ChromaScapeDirector of Marketing
Jun. 2018 - Jan. 2021• Launched corporate brand refresh to reposition the go-to-market strategy from product-centric messaging to audience-focused, challenge/opportunity positioning • Redesigned easy-to-use CRM system to activate the sales process using data, providing visibility into sales effectiveness that did not previously exist • Launched new useable website (chromascape.com), transitioning from an online brochure to a digital sales, lead generation tool
• Implemented HubSpot, increasing touchpoints, frequency (from quarterly to monthly, weekly, then automated) and channels (beyond email, to social and blog) for prospect and customer communication