Sharne Swart

Marketing Manager @Evergreen Lifestyle Villages

StrategistEmail Marketing ManagerDigital Ads ManagerEvent Producer💸 MarketingCreative ProducerCopywriterCRM managerBrand Marketing ManagerCommunications ManagerContent ManagerSEO Manager

With over seven years of experience as a Marketing Manager at Evergreen Lifestyle Retirement Villages, I am passionate about transforming the perception and experience of retirement living. I have a certificate in marketing from Udemy and a strong background in fashion design and merchandising, which enable me to bring a unique perspective and flair to my role. I specialize in designing and executing innovative marketing campaigns across digital, above-the-line, and event channels, with the aim of enhancing brand awareness, engagement, and conversion. I leverage data-driven insights, best practices, and emerging trends to craft compelling messages and visuals that resonate with our target audience and showcase the vibrant lifestyle offered by Evergreen Retirement Villages. I also collaborate with internal and external stakeholders to ensure alignment of goals, expectations, and deliverables, and to foster a culture of excellence and innovation. My mission is to empower seniors to live their best lives in our communities and to challenge the stereotypes and myths around retirement living.

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Work Background

Evergreen LifestyleMarketing Manager

Aug. 2016Cape Town, Western Cape, South Africa · On-siteMy responsibilities are, but not limited to; effective marketing of all available units; general company marketing (digital and print); company branding; administrative duties; developing social media content plans that are consistent with the company’s brand identity; creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns; managing daily social media posts and responses; take photos of vacant units to be used in online marketing campaigns; create and index online photo library of all properties; create marketing videos and marketing brochures; loading and listing all property detail and rental information; creating bi monthly newsletter; communicating with social media followers, including responding to queries in a timely manner; using analytical tools such as Google Analytics, Hootsuite Pro, Hubspot and Facebook Insights to monitor and evaluate the company’s social media presence and performance; suggesting recommendations to adjust the social media marketing strategy for optimal results; strong attention to detail; design eye; staying up to date on best practices and emerging trends in social media; performing other duties when needed. Team player- ability to work with variety of people; attention to detail; can do attitude; passion for property, people and the city; innovative interactive thinking; ability to juggle multiple projects at a time; problem solving skills; understanding and empathy for customer care.

Gert-Johan CoetzeeMerchandiser

May. 2015 - Jul. 2016Cape Town Area, South AfricaPlanner. Office Manager. Fashion Designer. Production managing. Trend Forecasting. Designing. Pattern Making. Sampling. Fit approval. Ordering fabrics and trims. Negotiating prices with suppliers. CMT sheets. Cut sheets. Visiting CMT’s daily and checking quality. Quality assessment. Distributing of garments. Visiting stores frequently. Planning and coordinating events. Following up on cutting and production. Building good, strong relationships with factories, suppliers and clients. Handling tough stressful situations. Working good in a dynamic team.

Gert-Johan Coetzee Pty. Ltd.Retail Merchandiser

Jan. 2012 - Jul. 2016Planner. Office Manager. Fashion Designer. Production managing. Trend Forecasting. Designing. Pattern Making. Sampling. Fit approval. Ordering fabrics and trims. Negotiating prices with suppliers. CMT sheets. Cut sheets. Visiting CMT’s daily and checking quality. Quality assessment. Distributing of garments. Visiting stores frequently. Planning and coordinating events. Following up on cutting and production. Building good, strong relationships with factories, suppliers and clients. Handling tough stressful situations. Working good in a dynamic team.

National autoglassMarketing Assistant

Jan. 2008 - Dec. 2009Naboomspruit, south africaMarketing. Sales. Working with clients. Doing all admin related work. Handling insurance claims. Answering phones. Replying to emails. Basic customer service.