With over seven years of experience as a Marketing Manager at Evergreen Lifestyle Retirement Villages, I am passionate about transforming the perception and experience of retirement living. I have a certificate in marketing from Udemy and a strong background in fashion design and merchandising, which enable me to bring a unique perspective and flair to my role.
I specialize in designing and executing innovative marketing campaigns across digital, above-the-line, and event channels, with the aim of enhancing brand awareness, engagement, and conversion. I leverage data-driven insights, best practices, and emerging trends to craft compelling messages and visuals that resonate with our target audience and showcase the vibrant lifestyle offered by Evergreen Retirement Villages. I also collaborate with internal and external stakeholders to ensure alignment of goals, expectations, and deliverables, and to foster a culture of excellence and innovation. My mission is to empower seniors to live their best lives in our communities and to challenge the stereotypes and myths around retirement living.More...