Erica Mackay - Marketing Strategist, The Marketing Detective Agency

Marketing Strategist @The Marketing Detective Agency

Business Development Manager💸 MarketingCreative ProducerCopywriterEvent Producer💼 C-level Executive👍 Sales & BizDevMarketing Analytics ManagerMarketing DirectorCRM managerCMOCommunity ManagerBrand Marketing ManagerCommunications Manager

The Marketing Detective Agency has successfully implemented various creative strategies, resulting in increased brand visibility and customer engagement for our clients. Our data-driven approach has helped identify key market trends and consumer behaviors, enabling us to develop effective marketing campaigns. Our recent focus on digital marketing, including SEO, social media marketing, and content marketing, has significantly boosted our clients' online presence. The upcoming quarter will see us exploring more innovative marketing tactics and expanding our services to new industry sectors.

First National Bank (FNB)Product Manager

Mar. 2003 - May. 2006Johannesburg Area, South AfricaProgressive career within FNB HomeLoans Product Manager anagement of products specifically with regards to product profitability, budgeting and financial management, product market share growth, product awareness, market acceptance of products and competitiveness through research, analysis and recommendations •Document and monitor competitor information •Providing product information for the overall development of strategy of the marketing department •Maintaining and improving existing product market share growth Customer Experience Manager Develop and implement a staff initiative aimed at improving customer experience and creating a culture of ultimate customer experience. •Relaunch the Customer Appreciation Programme •Ensure that all customer documentation (statements, letters, application forms, variation agreements) are updated and improved •Produce and implement a data integrity and data enhancement programme • Lead and develop a team Operations Manager Management of the end to end customer experience, leveraging the current infrastructure that exists within FNB HomeLoans or the Group Implementation Project Manager Management of the end to end customer experience, leveraging the current infrastructure that exists within FNB HomeLoans or the Group for the Sales and Marketing teams  Programme Office  Marketing  Operational Impact of large projects  Project Management of Strategic Projects  Identification and conceptualisation of operational strategy to meet business unit objectives.  Product development and Product management for the needs of the business unit Joint Ventures: aligning strategies with joint venture partners, proposing value propositions and product concepts, developing marketing and operational plans to support the partnership.

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