Patrice Ayling - Fractional CMO, Self employed

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Work Background

GEON Performance SolutionsSenior Manager Demand Generation

Jul. 2022 - Apr. 2023● Implemented winning digital marketing and demand generation strategy that resulted in $2.4 Million in Closed-Won Revenue, an ROI of $4.88 (2022) and an $17+M pipeline (2023) ● New website resulting in +39% Y-o-Y growth in website visits, 310 leads (2H 2022) and Organic Search traffic +6% Y-o-Y ● Via HubSpot Marketing Hub activated social media marketing strategy generating 600 posts, 6,000 interactions, resulting in 1,200+ clicks and 5,600 visits, brought email marketing in house saving $37K

GEON Performance SolutionsSenior Manager, Digital Marketing

Jan. 2021 - Jul. 2022• Implemented HubSpot Enterprise full stack which allowed us to execute social media marketing, bring email marketing in house and host a site redesigned for lead generation • Developed and implemented social media strategy and “Social Media Ambassador” training program • Developed five buyer personas by strategic market to support website, content marketing and demand generation • Implemented new brand architecture which consolidated 25 brands to five. Launched new polypropylene (PP) product brand, “RESILIENCE.”

ChromaScapeDirector of Marketing

Jun. 2018 - Jan. 2021• Launched corporate brand refresh to reposition the go-to-market strategy from product-centric messaging to audience-focused, challenge/opportunity positioning • Redesigned easy-to-use CRM system to activate the sales process using data, providing visibility into sales effectiveness that did not previously exist • Launched new useable website (chromascape.com), transitioning from an online brochure to a digital sales, lead generation tool • Implemented HubSpot, increasing touchpoints, frequency (from quarterly to monthly, weekly, then automated) and channels (beyond email, to social and blog) for prospect and customer communication

OnShiftInbound Marketing Manager

Feb. 2016 - Jun. 2018• Led complete site overhaul and delivered on-time launch of onshift.com, implementing modern UX/design, content and SEO strategy, revised architecture and navigation • Developed winning business case and adoption of HubSpot CRM sales automation stack which optimized and extending the prospecting reach of inside sales • Implemented targeted enterprise account-based marketing programs and digital advertising campaigns across paid social and within ABM software

Falls DigitalManager of Business Development, Digital Marketing

May. 2014 - Feb. 2016• Closed $726K in new business, generated 159 leads and $1.2M pipeline in a 6-month period • Improved close rate from 6 to 30% in 13 months • Rolled out Miller Heiman’s Large Account Management Process (LAMP) to secure our position in key accounts and foster team selling

KPMG USMarketing Account Manager

Oct. 2013 - May. 2014• Implemented account-based marketing programs for two key, Fortune 500 companies in the healthcare and energy industries • Developed a report for an enterprise pharmaceutical account outlining how the firm addressed the organization's challenges in various engagements, delivering advisory services

Park Place TechnologiesInbound Marketing Specialist

Sep. 2010 - Oct. 2013• Ran email marketing campaigns with metrics that beat industry benchmarks including >10% open rate and 9% click-thru rate • Created eight landing pages optimized for search which ranked in the first three organic positions on Google for 18 keywords, resulting in 187 lead conversions from SEO in a 12-mo. period • Community social media manager on corporate account which drove visits up 91%, referrals up 651% and conversion from social up 18%

Intuit (now MRI Software, LLC)Application Support Representative

Jun. 2008 - Jun. 2010• Via Structured Query Language (SQL) and User Interface (UI), supported Management Reports International (MRI) accounting and property management software • Exceeded daily metrics of >50% case minutes/day, 100% case creation, 65% occupancy and zero roll over/no answer (RONA)