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Work Background
Product SchoolVP of Product Management, Enterprise
Oct. 2023San Francisco Bay Area
Williams-Sonoma, Inc.Head of Product - Mobile Apps and Design Experience
Apr. 2022 - Dec. 2023San Francisco, California, United StatesAs part of WSI's Technology & Innovation division, I oversee a portfolio that includes mobile apps and the company's Design Experience, which includes a number of features that enable customers to create 3D room plans, view and stage products in their homes with AR technology, and manage appointments and orders with our Design Crew. In my first few months at WSI, I've launched the company’s first native shopping apps for PB Kids and PB Teen, both of which have outperformed mobile web in engagement, AOV, and revenue. To execute a best-in-class customer experience, I partner closely Brand and Engineering teams, and together, we've also created a successful multi-touchpoint acquisition campaign to drive installs.
Various ClientsProduct Management Consultant
Jul. 2020 - Dec. 2021San Francisco Bay AreaAs a Product Management Consultant, I was hired by several seed-round startups, investment firms, and bootstrapping individuals to transform their ideas into successful, market-ready products. I bring a comprehensive approach that blends strategic thinking, creativity, and execution to deliver exceptional results across various industries, including e-commerce, Fintech, Food & Beverage, and Interior Design. Companies include Splitit Payments, Sonder Marketplace, Grain Capital, Guidepoint, Ownit, and GLG Research. Please contact me before reaching out for references.
LendingClubProduct Management Director, Platform
Feb. 2018 - Jun. 2020San Francisco Bay Area- Set the vision, execution strategy, and roadmap for the Core Services team, which included the LC authentication service and KYC, the master data management service for customers, and contact preferences for all customer communications
- Managed two platform teams that ran centrally-accessible cloud-based services for identity & account data management; strategic improvements resulted in a 40% decrease in customer data errors + $1.5- $2M in additional weekly loan issuance
- Set goals and manages roadmap for the end-to-end Borrower outbound contact strategy, which includes email, SMS, and call center - Worked with several groups across the organization to deliver a secure and optimal customer onboarding experience for loans and other member products.
LendingClubDirector of Product Management, Consumer Website
Apr. 2016 - Jan. 2018San Francisco Bay Area- Established LendingClub's first content and website team
- Led LC's website redesign. Managed a scrum team of engineers and director reports, while working cross-functionally across a multitude of stakeholders to redesign and ship LC's rebranded public website
- Improved the marketing website's conversion rates by 2.5% through the redesign roadmap and integrated rapid test and learn cycles
Handpick, Inc.Director of Product
May. 2014 - Apr. 2016San Francisco Bay AreaAs Handpick's director of Product Management, I provide my team with the direction and the strategy to offer meal kits to grocery e-Commence retailers by using recipes and food consumption trends found in our data.
Some high-level accomplishments from Handpick:
- Led and managed a team of content managers, designers, and product managers that are in charge of developing Handpick's B2B website, eCommerce products, recipe apps, and content pipeline.
- Led the ideation, design, and product development of Handpick's Recipe and ingredient recommendation app. - Reinvented Handpick's content strategy by creating an in-house production lab of original recipe and dish content, including meal kits, recipes, and various food editorial content, while maintaining the company's supplemental corpus of aggregated recipes and dish data.
- Shipped the company's redesigned iOS app and first Android app, increasing user acquisition by 10x and engagement by 5x. The iOS app was named Best App in Food & Drink and was featured on the Homepage.
- Researched, designed, and implemented Handpick Smart Groceries, the company's first monetization strategy and revenue model based on creating meal kits that are designed around grocery retailers' SKUs/CPGs.
- Collaborated with the CTO and Engineering Director to devise a series of machine learning models to analyze recipes, ingredients, and social food data.
YummlyProduct Manager Lead- Data & Search (acquired by Whirpool)
Jul. 2012 - Jun. 2014Redwood City, CALaunched Yummly's Semantic Search product, and Data Science team and internal research lab. Launched Yummly's first version of Just For You, a personalized recipe recommendations platform. Re-conceptualized and broadened the company's ingredient and recipe taxonomy, Website UX, and Mobile Search and Recommendations platform.
Managed a team of engineers, data scientists, and content managers under the direction of the Chief Data Officer.
Foodily (acquired by IAC Ask.fm)Product Manager
Jul. 2010 - Aug. 2012San FranciscoSearch, Semantics, and User Research for Foodily's food ontology and search engine.
Foodily (acquired by IAC Ask.fm)Semantic Search Linguist
Jul. 2010 - Jul. 2012
MicrosoftContent Manager
Jan. 2010 - Sep. 2010Palo Alto, CA
MicrosoftLinguist
Oct. 2008 - Jul. 2010
Epicurean Life Magazine, LTDEditor
Jan. 2003 - Aug. 2003
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