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Work Background
IKO North AmericaBusiness Consultant
Oct. 2019 - Jun. 2024Toronto, Ontario, Canada• Strategic partner management: nourishing relationships, new partners prospecting; interviews/negotiating, proposals/agreements, onboarding/intro campaigns
• Train contractors and sales on new partners to create engagement
• Manage French contractor by helping track the progress of their business & manage their success
• French marketing literature review/approvals
• Roofing Profit Power event planning
• Contractor & sales portal onboarding - SalesForce Lightning
• Project manager
Green Ontario Fund - An Agency of the Government of OntarioDigital Marketing and Communications (Contract)
May. 2018 - Mar. 2019Toronto, Canada AreaWebsite
• Manage and update website in collaboration with delivery partners
• Use Google Analytics to better understand customers and use business insights to take action to increase traffic and conversion rates
• Maximize the number of visitors by ensuring the site appears high on the list of results returned by a search engine using SEO
• Process and share data quickly with shareable reports Social
• Develop a comprehensive digital marketing plan and editorial calendar
• Create successful seasonal and promotional digital campaigns for Facebook, Twitter and Instagram
• Ensure content is fresh and relevant at all times
• Increase brand awareness through high engagement and user generated content (increased likes, shares and comments)
• Build LinkedIn company profile page
• Report on analytics for all paid and organic results
• Share social media best practices to develop knowledge and skills within the organization General
• In partnership with each operational area, create content and publish across all channels to meet business goals in a timely manner
• Develop and deploy email blasts using mailchimp in collaboration with delivery partners
• Write and edit press releases, media materials, online content pieces and other written materials
Noventa Energy PartnersMarketing and Communications Consultant (Contract)
Apr. 2018 - May. 2018Toronto, Canada Area• Liaison between Noventa and Marketing/Advertising agency to lead all creative initiatives
• Development of earned media
• Responsible for creating and communicating the company business plan including stockholder communications
VICE MediaDirector, French Talent (Freelance)
Nov. 2017 - Mar. 2018Toronto, Canada Area• Supervise voice over sessions to ensure French recordings are properly adapted for the French market
Aviva CanadaAviva Community Fund Campaign Manager (Contract)
Aug. 2017 - Nov. 2017Toronto, Ontario, Canada• Support the execution of the campaign on all social media platforms
• Monitor the campaign and provide reporting using KPI’s
Aviva CanadaSocial Media for Business Strategist (Freelance)
Mar. 2017 - Aug. 2017Toronto, Canada Area• Develop and implement marketing strategies for social media platforms in English and French: • LinkedIn, Facebook, Twitter, Instagram • Social media content production and optimization • Production of social media editorial calendar • Twitter and Facebook campaign ads • Monitoring of positive and negative comments • Live posting from the Toronto Raptors and Rogers Cup
AnomalyFrench Account Supervisor (Contract)
Jul. 2016 - Nov. 2016Toronto, Canada Area• Act as the client's senior liaison within the agency and balance the inputs of the various departments to meet the client's objectives
• Know all there is to know about the client’s product, service, market, and consumer • Work with project manager to develop timelines and best path for each work stream • Ensure all interdepartmental players are keyed into the work / projects as required • Develop a point of view on creative work and effectively communicate it • Make sure all campaigns are culturally relevant for French Canada (scripts, talents)
• Contribute to communications and social media strategy • Contribute to and prepares creative briefs • Oversee the lifecycle of campaigns through the production stages • Ensure the account is running profitably and within the approved scope of work • Mentor account executives
Tuango Inc.Business Development, Account Management
Aug. 2015 - Jul. 2016Montreal, Canada Area• Develop & cultivate leads within businesses, mainly restaurants, to present the Tuango model
• Setup face-to-face and phone meetings with qualified prospects • Assess potential business deals, negotiate favorable terms, and acquire prospect commitment • Manage relationships with clients • Construct proposals/contracts within selling guidelines • Provide documentation on new client acquisitions to the Sales Operation team • Meet individual quarterly and annual sales goals • Know all there is to know about the client’s product or service, the market and its consumer • Understand the client's objectives in terms of sales, market share and competition
• Ensure all campaigns are running profitably
• Ensure the client is getting the best results from the whole agency team • Proven ability to effectively present the Tuango business model to clients • IT skills: Salesforce
LorangeEvent Planner, Company Launch (contract)
Apr. 2015 - Jul. 2015• Successfully planned the launch of the new branding, office and direction of a design agency
Weight Watchers CanadaCorporate Account Manager, Business Development - Quebec
Mar. 2012 - Mar. 2015Montreal, Canada Area• Creatively prospect companies by proactively identifying potential opportunities • Tailor proposal based on company culture and goals • Present the program to high level stakeholders and decision makers followed by company wide presentation to educate employees on the concept of wellness and its benefits • Use territory and market knowledge to develop effective strategies and business/actions plan
• Proactively anticipate potential problems/solutions and/or opportunities • Meet or exceed sales metrics as defined by the company • Nurture and grow existing accounts. Act as a consultative resource to all accounts to increase overall weight loss per organization • Effectively use corporate marketing materials as well as demonstrate creativity and resourcefulness in finding ways to promote products and services • Proven IT skills: Salesforce, Excel, Powerpoint
Billionaire LifeSales Manager, Event Planner, Corporate Events
May. 2011 - Mar. 2012Montreal, Canada Area• Proactively solicit new contacts generate new leads to increase corporate sales within 5 major restaurants in the heart Montreal • Coordinate, manage and support the organization of corporate events in all venues • Elaborate the corporate contact list, update and improve • Up sell the venues by selling higher priced menus and wines • Draft and maintain the corporate sales package
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