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Work Background
TheEngageSenior Consultant, Digital
Jul. 2018Partner Consultant Role: Senior Managed Services Consultant, Sprinklr - Unified-CXM. Sprinklr APAC Clients Managed: P&G, McDonalds, Diageo, Nestle and Citi TheEngage
We are a strategic marketing consultancy that helps organisations build authentic and compelling engagements with customers through meaningful marketing innovation, design, ideation and implementation. We offers strategic counsel and execution across the whole spectrum of marketing services. We provide our clients holistic & integrated solutions that maximise business impact while optimizing investments required. Our partners come from diverse backgrounds that include branding, strategy, customer/ user experience, loyalty/ CRM, design and technology. We help organizations to build holistic and sustainable relationships with their customers enabling them to create lasting value for society and give back to the community. The partners collectively have over 8 decades of professional experience, having practiced their craft with regional & global clients that include leading consumer goods manufacturers, telecommunications/ IT/ software providers, hotels, property management & retail, airlines & logistics, and financial services providers among others. When you are ready to get the hands-on and excellent service that you deserve #EngageTheEngage.
TheEngageVP, Client Success
Jul. 2022 - Jul. 2023
Pearl ConsultingSenior Associate, Singapore
Dec. 2016 - Jun. 2018SingaporeRegional Project Program Manager, Policy Program for Facebook (Contract Role) December 2016 to June 2018
Regional Project Management and Program Execution - master trainer community management, content management, program execution, quality and program design. • Drive the execution plan for Master Trainer community engagement in the Boost Your Business/#SheMeansBusiness program per the program design and implementation plan and ensure high quality program execution. As a result, Facebook coached 127 grass-root trainers from Non-profit and social organizations across Singapore, Indonesia, Philippines, Vietnam, Taiwan, Hong Kong and India to enable trainings for SMB entrepreneurs in their respective communities to use the Facebook Business platform to grow their businesses and thus impact economic growth. • Managing the Boost Your Business & #SheMeansBusiness programs and Master Trainer Community Management in Asia Pacific under the APAC Policy Programs. Key responsibilities to provide project management support for in-country programs including content management and project operation oversight across in-country program teams. • Working with appointed Master Trainer and Partners Community’s appointed trainers on Train the Trainer workshop including logistics across APAC. • Partnership & program collaboration with various organization- Girls in Tech APAC chapters, Crib, Connected Women, Aidha, Business Women Network and programs - #IWD, #SheVentures – ZeeAPAC.
Microsoft SingaporeSMB and Partner Marcom Lead - Microsoft Singapore
Oct. 2015 - Nov. 2016SingaporeResponsible for leading marketing and communication campaigns for Microsoft's consumer and small-medium business products, integrated campaigns for Office 365 and other product launches. Executing B2B & B2C events such as the Microsoft Partner Awards, Singapore Partner Conference, and Chinese New Year Partner Event. Successfuly launched the Surface Pro 4 and collaborated with professionals from design and creative, architects, musicians across various industries to showcase the portability and power of the device.
McCann WorldgroupRegional Implementation Director
Dec. 2014 - Sep. 2015Singaporem.united - APAC, Team Microsoft - Global Advertising Deployment. The Regional Hub Implementation Director for APAC, responsible for the deployment of the Global ATL & BTL Consumer Campaigns for Microsoft's Lumia Phones and Surface Pro 4 integrated digital campaigns in Asia-Pacific markets working closely with agencies and clients on the marketing efforts. Implementing marketing campaigns for Microsoft's Lumia Phones in India. Account Team lead for managing the India Microsoft campaigns. Heavily involved in Planning stages, Creative inputs & reviews, Strategic insights and Deployment of all the Phone campaigns in the Indian market. Working closely with Media Agency on all media buys requirements. Working together with the marketing team of Microsoft Mobile division from Digital to ATL integrated campaign deployment. Windows 10 launch Campaign for Australia market both ATL and BTL platforms.
McCann WorldgroupSenior Implementation Manager
Aug. 2014 - Sep. 2015Singaporem.united - APAC, Team Microsoft - Global Advertising Deployment
WundermanAccount Manager
Jul. 2012 - Aug. 2014SingaporeAccount Management - Team Microsoft (Consumer, Windows) Account Management for Global Advertising Deployment of Campaign’s in the APAC markets. Supporting the Wunderman APAC teams (New Zealand, Thailand, Malaysia, Philippines, Indonesia, Hong Kong, Korea, Taiwan) and also providing day to day support and services to Microsoft Singapore client. Being the Hub contact point for APAC, Responsible for the deployment of the Global Campaigns working with Wunderman APAC teams in overseeing the localisation and approval process for TV spots, Pre-rolls, Digital Out of Home, Mobile, Online advertising, Print and Social Media executions with our Wunderman Head Office in Seattle. Working closely with multiple agencies involved from Singapore's Media Buying Partner and the various media owners in managing the timely execution of the ATL and BTL campaign, from creative execution to delivery of materials for the media buys. Deployment of FY 13 Windows 8 Campaign across 9 APAC markets - New Zealand, Singapore, Indonesia, Malaysia, Thailand, Korea, Philippines, Taiwan and Hong Kong Deployment of FY14 Windows 8.1 Campaigns - Hong Kong Microsoft APAC Citizenship - The National Plan App - Microsoft Internal and Windows Store App showcasing Microsoft Investment in each of the following Markets - Malaysia, Singapore, Philippines, Indonesia, Korea & Vietnam. Microsoft Singapore - Azure Digital Campaign, Dynamic CRM Digital Campaign , Surface 2 - Out of Home Campaign.
