PerpuleAVP - Business Growth & Operations | Perpule
Dec. 2019 - Mar. 2021Bengaluru Area, India• Headed the Operations & Support for Cafeteria Business verticals along with a team of 100+ across PAN India
• Scaled up from 10000+ orders to 90000+ orders per day, resulting in a 700% increase in revenue for the cafeteria vertical
• Led the expansion to 6 major cities covering 90 cafeterias across 20 different corporates including Infosys, KPMG, L&T, etc.
• Slashed 30% OPEX (from 30 lakhs to 20 lakhs) within 6 months by making structural changes like reducing redundancy, moving shared
functions like catalog creation, support management to HO, hiring on-ground sales executives from multiple local agencies, introduction
of helpdesk, and streamlining the launch mechanism
• Reinvented Supply Chain and Category Management Process for StoreSe grocery which led to optimization of logistics costs by 20% and
increased delivery efficiency for 15000 orders a month
• Onboarded 20+ D2C brands within 60 days including Beardo, Wonder Chef, The Man Company, Himalaya, etc. on PhonePe Switch
(MiniApps) via the Perpule StoreSe platform, setup processes to upload catalog, inventory and ship orders within the defined SLA’s;
scaled these 20 brands to achieve a daily average of 30 orders
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