Jonathan Shores, Ph.D.

Chief Marketing Officer @University of the Cumberlands

Fitness CoachSport Fan💸 Marketing💼 C-level Executive👍 Sales & BizDev🧨 Consulting🧮 Education🏐 SportsAffiliate MarketingBrand Marketing ManagerSEO ManagerEmail Marketing ManagerGrowth HackerEvent ProducerMarketing Analytics ManagerCustomer Success ManagerLecturerPostGraduateSales ManagerHead of GrowthCommunity ManagerAdvisor🎓 StudentEngagement ManagerPartnerMBAMarketing DirectorResearcherUndergraduate StudentGraduate StudentProfessorCRM managerCMOCBDO

For nearly 30 years I have served in various capacity leading the marketing and enrollment of colleges and universities throughout the country. I also served as a Senior VP consulting with over 200 colleges helping with marketing strategies. I have an earned MBA and PhD in Marketing. Additionally, I recently retired from the US Air Force (reserve component) as the highest enlisted rank in the Air Force, Chief Master Sergeant. Further, I have extensive experience helping small and large businesses market and get recognized; including non-profits. I would be delighted to help you or your organization develop a marketing play book and grow to heights you didn’t think possible through an evaluation process and quick action to see results quickly.

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Work Background

University of the CumberlandsChief Enrollment Officer-Executive Vice President

Jan. 2023Williamsburg, Kentucky, United StatesThe Chief Enrollment Officer/Executive Vice President (CEO/EVP) is responsible for providing leadership and overall direction in enrollment planning, recruitment, and admission. The CEO/EVP has responsibility for the vision, strategy, and implementation of all student recruitment. The CEO/EVP provides leadership to the Office of Graduate and Undergraduate Online Enrollment, Main Campus Admissions, Student Access Hub and Centralized Enrollment Processing. The CEO/EVP also promotes University of the Cumberlands as a nationally ranked university of academic distinction, portraying a consistent, recognizable, and positive public image on local, regional, and national levels. In addition, the CEO/EVP collaborates with academic and student affairs in supporting the college’s retention efforts. The CEO/EVP collaborates to develop enrollment, communication, and student success goals in support of the University’s strategic plan and other priorities and utilizes appropriate measures to assess and document progress toward these goals. Finally, the CEO/EVP utilizes assessment results in decision-making and resource allocation to strengthen institutional services, programs and reputation.

Mind Over LandCo-Founder

Jan. 2022North Carolina, United StatesI helped revive a non-profit through rebranding and serve as one of its Co-Founders since the relaunch. The non-profit focuses on making wellness matter for veterans who are readjusting to life after deployment or separation from military service. I assist with board guidance, trip planning, financial management, marketing, and as adventure director for our trips with veterans. In our first full year, we impacted over 1,000 veteran lives.

United States Air ForceSenior Enlisted Advisor/Chief Master Sergeant (E-9)

May. 2000Scott Air Force BaseCurrent: Senior Enlisted Advisor to AMC/CC & AMC/CCC. Former: Senior Master Sgt—Material Management Superintendent Previously: Master Sgt (Senior Non-Commissioned Officer) serving in Logistics Plans. • Prepare and execute O-Plans • War Planning • Manage Training and Education program • Plan operations, deployments, sustainment, recovery and support procedures • Prepare and direct compiling, coordinating, publishing, distributing, maintaining and implementing base support plans • Identify shortfalls, disconnects and alternate support methods to enhance supportability of throughput and bed-down forces • Establish and operate a control center and monitor deploying personnel and equipment products • Manage War Reserve Materials • Develop crisis action procedures in conjunction with other employed organizations • Maintain a close relationship between operations, logistics and support organizations to enhance support of the combat mission Spent 7 years as Flight Sgt of highly visible honor guard. Preformed over 500 details • Symbolize the United States Air Force to American and foreign dignitaries at public ceremonies in the North Carolina area or at base level • Participate in Air Force and joint service arrival and departure ceremonies for the President, foreign heads of state, and other national or international dignitaries • Perform Military Funeral Honors for Air Force active duty, reserve components, retired personnel, and veterans according to prescribing publication