R/GAOffice Manager
Jul. 2010 - May. 2012SingaporeBeing instrumental to the set up of new office in Singapore from renovation to operationally ready office. Working with all respective partners.
Key responsibilities managing and implementing processes for the following, managing daily office operations, receptionist coverage & protocol, assisting with travel arrangements and inventory of office supplies and consumables.
Managing recruiting responsibilities from scheduling Interviews and liaising with New York recruitment and general co-ordination
Establish and coordinate new employee start-up process, including conduct welcome meetings and introductions, Corporate Benefit and Policy orientation and Setting up desks, phones and supplies for new hires.
Finance Accountabilities: Coding and processing of all third party vendor invoices, working closely with local IPG Accounting staff for matters pertinent to R/GA in local office and analyzing all P&L activity of the office and reporting on same to CFO & controller in New York
Asia Maritime Logistics Pte LtdAdmin/Finance Manager
Oct. 2008 - Apr. 2010Asia Maritime Logistics is a joint venture company between Norwegian Transport Network (NTN) and Viking Shipping Company Singapore in shipping and maritime logistics operations specializing in project forwarding and logistic solutions within the oil and gas industry. Managing the day to day operations from Admin/Finance/HR to reporting directly to the Management. Key role in managing day to day office operations from finance, hr, admin and project management. For finance, I manage the cash flow, budget, accounts payable & receivable reporting directly to the management. Working closely with out-sourced accounting firm. For Admin task, it entails from preparing payroll using MecWise Payroll, human resource matters, recruitment, employment passes, housing for expatriates, managing the office staff. For project management, my task is to keep track overall project movements and report the overall performance and figures to the management. Besides that, I also attend to all travels & meetings needs of the Directors
OS Steel Pte LtdCorporate Secretary / Admin Manager
Feb. 2008 - Sep. 2008Employed as a Corporate Secretary/Admin Manager with the responsibility for all the start-up logistics of the company, which was formed in August 2007 and operations beginning in February 2008 when I joined the firm. Responsibilities include: creating a new management system for all past shipping and transactions documents and organizing documentation for input into the new management system. My role also includes working on company accounts, both payable and receivable, and maintaining these in the MYOB system in addition to processing financial end of year accounts for the auditors. All these responsibilities have greatly improved my accounting knowledge and experience. I also fill in as the Executive Secretary to the Directors
Ukulele Brand Consultants Pte LtdOffice Manager
Apr. 2005 - Feb. 2008My demonstrated management skills coupled armed with my integrity and loyalty has allowed me to take on number of senior positions which has led to excellent results. I was instrumental in overseeing our company’s major transition of scaling down operations to keep it competitive and viable. I was supporting the Managing Director (MD) in the capacity of Personal Assistant, in addition to being the Operations Manager. These roles involved working on business development efforts, managing day-to-day operations and projects, and overall management of the company. I was instrumental in assisting the company to financially turn around and stabilize before leaving to take my current position. Initial role hired in the capacity of Studio Manager - managing the studio department, Moved on to assist the MD in projects and business development liaising with Studio & Marketing Department.
Eastern Directories Pte LtdProduction Executive
Jun. 1991 - Sep. 2004Managing The Studio Department consisting of 4 Designers and working with 1 Account Manager and 6 Account Servicing Executives in Singapore 2 in Malaysia and 1 in Indonesia. Working closely with printers and media related vendors.
Responsible for the production and content of the publication ‘Compute Era’, a directory containing business information of all computer related vendors in Singapore, Malaysia and Indonesia.
In charge of the entire process of production, i.e. from working with designers, marketing personnel and clients on their advertisements and the printers to printing of the publication.
Organizing the annual IT and Comex Shows held at Suntec City since 1993 inclusive of all co-ordination and logistics of the show from the moment contract was signed to the days of exhibition working with our various partners. Attended to the advertising and promotion aspects of the show in the various media from radio, television and newspapers.
Research work for writers in the various trade magazines in Eastern Trade Media.
Stamford PressSnr Customer Service Officer
Jan. 1984 - Dec. 1989Account servicing capacity - liaison with clients eg. SATS, British Exporter, GE on all their publication needs from copy, design to print. My expertise range from proof-reading, designing,technical aspects of printing and client management
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