Third Eye ConsultingBusiness Consultant - CX, Branding, Marketing, Product Strategy
Jan. 2013Austin, Texas, United StatesFounded a consulting organization focused on providing product strategy and management, brand development, user engagement consulting, and copywriting. Design user flows, prototypes, and product requirements. Author user personas and customer journeys. Manage UI/UX projects, designing wireframes and prototypes. Lead branding and customer experience workshops to create new software platforms and transform brand strategy into human-centered solutions. CX, DESIGN, MARKETING & BRANDING: ➥ Captured 12K+ users within 6 months by developing, analyzing, and optimizing a multi-channel marketing strategy and roadmap to drive awareness, demand generation, and growth. ➥ Increased monthly users from 0 to 1.5K+ within three months, achieving positive revenue within 6 months. ➥ Earned recognition for driving change and improvement through strategy, vision, and execution of ROI-driven marketing and branding initiatives to deliver 100%+ YoY growth. ➥ Increased brand visibility, positioning, and awareness by providing thought leadership in strategic planning. ➥ Drove continuous improvement by deriving insights around customer motivations, behaviors, and attitudes. ➥ Serve as expert in branding trends, technology, and competitive strategies to produce compelling digital experiences. ➥ Created an innovative brand, design-centered UI/UX, and user engagement projects for key clients, College Bound, TitleClose, On Three, HappiCampr, and Win Reality. PRODUCT MANAGEMENT & STRATEGY: ➥ Directed the product vision and roadmap to execute 6 website and mobile application projects from scratch. ➥ Designed, developed, and launched innovative platforms, helping parents find summer camps, enabling sports teams and families to stay organized, and delivering solutions for parents to find care for kids. ➥ Owned product roadmap, strategy, and go-to-market plan to launch products for a variety of organizations, including HappiCampr, On Three, and more.