Ovidio Botella

Creative Strategy VP @RGB Comunicación

AdvertisingMarketingCreative CopywriterStorytellerMexicoCreative ProducerCopywriterBrand Marketing ManagerCommunications Manager

I’ve started my career as an advertising creative copywriter –ones a copywriter, always a copywriter-, and as many other kind of responsibilities got in my way (as entrepreneur, as a client), my thinking got more structured, and that’s when I started making strategy. That was my path in advertising agencies -from copywriter to Planning-, until I worked on my own operation (RGB.lat), when I gathered to built this whole first process together on my watch, to deliver a creative strategy that guides all communications, so every campaign is built more efficiently from the beginning, in the messages delivery, as well as on the use of all kind of resources involved. I work with information and data, so I can analyze the challenge situation, to look and establish the main insights to create a strong creative concept and its image to built a campaign, where our brand is the hero.

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Work Background

Consultor independiente

RGB.latConsultor independiente

Jan. 2022Ciidad de México

Gerente de Comunicación Corporativa

Coca-Cola FEMSAGerente de Comunicación Corporativa

Aug. 2021 - Dec. 2021MéxicoEstrategia de Comunicación para nuevo modelo de negocio “Re-Evolution / #BeNow #SeamosHoy

Director General, V.P. Creativo y de Planeación Estratégica.

RGB ComunicaciónDirector General, V.P. Creativo y de Planeación Estratégica.

Apr. 2011 - Jul. 2021

CEO

RGB ComunicaciónCEO

Mar. 2011Ciudad de México, México

Director de Estrategia y Planeación

Grupo FerrerDirector de Estrategia y Planeación

Jan. 2007 - Jan. 2011

Director de Promoción del Voto

Instituto Federal ElectoralDirector de Promoción del Voto

Jan. 2005 - Jan. 2007

Director de Difusión

IFAIDirector de Difusión

Aug. 2003 - Jul. 2005

Director de Difusión

IFEDirector de Difusión

Jan. 1997 - Jan. 2003

Director creativo

Noble DMB&BDirector creativo

Apr. 1996 - Jan. 1998Ciudad de México, MéxicoComo Director Creativo, atendía, analizaba, pensaba y dirigía la creatividad las Cuentas que se nos asignara con mi célula creativa, para categorías diversas: automóviles, bebidas, turismo, mascotas, entre otras.

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