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Work Background
Business Consultant
IKO North AmericaBusiness Consultant
Oct. 2019 - Jun. 2024Toronto, Ontario, Canada• Strategic partner management: nourishing relationships, new partners prospecting; interviews/negotiating, proposals/agreements, onboarding/intro campaigns • Train contractors and sales on new partners to create engagement • Manage French contractor by helping track the progress of their business & manage their success • French marketing literature review/approvals • Roofing Profit Power event planning • Contractor & sales portal onboarding - SalesForce Lightning • Project manager
Digital Marketing and Communications (Contract)
Green Ontario Fund - An Agency of the Government of OntarioDigital Marketing and Communications (Contract)
May. 2018 - Mar. 2019Toronto, Canada AreaWebsite • Manage and update website in collaboration with delivery partners • Use Google Analytics to better understand customers and use business insights to take action to increase traffic and conversion rates • Maximize the number of visitors by ensuring the site appears high on the list of results returned by a search engine using SEO • Process and share data quickly with shareable reports Social • Develop a comprehensive digital marketing plan and editorial calendar • Create successful seasonal and promotional digital campaigns for Facebook, Twitter and Instagram • Ensure content is fresh and relevant at all times • Increase brand awareness through high engagement and user generated content (increased likes, shares and comments) • Build LinkedIn company profile page • Report on analytics for all paid and organic results • Share social media best practices to develop knowledge and skills within the organization General • In partnership with each operational area, create content and publish across all channels to meet business goals in a timely manner • Develop and deploy email blasts using mailchimp in collaboration with delivery partners • Write and edit press releases, media materials, online content pieces and other written materials
Marketing and Communications Consultant (Contract)
Noventa Energy PartnersMarketing and Communications Consultant (Contract)
Apr. 2018 - May. 2018Toronto, Canada Area• Liaison between Noventa and Marketing/Advertising agency to lead all creative initiatives • Development of earned media • Responsible for creating and communicating the company business plan including stockholder communications
Director, French Talent (Freelance)
VICE MediaDirector, French Talent (Freelance)
Nov. 2017 - Mar. 2018Toronto, Canada Area• Supervise voice over sessions to ensure French recordings are properly adapted for the French market
Aviva Community Fund Campaign Manager (Contract)
Aviva CanadaAviva Community Fund Campaign Manager (Contract)
Aug. 2017 - Nov. 2017Toronto, Ontario, Canada• Support the execution of the campaign on all social media platforms • Monitor the campaign and provide reporting using KPI’s
Social Media for Business Strategist (Freelance)
Aviva CanadaSocial Media for Business Strategist (Freelance)
Mar. 2017 - Aug. 2017Toronto, Canada Area• Develop and implement marketing strategies for social media platforms in English and French: • LinkedIn, Facebook, Twitter, Instagram • Social media content production and optimization • Production of social media editorial calendar • Twitter and Facebook campaign ads • Monitoring of positive and negative comments • Live posting from the Toronto Raptors and Rogers Cup
French Account Supervisor (Contract)
AnomalyFrench Account Supervisor (Contract)
Jul. 2016 - Nov. 2016Toronto, Canada Area• Act as the client's senior liaison within the agency and balance the inputs of the various departments to meet the client's objectives • Know all there is to know about the client’s product, service, market, and consumer • Work with project manager to develop timelines and best path for each work stream • Ensure all interdepartmental players are keyed into the work / projects as required • Develop a point of view on creative work and effectively communicate it • Make sure all campaigns are culturally relevant for French Canada (scripts, talents) • Contribute to communications and social media strategy • Contribute to and prepares creative briefs • Oversee the lifecycle of campaigns through the production stages • Ensure the account is running profitably and within the approved scope of work • Mentor account executives
Business Development, Account Management
Tuango Inc.Business Development, Account Management
Aug. 2015 - Jul. 2016Montreal, Canada Area• Develop & cultivate leads within businesses, mainly restaurants, to present the Tuango model • Setup face-to-face and phone meetings with qualified prospects • Assess potential business deals, negotiate favorable terms, and acquire prospect commitment • Manage relationships with clients • Construct proposals/contracts within selling guidelines • Provide documentation on new client acquisitions to the Sales Operation team • Meet individual quarterly and annual sales goals • Know all there is to know about the client’s product or service, the market and its consumer • Understand the client's objectives in terms of sales, market share and competition • Ensure all campaigns are running profitably • Ensure the client is getting the best results from the whole agency team • Proven ability to effectively present the Tuango business model to clients • IT skills: Salesforce
Event Planner, Company Launch (contract)
LorangeEvent Planner, Company Launch (contract)
Apr. 2015 - Jul. 2015• Successfully planned the launch of the new branding, office and direction of a design agency
Corporate Account Manager, Business Development - Quebec
Weight Watchers CanadaCorporate Account Manager, Business Development - Quebec
Mar. 2012 - Mar. 2015Montreal, Canada Area• Creatively prospect companies by proactively identifying potential opportunities • Tailor proposal based on company culture and goals • Present the program to high level stakeholders and decision makers followed by company wide presentation to educate employees on the concept of wellness and its benefits • Use territory and market knowledge to develop effective strategies and business/actions plan • Proactively anticipate potential problems/solutions and/or opportunities • Meet or exceed sales metrics as defined by the company • Nurture and grow existing accounts. Act as a consultative resource to all accounts to increase overall weight loss per organization • Effectively use corporate marketing materials as well as demonstrate creativity and resourcefulness in finding ways to promote products and services • Proven IT skills: Salesforce, Excel, Powerpoint
Sales Manager, Event Planner, Corporate Events
Billionaire LifeSales Manager, Event Planner, Corporate Events
May. 2011 - Mar. 2012Montreal, Canada Area• Proactively solicit new contacts generate new leads to increase corporate sales within 5 major restaurants in the heart Montreal • Coordinate, manage and support the organization of corporate events in all venues • Elaborate the corporate contact list, update and improve • Up sell the venues by selling higher priced menus and wines • Draft and maintain the corporate sales package
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