Erica Mackay

Marketing Strategist @The Marketing Detective Agency

Business Development Manager💸 MarketingCreative ProducerCopywriterEvent Producer💼 C-level Executive👍 Sales & BizDevMarketing Analytics ManagerMarketing DirectorCRM managerCMOCommunity ManagerBrand Marketing ManagerCommunications Manager

The Marketing Detective Agency has successfully implemented various creative strategies, resulting in increased brand visibility and customer engagement for our clients. Our data-driven approach has helped identify key market trends and consumer behaviors, enabling us to develop effective marketing campaigns. Our recent focus on digital marketing, including SEO, social media marketing, and content marketing, has significantly boosted our clients' online presence. The upcoming quarter will see us exploring more innovative marketing tactics and expanding our services to new industry sectors.

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Network Power<100 people

Roles

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Startup Founder

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Marketing

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Geos

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United Kingdom

Work Background

TysersMarketing Manager

Oct. 2023London, England, United Kingdom · Hybrid

Camelot Head of Marketing

Nov. 2022London Area, United Kingdom

Camelot Direct Marketing and Brand Strategist

Oct. 2019London, England, United Kingdom

Mensa InternationalExam invigilator

Jan. 2023Oxford, England, United Kingdom · On-site

Mensa InternationalMember

Nov. 2004

The Marketing Detective AgencyOwner, Co-Founder, Marketing Detective

Dec. 2019London, England, United KingdomTake the mystery out of marketing. https://calendly.com/ericamackay/30min We help identify and define the right target client, the right place to find them and the right message to help them decide to choose you. A CLUE review can help you find the holes and benchmark against the rest of the industry to make sure your business is operating at an optimal level.

Synapse EcosystemsHead of Marketing

Feb. 2023London Area, United Kingdom · RemoteThe digital ecosystem for connecting InsurTechs, Insurers, Investors, Service Providers and Industry experts.

Transport Exchange GroupMarketing Consultant

Feb. 2021 - Sep. 2022London, England, United KingdomKeeping freight moving

AIGMarketing Consultant

Mar. 2021 - Sep. 2022London, England, United KingdomDevelopment and implementation of a direct to consumer marketing strategy. Built a digital online purchase path for multiple products. Developed and launched digital marketing strategies.

AIGEMEA Head of Direct Marketing

Sep. 2013 - Mar. 2016London, United Kingdom · On-siteWorking across the EMEA region, ensuring that Broad Marketing is successfully implemented. Training all countries on high call to action and sales driven marketing through effective tracking and measurement techniques. Integrated campaigns through all media and distribution channels. Management of 16 countries to ensure that direct marketing sales targets are achieved across auto, property, personal accident, life and warranty insurance products

AIGProduct Development and Strategic Initiatives Manager

Jul. 2010 - Sep. 2013Johannesburg Area, South AfricaManage the strategic planning and delivery programme in Consumer Lines (Accident and Health and Personal Lines) South Africa. Strategic reporting. Manage the product development process in South Africa. Conduct customer research to determine new product needs, product enhancements and any other product related requirements. Compile business cases to ensure product feasibility. Project management the product development process in terms of system development, training, marketing, pricing and legal and compliance approval. Maintain relationships with all sales areas to gather new product ideas Launched Broad market Strategy in South Africa Launched Online Strategy in South Africa

AIGRegional Product Development Manager

Jun. 2009 - Jun. 2010Johannesburg Area, South AfricaManage the product development process in the Africa region, focussing in particular on South Africa, Kenya and Uganda. Conduct customer research to determine new product needs, product enhancements and any other product related requirements. Compile business cases to ensure product feasibility. Project management the product development process in terms of system development, training, marketing, pricing and legal and compliance approval. Maintain relationships with all sales areas to gather new product ideas

Orange TreeFounder, Owner, Strategist

May. 2019 - Mar. 2021United KingdomHelping businesses find their marketing voice and optimise their marketing and sales processes

4Life Direct InternationalMarketing Director

Apr. 2016 - Apr. 2019London, United KingdomFull marketing and product responsibility across 5 countries, Poland, Hungary, Czech Republic, Slovakia and Greece.

