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GoodRxSenior Visual Designer
Dec. 2023Los Angeles, California, United States · Remote
Warner Bros. DiscoverySenior Designer
Apr. 2022 - Sep. 2023Los Angeles, California, United States• I started as an interim Design Manager for 5 months, overseeing key art and visual assets from
acquired content providers and Discovery-owned networks – TLC, OWN, ID, Magnolia, HGTV, Food
Network, Travel Channel, Animal Planet, etc. In addition to supervising the product platform creative
intake process, I reviewed asset requirements with stakeholders and designed final deliverables for
multiple devices - web, mobile, and CTV.
• After the merger of Warner Bros. and Discovery Communications, I continued to provide mentorship
to designers and oversee their projects, as well as crafting unique evergreen art and product design
deliverables for mobile apps, web, and connected TV apps.
• Participated in integrated strategy, content, customer journeys, surveys, usability, and roadmap
planning to promote engagement through the App Store and our digital platforms - HBO Max, Max,
and discovery+.
• As a natural problem solver, I designed a Figma template for discovery+ App Store to automate art
and language localization across 20+ global app stores through an API plugin. This reduced asset
delivery from 1 week to 1 to 2 days. Furthermore, I worked closely with the App Store Optimization team
in pursuit of our monthly growth goals through A/B testing using data-driven insights.
• I was also responsible for designing UX/UI product launch updates across all app store external
partnerships - Apple TV, Roku, FireTV, Samsung, LG, Xbox, Sony PS, etc.
Discovery IncSenior Designer
Aug. 2021 - Mar. 2022Los Angeles, California, United States• I created assets for our ATVE and legacy Go apps, ensuring the delivery of all required assets for app stores, hub collections, limited sponsored commercial placements, and more.
• I led the creation of a new global key art template and best practice guide that was shared with our global offices and partner networks to align our product requirements.
• I worked with external agencies to manage large production art needs and to meet the high volume of key art during series launches.
XUMOSenior Designer II
Mar. 2020 - Aug. 2021Irvine, California• XUMO is an OTT/AVOD streaming application for Smart TV manufacturers like LG, VIZIO, Sony,
Samsung, Hisense, and Panasonic. XUMO also provides free streaming content for The Roku Channel, FireTV, Andriod TV, SmartCast TV, and Flex/Xfinity.
• I met all creative demands of the Marketing, Content, and Operations Teams using brand guidelines to produce on-platform UI assets, media kits, paid advertising materials, social media content, logos,
and new product features.
• I provided leadership for creative direction across all marketing assets, presented monthly trends to stakeholders, and meticulously prepared deliverables in alignment with partner specifications.
Furthermore, I supervised external agencies, remained updated on prevailing design trends and
techniques, and meticulously managed project timelines.
• Through my designs, I contributed to elevating unique views from 1.8 million to 4 million within a span of 8 months.
XUMOSenior Graphic Designer I
Feb. 2020 - Feb. 2020Skills: Mobile Design · Problem Solving · User Experience Design (UED) · Product Design
PrescribeWellnessGraphic Designer
Jun. 2017 - Feb. 2020Irvine, California• PrescribeWellness is a Fortune 500, SaaS web application, for independent and small chain pharmacies.
• Crafted social media graphics, sell sheets, and trade show booth graphics for the in-house marketing agency.
• Produced data-driven and dynamic presentations across departments.
• Collaborated with diverse stakeholders to tailor designs meeting business and user needs within the pharmacy health-tech sector.
• Played a key role in executing the brand strategy post the Tabula Rasa Health Care acquisition in 2019.
PURPOSE DRIVEN COMMUNICATIONSGraphic Designer
Jan. 2016 - Jun. 2017Rancho Santa Margarita, CA• Spearheaded the creation of campaign collateral, book designs, and packaging for in-house brands and authors.
• Pioneered trend research, design conceptualization, and creative problem-solving for campaigns and products.
