Érico Mafra - SEO Strategist, Freelance (Self employed)

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Work Background

GetResponseSEO Content Manager Iberia/LatAm

Feb. 2022Florianópolis, Santa Catarina, BrazilI'm in charge of the company's organic acquisition strategy for the Spanish and Portuguese markets, focused on Spain and Brazil, respectively. That scope includes planning, writing, localizing, and optimizing website content, especially for blog and feature page URLs with ranking potential. In addition, I assist in technical SEO demands, such as domain migrations, internal linking, and page speed improvements. Covering another pillar of SEO, I work actively to obtain mentions for the GetResponse brand on relevant websites. That activity involves developing co-marketing partnerships with businesses in the niche and creating engaging content worth citing.

Rock ContentContent Strategist

Jan. 2021 - Feb. 2022Belo Horizonte, Minas Gerais, BrasilI'm responsible for our Content Planning focused on the final conversion of our Inbound strategy, managing the creation of resources that show the value of our solutions and the factors that differentiate us from our competitors. My main daily activities are: - Interacting with Sales teams to identify pieces of content we can create to support their negotiations - Defining content formats and topics for the last stages of the buyer's journey, such as interactive experiences, slide decks and white papers - Carrying out content audits to map resources that need to be updated - Providing Sales and CS teams with pieces of content that can clarify questions from our prospects and customers - Managing our Content Library to make sure everyone in the company can easily find the resources they may need.

Rock ContentContent Manager

Dec. 2018 - Dec. 2020Belo Horizonte e Região, BrasilI was in charge of the SEO and Content Strategies of Rock Content's blog for spanish-speaking countries for 2 years and a half. The blog is our brand's most powerful positioning and customer acquisition platform for those markets. My main roles were: - Creating the blog's editorial calendar; - Carrying out keyword research, focused on the analytical components of International SEO; - Managing every piece of content we produced and implementing optimization tactics for search engines; - Identifying growth opportunities from an in-depth analysis of the blog's performance; - Doing competitive comparisons to find out efficiency gaps in our processes and decisions; - Creating Link Building opportunities with hispanic brands; - Managing projects in tools such as WordPress, Google Analytics, Google Search Console, Ahrefs, Hubspot and SEMRush.

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