NedbankStrategy and Implementation Manager

May. 2006 - Jun. 2009Johannesburg Area, South AfricaProgressive Career within Nedbank Segment Manager Mass Market Develop the strategy for the Foundation and unbanked segment in the Mass Market Maintain the strategy Monitor all operational plans to ensure that strategy will be met Check for deviations from strategy and highlight any gaps Coordinate the implementation of the area by liaising with IT, Project Office, Marketing and Product areas Monitor Financial Services Charter Targets for Nedbank Programme Manager Consumer Banking Manage all projects and campaigns within the Consumer Banking Segment of Retail. Manage Project Managers, Campaign Managers and Project Administrators. Ensure that capacity is managed in the Call centre and branch environments. Maintain relationships between Consumer Banking and other product Marketing and channel areas. Liaising with IT and Project Office Strategy and Implementation Manager Transactional and Investment Products Retail Develop the strategy for the Transaction and Investment product team Maintain the strategy Monitor all operational plans to ensure that strategy will be met Check for deviations from strategy and highlight any gaps Coordinate the implementation of the area by liaising with IT, Project Office and Segment Centralised reporting and feedback Centralised Business Analysis, Process Analysis, testing and project office

First National Bank (FNB)Product Manager

Mar. 2003 - May. 2006Johannesburg Area, South AfricaProgressive career within FNB HomeLoans Product Manager anagement of products specifically with regards to product profitability, budgeting and financial management, product market share growth, product awareness, market acceptance of products and competitiveness through research, analysis and recommendations •Document and monitor competitor information •Providing product information for the overall development of strategy of the marketing department •Maintaining and improving existing product market share growth Customer Experience Manager Develop and implement a staff initiative aimed at improving customer experience and creating a culture of ultimate customer experience. •Relaunch the Customer Appreciation Programme •Ensure that all customer documentation (statements, letters, application forms, variation agreements) are updated and improved •Produce and implement a data integrity and data enhancement programme • Lead and develop a team Operations Manager Management of the end to end customer experience, leveraging the current infrastructure that exists within FNB HomeLoans or the Group Implementation Project Manager Management of the end to end customer experience, leveraging the current infrastructure that exists within FNB HomeLoans or the Group for the Sales and Marketing teams  Programme Office  Marketing  Operational Impact of large projects  Project Management of Strategic Projects  Identification and conceptualisation of operational strategy to meet business unit objectives.  Product development and Product management for the needs of the business unit Joint Ventures: aligning strategies with joint venture partners, proposing value propositions and product concepts, developing marketing and operational plans to support the partnership.

WildLogicProject Manager

Jun. 2002 - Feb. 2003Cape Town Area, South AfricaProject Management •Produce and implement a customer communication strategy •Ensure that the website is updated regularly •Develop new items to enhance the website •Produce HTML communication to customers on a weekly basis •Monitor client behaviour and feedback •Managing external suppliers and advertising on other websites •Competitor analysis •Problem solving and reporting

Old MutualProduct Manager

Jan. 1998 - May. 2002Cape Town Area, South AfricaProgressive career within Old Mutual Bank Client Consultant - Old Mutual Direct System Tester Project Coordinator Retail Testing Coordinator Product Manager Deposits

University of Cape TownStudent Coordinator: Student Protection Services

Jan. 1995 - Dec. 1997Cape Town Area, South AfricaHuman Resource Manangement -Recruiting, interviewing and training applicants • Dealing with wage allocation, raises, disciplinary hearings and disputes Administration •Organising meetings •Compiling reports and minutes •Handling all administration work emanating from meetings Marketing •Liasing with management and the public •Organising awareness weeks •Writing for the monthly newspaper

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