• Crafted web and social graphics for all brands, encompassing even high-profile social media accounts.
• Partnered with publishers (Zondervan, Group, etc.) to produce high-volume (50K-100K) printed products.
Saddleback ChurchProduct Designer & Special Events
Feb. 2015 - Nov. 2015Lake Forest, CA• Main duties included planning for all major holidays, campus events, developing/sourcing new apparel and accessories for domestic and international campuses of Saddleback.
• Worked directly with the communications team to ensure brand consistency throughout all events held at 16 Southern California campuses.
• Administrative coordinator overseeing 200 weekly volunteers.
• Executed campus look and feel during major holidays/events, which brought an average of 15,000-40,000 attendees.
• Operations team member for the 35th-anniversary celebration held at Angel Stadium in Anaheim, CA, and designed and sourced giveaways for 46,000 attendees.
Sleeh.comCreative Marketing Director
Jul. 2013 - Aug. 2015Hong Kong/Los Angeles• Led sales and creative marketing efforts as the Director for a Hong Kong-based footwear and athleisure e-commerce.
• Directed business expansion into new Asian, European, and North American markets, alongside international customer service oversight.
• Devised impactful social media campaigns across diverse platforms: Twitter, Facebook, Instagram, and Pinterest. Achieved a remarkable organic 20% growth in Instagram followers and 12% increase in Facebook page likes within a year.
• Orchestrated both in-person and online promotional events.
• Crafted digital and print graphics with a holistic approach.
• Organized, planned budgets, and collaborated seamlessly with photographers, stylists, models, and makeup artists for seasonal fashion and marketing shoots.
Sleeh.comAccessories Designer and Business Development
Jul. 2013 - Aug. 2015Hong Kong/Los AngelesSkills: Problem Solving
Aquarius LtdHeadwear & Accessories Designer
Apr. 2012 - Jul. 2013Commerce, CA• Backpacks, belts, and soft goods.
• Textile designs for Dickies, Jansport, Hot Topic, PacSun, Torrid, Charlotte Russe, Windsor, Rue 21, and Forever 21.
MJ CarlyleAccessories Designer
May. 2010 - Jul. 2011Culver City, CA• Handbag, belt, and soft good accessory designer
• Textile repeat patterns
Rochelle PellicerGraphic Designer, Product Developer & Brand Strategist
Dec. 2008 - Jul. 2018Los AngelesCLIENTS: Tehrani + Velez LLP
Logo and branding redesign
www.tandvllp.com Anchored Press
Designed planner covers and interior layouts.
www.AnchoredPress.com Shanghai Style
Design development and head wear tech packs for junior fast-fashion retailers. Luv Surf San Diego
Created company logo, graphics for t-shirts, pet accessories and head wear.
www.luvsurfapparel.com Little Fit
Designed graphics and created tech packs for a children's headwear line. Facilitated overseas sample sourcing.
www.littlefit.com Graceship LLC
Designed and developed a new line of women's laptop handbags, as well as created tech packs for overseas factory production. Facilitated overseas sourcing for sample order.
www.thegraceship.com
Covee LLCSenior Headwear Designer
Feb. 2006 - Feb. 2010Lake Forest, CA• Project management and oversaw a team of production artists.
• Curated seasonal trends utilizing forecasting services StyleSight
and WGSN.
• R&D travel to Tokyo, New York, and Brazil, as well as to China factories during development and production stages.
• Managed daily factory communication, line planning, and developed
new techniques.
• Designed textile prints, graphics, and tech packs.
• Teamed up with production, merchandisers, and sales to ensure all customer prototypes were completed accurately and on time.
AppleCreative
Jun. 2005 - Feb. 2006Westchester, NY
Banner-WBADesigner
Nov. 2003 - Nov. 2004Greater New York City Area
ViacomProduction Assistant
Jan. 2003 - Dec. 2003Santa Monica, CA
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