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Work Background
Wayne Parker KentHead of Strategy, MT @WPK
May. 2022 - Sep. 2024Amsterdam, North Holland, NetherlandsAt WPK I headed up strategy and co-lead the agency, which is part of the Mediahuis company. I oversaw clients such as Henkel and Samsung, where we develop and evolve larger content platforms. Also responsible for new business such as Zaanse, Holland Casino Online and Wakuli.
Dept AgencyStrategy Lead
May. 2018 - Apr. 2022Amsterdam, North Holland, NetherlandsLed a team of strategists within the strategy department. Played a pivotal role in expanding the department from 1 to 7 members since the integration of A Friend of Mine. Contributed to securing the bol.com account, Dept's key account, as part of the core team. Successfully led various pitches and served as the end-responsible for clients including Univé, Hasbro, Johnnie Walker, Beiersdorf, among others. Award:
• Received a Bronze Effie (the Dutch award for most effective advertising) for the Nerf campaign for Hasbro.
TalpaStrategy Director
Jan. 2018 - Apr. 2018Hilversum, North Holland, NetherlandsLed strategic initiatives to drive growth and innovation in media and entertainment. Developed and executed comprehensive strategies, optimizing business performance and market position.
UM NederlandStrategy Director
Jan. 2017 - Dec. 2017Amsterdam, North Holland, NetherlandsServed as the lead strategist for all Coca-Cola brands, overseeing both media and brand strategies. Developed foundational strategies that guided the work of other agencies collaborating with Coca-Cola.
Spring Creek Group (Part of UM)Strategy Lead
Feb. 2016 - Dec. 2016Amsterdam, North Holland, NetherlandsOversaw paid, owned, and earned content marketing strategies for multiple brands at SpringCreek, Initiative Media, and Universal Media. Additionally, managed the positioning of SpringCreek internally and externally. Clients included Miele, Plus, Delta Lloyd, OHRA, ICS, and BMW.
Bacon is always a good ideaOwner
Sep. 2015Portimão, Faro, PortugalI offer tailored solutions to enhance brand communication and strategic planning. Using my love for 'Old school' brand building from the pre digital age and my passion for digital and innovation. So whether you need brand strategy, help positioning your company towards the future, campaign development, social playbooks, or workshops — I’m ready to help build strong, insight-driven strategies that deliver long-term results.
De Combinatie van FactorenStrategist
Jan. 2014 - Dec. 2015Amsterdam, North Holland, NetherlandsDeveloped strategies at both campaign and brand levels, specializing in product introductions and contributing to business strategies and product innovations. Led multiple pitches for clients including Schiphol, de Boekenbon, innr, Procter & Gamble, Friesland Campina, and the KWF.
DraftfcbStrategy Director
Dec. 2011 - Dec. 2013Amsterdam, North Holland, NetherlandsFormulated strategies at both campaign and brand levels, specializing in promotional marketing, shop floor communication, and thematic communication. Additionally, supervised social monitoring for all campaigns. Clients included ING, Unilever, Beiersdorf, and Mondelez (TUC). Accolades:
• 2012: Nominated for Best Premium Promotion of the Year for TUC Oehhh! cushion campaign
• 2013: Winner of SAN Award for "Baking is done together" campaign, Blue Band Bakhulpjes
• 2013: Nominated for Golden Loeki for "Fireman's Breakfast" campaign, Blue Band
• 2013: Winner of Best Premium Promotion of the Year for Blue Band Bread Boards
• 2014: Nominated for SAN Award for Blue Band Bread Board campaign
McCann EricksonStrategy Director
Jan. 2008 - Jun. 2011Amstelveen, North Holland, NetherlandsDeveloped product and brand-level strategies, notably implementing a digital savings program for MasterCard. Specialized in thematic and digital campaigns and led various pitches. Clients included MasterCard, NESCAFÉ, Dolce Gusto, Martinair, Almhof, and L'Oréal.
MomentumStrategist
May. 2006 - Dec. 2007Amstelveen, North Holland, NetherlandsCrafted strategies for diverse promotional marketing campaigns and oversaw the research department. Clients included BelCompany, Microsoft, Hästens, and Heineken.
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