Bank of HawaiiSenior Executive Vice President - Marketing & eCommerce
May. 2021 - Mar. 2024Honolulu, Hawaii, United StatesAs a key member of the bank’s Executive Committee, I spearheaded the development and execution of transformative marketing strategies to achieve the company’s goals of elevating brand presence, expanding market share, and enhancing customer experience across various segments. I built and led a highly motivated team to implement integrated marketing programs across multiple channels, including digital media, SEM, SEO, content marketing, website optimization, social media, email marketing, and traditional TV, print, direct mail, and telesales. These efforts significantly boosted visibility, drove demand generation, and fostered customer relationships. I directed demand generation strategies to deliver measurable results, continuously assessing the effectiveness, performance, and ROI of marketing investments across all paid and organic channels. Additionally, I was responsible for developing and implementing marketing processes, technology, and data strategies in collaboration with supporting departments, which enhanced the overall efficiency and effectiveness of the marketing department.