SoloWay TechnologiesHead of Content
Mar. 2022Responsibilities: • Launched the SoloWay Tech website in collaboration with designers and developers: competitive analysis, created content, SEO optimization; • Managed the corporate blog: created a content plan, collected SEO keywords for articles, organized and managed a team of writers and designers to create visual and textual content for the blog, and generated reports;
• Created content for external publications: communicated with media representatives, negotiated topics and terms of publication, and prepared content;
• Organized the work of the link-building department: creating a link-building strategy, selecting candidates, formulating external link requirements, reviewing sites, and making publication decisions; • ABM: creating a content plan for the Business Development Manager`s page on LinkedIn, interviewing, preparing visual and textual content, and interacting with the target audience;
• Organizing the work of the marketing department: selecting a methodology for collaboration and setting up a platform for interaction between all team members; planning work and improving processes.