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Work Background
MemcycoDigital Marketing Operations Director
Jul. 2023IsraelI'm part of a dynamic marketing team at Memcyco, a VC-funded, Israeli tech startup on a mission. Collaborating with visionary individuals, we're spearheading a revolutionary cybersecurity product that's set to transform the landscape of safeguarding against digital impersonation, ATO, and fraud scams.
Beit Luria Progressive SynagogueChairperson - PR, Operations and Logistics
Aug. 2021Gauteng, South AfricaVoted in as Chairperson as at November 2022.
Served in Vice-Chair capacity since May 2022. Served as Marketing and Digital/Social lead volunteer since July 2021 in voluntary capacity.
Directly responsible for synagogue planning, operations, logistics and marketing of the shul. I lead the management committee and serve as a lay leader to congregants, a mentor to ITJ students and a fellow Jew in the community offering my services of a voluntary nature. I attend board meetings, sit on the SAUPJ as chair and member representative of our synagogue.
CapitaConsultant: Strategic Digital Content and Social Media
Oct. 2020 - Feb. 2022United KingdomConsulting with the global brand campaigns division with pan-Capita content that is strategically mapped out with the end vision of following the user journey across digital to nurture them into MQL leads as an end objective. Ensuring content adds value, is engaging and conversational and educates targeted audiences in mind with the end result leading to an interested, relevant and engaging audience opting in for further insights and more content to consume.
AccentureGlobal Digital Marketing Consultant - Security
Oct. 2016 - Jun. 2018United StatesWorking hand-in-hand with the Accenture Security digital lead, responsibilities included overseeing digital and social media initiatives for the Security division of Accenture globally. - Project Plan management and execution, team management, deadline driven
- Social media content strategy, planning, execution and page mangement
- Paid media strategy, briefing, optimization and analysis
- Campaign conception, implementation, support and execution
- Content creation (copy, artwork direction)
- Website lead generation through paid and organic social and digital media
- Website project plans, page edits and updates
- Basic SEO practice for web and social
The Social LocalOwner, Founder
Mar. 2016Durban, KwaZulu-Natal, South AfricaAt The Social Local, I drive business growth through strategic digital marketing expertise. With a proven record in business development, client engagement, and team leadership, I'm passionate about creating impactful digital experiences. About The Social Local:
We're a strategic social media consultancy, specializing in marketing, strategy, and industry insights. Our pan-African and global experience helps brands discover their authentic voice. Services:
🚀 Strategy & Execution: Crafting engaging campaigns and comprehensive strategies.
📊 Measurement: Providing insights to refine and optimize digital efforts.
🌟 Mentorship: Guiding brands in navigating the dynamic social landscape.
📅 Project Management: Ensuring seamless execution.
🎥 Content Creation: Design, photography, videography, and compelling copywriting. Clients:
Cipla, TruthTV, Capita HQ, Pernod Ricard, JSE, Google Africa, and more. Skills:
Marketing Strategy • Community Engagement • Content Creation • Project Management
Tsogo SunGroup Social Media Manager
Mar. 2013 - Feb. 2016Johannesburg, South AfricaResponsible for all things Social Media across the Tsogo Sun Group, which at the time comprised of 97 hotels EMEA and 14 casinos in South Africa, CSI initiatives and Brand Strategy and execution. - Championing and guiding social media key members, both offshore and SA
- Content creation, collation and approvals for group
- ORM
- Influencer and ambassador relationship management
- Crisis comms
- Alignment and integral involvement with PR integration
- Social media agencies & supplier performance and relationship management - Custodian of Social Media access, business intelligence and policies for organisation
- Social media strategy for both the group, it’s portfolios, leaders and platforms
- Social advertising creation and monitoring
- Trends analysis and reporting
- Campaign inception, execution and management
- Creative idea generation
Wunderman South AfricaHead of Social Media
Feb. 2010 - Feb. 20131 Summit Road, Hyde Park, JohannesburgI founded, built and nurtured the social media offering, positioning and objectives, including managing and mentoring and team of 9 people, at Johannesburg based WPP-owned agency formerly known as Aqua. In a working environment as diverse as Aqua's, one can expect lots of innovation, creativity and conceptual ideas and executions on projects, campaigns and big name clients such as; - Microsoft (IE9, IE9 CSI)
- Unilever (Dove Men+Care)
- Coca-Cola (Vitamin Water, Coke, Lemonada, Power Play)
- Mazda & Ford
- Landrover SA
- Pick n Pay
- Nokia South & East Africa
- Captain Morgan
- Jose Cuervo
- Tsogo Sun Group: 97 Hotels and 14 Casinos - MTN Group, SA and Nigeria - Caltex
- Absa bank owned by Barclays
Submarine Depth ResearchDigital Content & Project Manager
Feb. 2009 - Feb. 2010Digital research and behavioural analysis for ISM01, an exclusive website community pertaining to products, services and offerings from MTN. ISM01 allowed for exclusive users to test services and discuss the MTN brand in creative ways so that we may give feedback to our client on where they're doing right, and where they're going wrong. My role and responsibilities were to facilitate discussion, create content, maintain the site, project manage and engage with the members.
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