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Work Background
Greater Good CharitiesSenior Director of Marketing
Nov. 2023 - Aug. 2024Seattle, Washington, United StatesDirected a team of five responsible for the organization's core creative outputs, including multimedia production, digital strategy, print design, and website editorial. Organized domestic and international photo and video shoots. Led key corporate marketing initiatives, including a national user-generated content campaign featuring animal makeovers with Wahl. Assisted cross-organizational staff in developing pitch materials for major donors, corporations, and foundations. Created new marketing concepts, including a podcast series and a house party cultivation and fundraising
model. Launched a scholarship campaign to elevate the talent of emerging storytellers across all mediums.
National Trust for Historic PreservationSenior Director of Marketing Campaigns and Partnerships
May. 2013 - May. 2023Washington, District of Columbia, United StatesExpanded and cultivated the National Trust’s corporate partnerships, including American Express, Google, Bank of America, Delta, State Farm, Polaroid, Airstream, CIRCA, Heineken USA, National Geographic, Patagonia, PepsiCo, Toyota, and Benjamin Moore. Led internal and external stakeholders to develop and implement campaigns bolstering the National Trust and its mission. Wrote RFPs and managed subsequent relationships with external vendors, encompassing public relations and marketing firms, multimedia content creators, influencers, and web developers. Orchestrated on/offline campaigns engaging millions of Americans to save historic places in respective communities. Received multiple promotions demonstrating solid leadership and strategic planning skills.
National Trust for Historic PreservationAssociate Director of Online Campaigns
May. 2010 - May. 2013United StatesMaintained a strategic focus on SEO, paid/earned acquisition, and new supporter onboarding. Collaborated with the Chief Marketing Officer in fostering corporate partnerships. Developed and implemented local and online marketing activations and extended the Trust’s in-store licensing agreement with Lowes and Valspar. Raised the visibility of the Trust and engaged new audiences in historic preservation through the planning and execution of interactive marketing campaigns.
National Trust for Historic PreservationDigital Content Manager
Oct. 2008 - May. 2010United StatesProduced multimedia content and co-managed the National Trust’s robust social media channels with over 350K followers. Wrote and edited the organization’s blog and authored 15K words weekly. Created and executed a virtual attendee concept for the organization’s national conference.
NLGJA: The Association of LGBTQ JournalistsDirector of Communications
May. 2004 - Sep. 2008Designed and executed the re-launch of the organization’s website, handling all design and content development. Served as editor-in-chief and art director of Outlook newsmagazine, recognized three times as an award-winning publication by the Center for Association Leadership during my tenure. Designed and art directed all marketing collateral for national events, including logos and other branding elements, print and electronic invitations, and promotional brochures and merchandise.
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