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Work Background
Texas Comptroller of Public AccountsSenior Multimedia Content Creator
Dec. 2023Austin, Texas, United StatesAs a Senior Multimedia Content Creator, I partner with senior leadership and key stakeholders to shape creative direction and narratives for marketing and outreach campaigns. I consult with customers to enhance marketing strategies and outreach efforts. Collaborating with cross-functional teams, I lead the creative direction and execution of high-profile content across digital platforms. As a leader in video production, I drive research, story development, script writing, and storyboarding. I also offer production support and editorial insights to refine narratives during post-production.
Valen Energy- Decentralized Power SystemsDirector of Sales Marketing
Sep. 2020 - Oct. 2021Austin, Texas, United StatesGuided the strategic vision and execution to ignite sales, marketing, and revenue growth for an early-stage solar manufacturing startup that builds power solutions for lighting, security, communication, and IoT applications. HIGHLIGHTS: ➥ Increased sales pipeline by 39% by overhauling branding, messaging, and product marketing strategy. ➥ Evolved the brand by advancing the purpose, vision, brand, and positioning to drive increased awareness. ➥ Bridged the gap across culture, business goals, and customer experience by creating a cohesive brand narrative, design, tone of voice, and assets. Leveraged data to substantially improve brand awareness and perception.
HappiFamliCo-Founder // CEO // Product Strategy
Aug. 2018 - Oct. 2020Austin, Texas Metropolitan AreaForged a strategic partnership to merge two start-ups focused on developing and launching a SaaS benefits platform enabling Fortune 500 companies to advance women and families in the workforce, reduce costs, and retain talent. Drove operational excellence through strategic planning, sales, marketing, branding, forecasting, and budgeting. Catapulted success through data analysis, process design, market analysis, user acquisition/engagement, and customer experience. HIGHLIGHTS: ➥ Recruited, scaled, and led a cross-functional team, including a CTO, COO, Data Scientist, and Sales/Marketing staff. ➥ Increased revenue by 150%+ YoY and accelerated revenue by generating $800K+ pipeline within four months. ➥ Achieved 70% customer retention by ensuring a consumer-driven, differentiated, and impactful product.
Third Eye ConsultingBusiness Consultant - CX, Branding, Marketing, Product Strategy
Jan. 2013Austin, Texas, United StatesFounded a consulting organization focused on providing product strategy and management, brand development, user engagement consulting, and copywriting. Design user flows, prototypes, and product requirements. Author user personas and customer journeys. Manage UI/UX projects, designing wireframes and prototypes. Lead branding and customer experience workshops to create new software platforms and transform brand strategy into human-centered solutions. CX, DESIGN, MARKETING & BRANDING: ➥ Captured 12K+ users within 6 months by developing, analyzing, and optimizing a multi-channel marketing strategy and roadmap to drive awareness, demand generation, and growth. ➥ Increased monthly users from 0 to 1.5K+ within three months, achieving positive revenue within 6 months. ➥ Earned recognition for driving change and improvement through strategy, vision, and execution of ROI-driven marketing and branding initiatives to deliver 100%+ YoY growth. ➥ Increased brand visibility, positioning, and awareness by providing thought leadership in strategic planning. ➥ Drove continuous improvement by deriving insights around customer motivations, behaviors, and attitudes. ➥ Serve as expert in branding trends, technology, and competitive strategies to produce compelling digital experiences. ➥ Created an innovative brand, design-centered UI/UX, and user engagement projects for key clients, College Bound, TitleClose, On Three, HappiCampr, and Win Reality. PRODUCT MANAGEMENT & STRATEGY: ➥ Directed the product vision and roadmap to execute 6 website and mobile application projects from scratch. ➥ Designed, developed, and launched innovative platforms, helping parents find summer camps, enabling sports teams and families to stay organized, and delivering solutions for parents to find care for kids. ➥ Owned product roadmap, strategy, and go-to-market plan to launch products for a variety of organizations, including HappiCampr, On Three, and more.
Uboon2Chief Creative Officer (CCO)
May. 2007 - Oct. 2014St. Louis, MO & Austin, TXLaunched a brand consulting and design firm focused on building brand vision, voice, and positioning. Created cohesive brand narratives to guide campaigns, messaging, and experiences while identifying new brand-building opportunities. HIGHLIGHTS: ➥ Coached, motivated, and led a team of 19 delivering brand marketing for local, regional, and Fortune 500 clients. ➥ Captured 25%-78%+ revenue boost by directing a rebranding initiative for a Fortune 100 client, regional hospital, and local community college.
XG-adCreative Director
Jan. 2005 - Jan. 2007St Louis, Missouri, United StatesDrove operational excellence through award-winning design, marketing, innovation, storytelling, and continuous improvement for a promotional marketing and design agency. HIGHLIGHTS: ➥ Spearheaded organizational planning, development, and partnership building to deliver exceptional creative direction and improve the quality of work for multi-disciplinary teams within the digital marketing space. ➥ Won Gold and Silver Addy’s for exceptional campaigns, strategies, and performance.
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