TeradataSenior Manager, AMS Field Marketing & Global Demand Generation
May. 2017 - Feb. 2022RemoteSenior Manager, Field Marketing & Global Demand Generation > Americas Field Marketing Manager > Global Partner Manager > Demand Generation Manager – Contractor ● Directly managed a geographically dispersed team of 6 managers supporting field marketing initiatives in the Americas and global demand generation, fostering professional growth, and achieving team objectives.
● Drove annual $20M revenue pipeline by delivering high-level marketing strategy to enable sales teams to overachieve sales goals, including client acquisition initiative increasing database by 30k contacts. ● Closed global resell agreement with top encryption partner that produced $20M in incremental pipeline revenue first fiscal year; drove contract negotiations & management with partners and internal stakeholders.
● Spearheaded the launch of an ABM program targeting healthcare, retail, government, and financial services sectors, employing tailored 1-1, 1-a few, and 1-many strategies, leading to a 50% increase in sales pipeline; ABM strategies accelerated participation in annual user conference by 23%; created new sales opportunities with top 4 clients, leading to incremental business opportunity of $7M.