Thiru Damodharan - Digital Partnerships, IMDA

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Network Power<100 people

Roles

💸100%

Marketing

Geos

🇮🇳100%

India

Work Background

IMDADigital Partnership Lead

May. 2023Singapore• Operational Support: Played a crucial role in providing operational support for the execution of campaigns and outreach/engagement initiatives that involved working closely with the team to ensure smooth coordination, monitoring on-ground activities, and maintaining a keen eye for potential challenges that may arise during the process. • Stakeholder Liaison: As a liaison between different stakeholders, was responsible for fostering strong working relationships with relevant parties. Effective communication and coordination was essential to ensure the successful implementation of campaigns and outreach/engagement efforts. • Data Analysis and Insights: Taking a holistic approach, analyzed campaign and outreach/engagement insights to identify trends, opportunities, and areas for improvement that will contribute to shaping future strategies and achieving the division's desired outcomes. •Planning and Reporting: Responsible for preparing comprehensive plans and reports for stakeholders, providing them with the necessary information to make informed decisions. • Upskilling Support: Worked closely with the Operations Planning team to monitor the training scaffold for Digital Ambasaddors. In addition coordinated and liaised with stakeholders to ensure that Digital Ambassadors receive adequate training and support to excel in their roles.

High Bridge Management AcademyCountry Manager (Southeast Asia)

Mar. 2022 - Jul. 2022GermanyHigh Bridge Management Academy is a next-generation online consulting Bootcamp, combining elite workshops, focused exercises, and professional coaching to prepare you to get top job offers & thrive as a consultant. • Manage both our existing relationships/ synergies and build new opportunities • Take a lead role in the development of proposals and presentations for new business/program materials to create and nurture business opportunities and partnerships • Identify trends and partnership needs, building a short/medium/long-term sales pipeline in accordance with targets • Assist in the coordination and implementation of marketing strategies • Generate new leads (potential partners), identify and screen the opportunities in the assigned regions • Strategically evaluate and choose partnerships that are in-line with High Bridge’s objectives. Build a strong foundation to forge and nurture the relationship with the partners • Standardize and document overarching outbound sales and business development strategy, processes, and best practices across the firm • Meet regularly with management and partners to organize events and leverage firmwide resources such as workshops, assignments, case books etc. • Do business value analysis and negotiate with potential partners to derive maximum value • Facilitate regular meetings with management, recommend, and implement suggestions • Provide regular reports on progress update and funnel status Achievements: Played a key role in the global case competition (GCC) as Promotions Manager and oversaw the marketing and promotions efforts of the GCC on social media platforms and in charge of creating the marketing collaterals for the competition. The competition attracted 450 plus participants from all over the world.

APL Private Limited (SME)Strategic Business Operations and Market Intelligence Manager(APAC)

Sep. 2019 - May. 2023SingaporeAPL is a retail SME that focuses on the sale of household and FMCG products. In this role, I am responsible for competitor understanding, product intelligence, price analysis, market understanding and customer understanding. Selected Contributions: • Performed product research on digital platforms to import products in high demand for consumers in Singapore • Analysed sales and industry trends to maximise profitability in-store • Drove insights through retail measurement presentations and analytics • Analysed customer business needs via VOC, ongoing monitoring and translated needs into process and system requirements on both strategic and tactical level Achievements: Transformed the brick-and-mortar retail store into a digital business, increasing monthly revenue by 30%

Singapore-MIT Alliance for Research & Technology CentreProgram Management (SMART Innovation Centre)

Jan. 2019 - Aug. 2019SingaporeSMART is a world-renowned research institution. This role entails program planning, execution, and delivery as well as events management for seminars, bootcamps and other events both for research faculty and clients. I also manage the day-to-day operations of various programs and manage R&D projects to assess the feasibility of them becoming a start-up, acting as an advisor. Selected Contributions: • Managed and shortlisted program applications from applicants for various programs at SMART • Engaged and provided guidance to program partners such as Singapore Management University • Handled the day-to-day operations of programs on entrepreneurship • Provided a service of irreproachable quality to participants of bootcamps, working closely with members of the faculty to organize the teaching and preparation for programs. • Program Management: own project plan and timelines, identify gaps and secure resources (time, talent, budgets) to enable timely delivery, partner with cross-functional teams to develop content • Reviewed operational processes with program partners, including identifying and mitigating risks, to ensure continuous improvement in program design and take-up. Achievements: Key Person in charge of ACT (Advanced Certificate in Technopreneurship) program and successfully completed one run of the program which included managing the program planning, flawless execution and provided a service of irreproachable quality to the participants, at the same time ensuring that the program is of high quality and standard.

Guidepoint SingaporeSubject Matter Expert (External Consultant)

Jun. 2014 - Dec. 2018SingaporeGuidepoint is a leading expert network which provides consultation and data services for global companies. In this advisory role, I provide consultancy services on various market segments, conducting market research projects on the chemicals, automotive, mining, agriculture, construction, and mining industries for clients. Selected Contributions: • Conducted, analyzed, and interpreted customer, competitor, and market intelligence across the marketing spectrum on customer segmentation and product categories. • Provided high-quality, cutting-edge research with an understanding of the complex profile of consumers and how business can tap directly into their habits, aspirations, and attitudes • Conducted database and catalogue research to create new business opportunities for organizations.

