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Loyalty and membership programs, engagement platforms, subscriptions and other CRM&Loyalty related initiatives - appraisal, consulting services. Clients: Visa, Raiffeisen, Privat Bank, VTB, Autostels and others.

Loyalty Expert

Loyalty and membership programs, engagement platforms, subscriptions and other CRM&Loyalty related initiatives - appraisal, consulting services. Key clients: Philip Morris International, TESS. https://jetsetholding.world/

Head of CRM and Loyalty

Developing B2B and B2C products.
B2B: white-label subscriptions and gift certificates online displays integrated with loyalty programs.
B2C: point based coalition loyalty program "Sacvoyage" in partnership with Central EPC (Central Exurban Passenger Company - the largest commuter rail carrier in Russia).

CBDO

Managing development projects and partnerships within "Family team" (Rosneft, TNK) and "BP CLUB" (BP) loyalty programs.

Head of business development and partnerships, Advisor to CEO

Developed and implemented: monetization system, loyalty programs for smartphones, smart-TV and add-on services. Brand launch on Russian market.
Product and project management, partnerships management. Over 80% conversion rate from sales to loyalty members, up to 30% conversion to paid users.

Director, User operations and Loyalty

Coalition loyalty program "Family team" launched.
Banking and retail loyalty marketing within Rosneft Group.

Advisor to the Chairman of the Board

Operational and strategic management:
- Loyalty programs;
- VIP program products;
- Churn;
- Administrative services.
Product management, team management, project management, public appearance.

Head of loyalty and retention

Loyalty consulting, Product management, team management, regional development, corporate identity program, public appearance, project management, top-level negotiations, operational & strategic management.

Head of loyalty and CRM department (part time)

Loyalty and membership programs, engagement platforms, subscriptions and other CRM&Loyalty related initiatives - appraisal, consulting services. https://loyalz.online Also:
Partner, Head of loyalty consultancy practice at: Zolotaya Seredina.
Expert for several loyalty IT/consulting companies. Ex. Head of loyalty consultancy at Lanit Omni (LANIT Group) (Nov. 2018 - July 2020). Key clients: M.Video-Eldorado, Gulliver, Customs card, Skillbox, Ortholike, OpenWay, Sela, Crypto.tickets, BashMag, Alfa Bank, Metlife Alico, Dunkin Donuts, Stardogs and etc.

Partner

Division head, Servio, Aug 2012 - Aug 2013
Deputy CEO, LifeStyle Marketing, Apr 2011 - Aug 2012
Project/Group head, Oct 2007 - Apr 2011 Loyalty consulting, Product management, team management, regional development, corporate identity program, public appearance, project management, top-level negotiations, operational & strategic management.
Workgroup (marketing and IT) management; Stuff (internal and client's) elementary and advanced instructioning; Project elaboration (goals, marketing schemes - working out and adapting, financial planning, legal reasoning, scenario, technical platform recommendations, negotiations with partners, project launching); negotiations, making of contracts, contracts maintainability. Key clients and projects: Gazpromneft, Shell, Tashir, TatfondBank, Dafi, Alt Telecom, Buket, WOG, Guta Bank, Zenit Bank, Parallel, Alkorr and etc.