El Universal is a leading Mexican newspaper company that provides comprehensive news coverage on local, national, and international events. As a journalist at El Universal, Irene Muñoz plays a crucial role in researching, investigating, and reporting on a variety of topics. Her work contributes significantly to the company's mission of delivering accurate and unbiased news to its readers. Irene's commitment to journalistic integrity, combined with her ability to craft compelling narratives, helps El Universal maintain its reputation as a trusted news source.More...
Ovidio Botella
Creative Strategy VP@RGB Comunicación
Verified
I’ve started my career as an advertising creative copywriter –ones a copywriter, always a copywriter-, and as many other kind of responsibilities got in my way (as entrepreneur, as a client), my thinking got more structured, and that’s when I started making strategy.
That was my path in advertising agencies -from copywriter to Planning-, until I worked on my own operation (RGB.lat), when I gathered to built this whole first process together on my watch, to deliver a creative strategy that guides all communications, so every campaign is built more efficiently from the beginning, in the messages delivery, as well as on the use of all kind of resources involved.
I work with information and data, so I can analyze the challenge situation, to look and establish the main insights to create a strong creative concept and its image to built a campaign, where our brand is the hero.More...