Ardeo Education SolutionsSenior Vice President

Mar. 2014 - Jan. 2023Lisle, ILSenior Executive Consultant-Contract- Feb 2023-present Assist where needed to help colleges reach enrollment goals. Senior Vice President of Client Service, Full time- March 2014-Jan 2023 Worked as part of a wonderful team that enabled students across the country to pursue one of America's greatest dreams, obtaining a college degree. Ardeo enables students (through LRAPs) to pursue their first choice institution without the fear of having to take out student loan debt by guaranteeing that a degree from their chosen institution will provide a specific salary. Should they graduate from the institution and not meet an agreed upon salary benchmark, LRAPs will help repay their student loans until they meet the benchmark. While LRAP benefits students, it also benefits colleges as they make the investment in each student they enroll whereby increasing enrollment, retention, and graduation rates at their institutions. -Serve as a member of the Executive Team helping provide guidance as the company continues rapid growth. -Provide training to colleges and universities that engage LRAP on the proper use and implementation.

Keypath EducationHigher Education Marketing Consultant

Aug. 2013 - Mar. 2014-Provided strategic marketing planning for colleges throughout the Southeast and the greater US. -Spoke at conferences throughout the United States regarding the impact of marketing on college campuses. -Part of a team who lead one of the best client engagement sales cycles to date. -Assisted colleges with digital branding strategies, Internet marketing, lead generation, Web development, market research, budget planning, search engine optimization (SEO), and marketing consulting. -Worked with company during launch of new branding strategy and provided input on the launch of the strategy. -Proud to have been a member of the PlattForm team, a wonderful organization doing great things in Higher Education.

Montreat CollegeVice President-Marketing and Enrollment

May. 2010 - Jan. 2014Montreat, nc-Increased new student enrollments over 69% year over year in the adult and graduate programs. -Exceeded college expectations (based on recommendations of Noel Levitz) of traditional campus enrollment by over 23% each year. -Served as a member of the President's Cabinet -Oversaw the marketing and recruitment initiative for the college in order to meet the current and long-range enrollment projections -Oversaw enrollment for college through various forms of integrated marketing communication -Developed current and long-range enrollment projections, in conjunction with the Institutional Research Office, with a summary report of assumptions annually for Cabinet and the Budget Planning and Process Committee (BP&PC). -Chair and convene SPAS staff and faculty meeting for pertinent matters such as curriculum, pedagogy, program assessment, budget and supply needs, professional development, and other related matters. -In collaboration with the Regional Campus Directors, oversee the mentoring of new SPAS staff and faculty. --Developed and proposed annually to the BP&PC, in conjunction with the Provost and Vice President of Finance and Administration, a reasonable SPAS budget (revenues and expenses) as well as oversee and authorize all SPAS expenditures as approved by the Provost. --Served as a member of the Executive Committee of the faculty. --Developed and grew an online delivery system for the SPAS programs.

University of Mount OliveDirector RTP Campus & Asst. Professor

Aug. 2004 - May. 2010- Participated in the planning and delivery of educational programs, courses and services that directly aid students in achieving their educational objectives - Taught courses as assigned which correlate with the catalog descriptions and course outlines and in a manner designed to assist - the student in achieving the specific objectives of the course - Provided each student and department representatives a syllabus for each course outlining course goals and requirements -change agent who increased enrollment over 40% within 1.5 years -increased retention and graduation rate of student to 91%

Wake Technical Community CollegeAdjunct Professor/Instructor

Aug. 2005 - Aug. 2008Raleigh-Durham, North Carolina Area• Participate in the planning and delivery of educational programs, courses and services that directly aid students in achieving their educational objectives • Teach courses as assigned which correlate with the catalog descriptions and course outlines and in a manner designed to assist the student in achieving the specific objectives of the course • Provide each student and department representatives a syllabus for each course outlining course goals and requirements