BASFMarket Intelligence for ASEAN region | ASEAN Growth Project & Sales Excellence

Apr. 2013 - May. 2014SingaporeBASF is a leading German MNC that focuses on the specialty chemicals manufacturing industry globally. Over here, my challenge is supporting the market intelligence and sales excellence team in the ASEAN region, providing them with up-to-date market information and marketing insights. Selected Contributions: • Performed research/analysis and forecasted trends of strategic relevant markets in ASEAN pertaining to construction, agrochemicals, beauty & personal care, automotive, industrial coating, white goods (home appliances), rubber and poly olefins focusing on industry trends, market size estimation, trend forecasting and volume forecasting. • Performed macroeconomic analysis of ASEAN markets, utilizing macro indicators such as GDP growth rate for the forecast of future growth rates (CAGR) of relevant industries • Built and managed the business intelligence information database ensuring relevance, quality and effectiveness of research reports • Conducted value chain analysis of plastics/polymers markets, uncovering new customers for BASF in these markets through secondary research • Conducted segment/industry analysis to assess attractive key market segments, including market sizing and forecasting growth of segments in the chemical industry such as plastics/chemicals, F&B, health & nutrition, personal care, white goods, electronics, oil & gas, pharmaceuticals, animal feed and agro chemicals • Mapped rubber production and tyre producers in ASEAN through primary research that involved cold calling and interviewing field experts and rubber council representatives to gather regional data • Performed financial analysis of target companies to advise management on relevant business intelligence • Managed internal communications by creating content for newsletters on surfactants and coatings for ASEAN region • Provided regular, accessible reporting on competitive intelligence activities covering emollient, surfactant and other cosmetics ingredient producers in ASEAN

BekaertRegional Market Intelligence - WIRE (Southeast Asia and Oceania)

Oct. 2011 - Mar. 2013SingaporeBekaert is a Belgium MNC that focuses on the steel wire manufacturing industry and supplies their products all over the world for markets such as automotives, mining, agriculture, construction and others. My main focus is providing actionable marketing insights for Southeast Asia and Oceania. • Performed research and analysis of SE Asia and Oceania market segments pertaining to automotive, mining, pulp, agriculture, energy & utilities and construction focusing on industry trends, market size estimation, trend forecasting and volume forecasting. • Performed macroeconomic analysis of SE Asia and Oceania in particular, Malaysia, Indonesia, Thailand, Singapore and Australia, tracking macroeconomic indicators on a monthly/quarterly basis. • Performed industry analysis (market size & forecasting, competitive landscape, 5 forces, value chain) and market surveys • Monitored market & technology trends and evolutions in selected segments in South East Asia and Oceania • Built company profiles on competitors or potential acquisition opportunities through understanding key financial standing • Championed market/business intelligence data gathering efforts and analysis and monitored internal communications website ,updating it on a regular basis to provide sales and management a snapshot of the various market segments in selected countries

SulzerMarket Intelligence Intern (NUS MBA Internship)

Jun. 2011 - Aug. 2011SingaporeSulzer Chemtech is an organization in the oil and gas industry with headquarters in Switzerland focusing on the manufacture and sales of equipment and other products. • Led the efforts to develop a strategic business plan for Sulzer’s APAC operations by conducting a detailed market analysis based on target customers, market characteristics and trends, market size and revenue potential and through competitor analysis • Enhanced sales & market development teams’ understanding of competitor strengths and core business areas though a detailed competitor analysis report

Advanced Alloy Technologies Private LimitedFounder | Chief Technology Officer | Director

Jan. 2010 - Jun. 2011SingaporeThis start-up is in the research space and focuses on the manufacture of an innovative and cost effective alloy that disrupts the alloying industry. As the founder, I was responsible for technology commercialisation, business development, operations and marketing. • Team Leader and founder for the technology commercialization project and actively involved in developing the patent with the collaboration of researchers and the Principal Investigator • Developed the business plan and pitched to VCs and investors • Presented to Research Institutions for potential collaborations and partnerships

SK Energy InternationalMarketing Intern ( Korea University MBA)

Feb. 2009 - Mar. 2009Nam-gu, Ulsan, KoreaSK group of companies is one of the biggest conglomerates in South Korea. Some of their main operations focus on telecoms, construction and oil refining business. Over here, I was on an internship with the sales and marketing department to gain indepth understanding into their business and provide actionable insights through collaboration with their engineering teams. • Responsible for creating marketing collaterals and performing market research on the petroleum and oil industry • Led two projects successfully and managed the success of these two projects, one on the strategy formulation and another on market research on refinery materials coatings

APL Private LimitedRetail Sales Manager (Sales & Business Development)

Aug. 2007 - Aug. 2008APL Is a retail organization/SME that focuses on sales of imported goods from the APAC region. It is essentially a trading firm.Led the marketing and business development team to develop market analysis and strategy for the Indian market • Identified potential partnerships and strategic relationships within the assigned markets and worked with the appropriate contacts to develop these relationships • Responsible for providing sales training to the sales representatives as part of the sales team and increased sales and customer service performance, ultimately increasing retail sales by 50% • Led the development of market strategies that identified key market drivers and industry developments and formulated an action plan to address these drivers and developments

STMicroelectronicsProcess Engineer (CMP & Back Grinding Department)

Feb. 2004 - Aug. 2007SingaporeSTMicroelectronics is an Italian-French MNC which focuses on the semiconductors fabrication business. Over here my main task was focusing on process improvement and optmization activities, and training the engineering staff on the process and engineering equipment. • Managed a team of up to 15 operators and assistant engineers in the manufacturing line ensuring that engineering targets were being met and final product yield was high and defect-free • Responsible for the engineering operations and ensuring that any emergencies were being trouble-shoot so that manufacturing line was kept functioning at an optimum level • Managed and coordinated global projects and process improvement activities in Italy & France • Created, supervised and led teams of process and equipment engineers for cost reduction projects; set up task force meetings, managed project resources and timelines • Developed and delivered in-house training programs for engineers and company staff • Headed a team to commission CMP equipment by successfully running pilot testing and presenting to management for approval.