Candace Lance

Head of Marketing @Candace Lance Creative

Life CoachingTeam Leadership🧨 ConsultingBrand ManagementExecutive CoachCampaign ManagementBrand AnalyticsUnited StatesGrowth HackerMarketing Director💸 MarketingBusiness Owner🗿 HR✨ Business OwnerHR Business PartnerTraining&Development SpecialistCommunity ManagerBrand Marketing Manager

Candace Lance is a seasoned marketing professional and currently holds the position of Head of Marketing. She brings to this role over two decades of experience, having developed and implemented successful marketing strategies for various global and local corporations by always leading with a more human approach to business. Candace received her Bachelor's degree from CSULB and later pursued a Master's degree in Business Administration from National University. She is known for her ability to lead and motivate teams, her innovative thinking, and her ability to drive growth and profitability through strategic marketing initiatives. Candace has a proven track record in creating brand awareness, improving customer engagement, and increasing market share. Her passion for marketing and her commitment to staying abreast of industry trends have contributed to her success in the field.

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Work Background

Career BreakLayoff/position eliminated

Dec. 2023Impacted by workforce reductions at Big Commerce. During this season, I have been actively seeking new opportunities and connecting to what really matters in life.

Candace Lance CreativeFractional Head of Marketing | Brand Marketing. People Operations. Customer Experience.

Dec. 2013United States · Remote

BigCommerceHead of Demand Generation Marketing | Team Leadership. Demand Generation. Brand Management.

Apr. 2023 - Dec. 2023Remote*impacted by workforce reductions* ● Promoted within 4 months, directing a $3M budget. Devised a cutting-edge marketing strategy to establish a dominant brand presence in e-commerce through omni-channel campaigns including digital marketing, SEO, email marketing, social media marketing, brand management, and content development. ● Championed a B2B enterprise-level technical integrated marketing campaign, showcasing expertise, driving a 150% boost in database contacts and the creation of 25 SQLs in the sales pipeline. ● Partnered with marketing operations to lead adoption of agile marketing methodologies & increased GTM acceleration by 50%.

AdobeProduct Manager | Customer Experience. Product Led Growth (PLG). Project Management.

Feb. 2022 - Mar. 2023Lehi, Utah, United States · Hybrid● Orchestrated global Agile team of 12, including engineers, marketers, and UX designers, leading to a 30% reduction in time-to-market for new product features. ● Delivered subject matter expertise on enterprise marketing practices, enabling the team to tailor development strategies and solutions to meet market demands and drive business success. ● Led launch of marketing financial management solution that generated $8M in revenue pipeline within the first 3 months.

TeradataSenior Manager, AMS Field Marketing & Global Demand Generation

May. 2017 - Feb. 2022RemoteSenior Manager, Field Marketing & Global Demand Generation > Americas Field Marketing Manager > Global Partner Manager > Demand Generation Manager – Contractor ● Directly managed a geographically dispersed team of 6 managers supporting field marketing initiatives in the Americas and global demand generation, fostering professional growth, and achieving team objectives. ● Drove annual $20M revenue pipeline by delivering high-level marketing strategy to enable sales teams to overachieve sales goals, including client acquisition initiative increasing database by 30k contacts. ● Closed global resell agreement with top encryption partner that produced $20M in incremental pipeline revenue first fiscal year; drove contract negotiations & management with partners and internal stakeholders. ● Spearheaded the launch of an ABM program targeting healthcare, retail, government, and financial services sectors, employing tailored 1-1, 1-a few, and 1-many strategies, leading to a 50% increase in sales pipeline; ABM strategies accelerated participation in annual user conference by 23%; created new sales opportunities with top 4 clients, leading to incremental business opportunity of $7M.

TeradataDemand Generation Manager | Event Management. Email Marketing. Marketing Automation.

Aug. 2014 - Oct. 2016Remote● Project managed annual user conference promotional efforts; increased attendance by 23% Y:Y. ● Introduced behavioral based email nurture; positively impacted email performance including increasing CTR by over 300% within a 90-day period.

CULTURE PARTNERSProduct Marketing Manager | Business Leader. Marketing Strategy. PLG.

Oct. 2016 - May. 2017Temecula, CA · On-site● Built & launched sales training new division to the market within 7 months, generating $700K incremental pipeline in first 3 months with support of executive leadership and board of directors. ● Created first marketing strategy, generating over 3M impressions and 7,000 qualified sales leads, including brand management, marketing program management, event planning, marketing automation, content development, and marketing analytics.

ImpervaChannel Marketing Manager, Global Partners | Marketing Operations. Channel Programs. Partnerships.

Sep. 2013 - Aug. 2014RemoteResponsible for global partner program operations and execution including deal registrations, marketing communications, and training enablement for global partners.

ForcepointEnterprise Channel Marketing Manager

Feb. 2011 - Sep. 2013San Diego, CA · HybridResponsible for co-marketing with channel partners using multi-channel strategies to drive sales opportunities.

Ingram MicroMarketing Manager II

May. 2006 - Feb. 2011Carlsbad, California, United States · HybridPromoted 4 times in 5 years. Responsible for building marketing campaigns and seeking sponsorships from large technology providers.

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