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Providenca MarketingSocial Media Marketing Specialist
Jan. 2025Subotica, Vojvodina, SerbiaAs a Social Media Marketing Specialist for FKA Brands, I'm working for their amazing brands Homedics and House of Marley to craft engaging social media strategies and create meaningful connections with our audiences. • Develop and execute social media strategies across platforms (Instagram, Facebook, Twitter, TikTok, LinkedIn) to drive traffic to our websites and Amazon storefronts, and raise brand awareness • Create and curate engaging content that aligns with brand voice and resonates with the target audience
• Produce high-quality visuals, videos, and multimedia content to enhance engagement and drive website traffic
• Actively engage with followers, influencers, and brand advocates to build a loyal community and increase brand awareness • Monitor and analyze social media performance
• Collaborate with the marketing team to ensure alignment with overall brand goals
• Plan and execute social media campaigns, including giveaways, contests, and promotions
• Address customer inquiries and concerns in collaboration with the customer service team
• Stay ahead of industry trends using data-driven insights to continually enhance our social media efforts
• Collaborate with a PR firm to distribute product samples for magazine features
• Manage product review generation through Bazaarvoice to enhance credibility and social proof
• Lead UGC content efforts, working with creators to produce high-quality photos and videos.
• Supervise a Community Manager, overseeing their daily social activity reports and monthly performance insights via Sprout Social
Providenca MarketingSpecial Projects Coordinator
Apr. 2024 - Dec. 2024Subotica, Vojvodina, SerbiaAs Special Projects Coordinator at Trevco, I have worked collaboratively across multiple teams to drive impactful results for multiple brands Trevco owns. • Strategized, created, and managed TikTok ad campaigns to drive sales to Popfunk's TikTok shop, regularly reporting performance insights directly to the CEO. Adjusted strategies based on performance metrics to optimize results. I had campaign ROAS as high as 16, but we aimed to keep it at 4-5. I garnered over $70,000 in revenue from my ads. • Consulted with platform representatives to gain advanced knowledge, access to new ad features in beta, and refine advertising approaches. • Built partnerships with TikTok affiliates to promote the Campus Lab brand through sample distribution and content collaborations. • Leveraged graphic design expertise to develop a 40+ page Campus Lab catalog, showcasing college gear for wholesale outreach to university departments. • Collaborated with the wholesale team to enhance client engagement by designing product mock-ups and tailored presentations, driving the growth of internal sales. Compiled approved design decks for high-profile properties such as The Smurfs, Star Trek, Shrek, Game of Thrones, Bon Jovi, and many more, offering product recommendations and assistance in selection. During my time here we had over $120,000 in sales. • Worked closely with the VP of Growth regarding wholesale efforts and college apparel • Designed comprehensive apparel decks for retail giants such as Tilly’s, Kohl’s and Hot Topic, including collections for Suburban Riot and other Trevco brands.
A2Z MarketingOwner
Nov. 2023 - Apr. 2024Belgrade, SerbiaI work for predominantly US-based clients in the hospitality industry. Within this capacity, I specialize in crafting comprehensive digital marketing strategies, developing engaging content and copywriting, designing and executing campaigns, and more. I use my graphic design skills not just for social media, but for web and print purposes as well.
Birdseye Security SolutionsSocial Media Marketing Specialist
Nov. 2021 - Oct. 2023• Led the development and execution of monthly social media plans for Birdseye Security Solutions and Serbian partner company BVP, covering LinkedIn, Instagram, Facebook, Twitter, Google My Business, YouTube, Pinterest, and TikTok
• My main focus was on the LinkedIn pages, where I have more than doubled the following organically, without ads.
• Expanded responsibilities to encompass Employer Branding, OOH campaigns, and recruitment strategies.
• Managed day-to-day social media channel operations, ensuring consistent growth to meet CEO-set KPIs.
• Utilized graphic design skills to create compelling visuals and curated/edited photos for social media, website, and landing pages
• Designed landing pages to get more leads for Birdseye with Google Ads, and another one for BVP to capture more job applications
• Delivered a detailed monthly analytics report
• Successfully tripled monthly job applications through the design and execution of digital recruitment campaigns.
• Proofread and selected photos for blog articles, and other web content.
• Wrote and designed monthly email newsletters for potential prospects
• Wrote email sequences to attract more leads for the sales team. My emails have had between 7% - 15% better open rates, and better click rates by 30% - 50%
• Wrote LinkedIn template messages for recruiters and the sales team achieving a steady flow of prospects
• Designed brochures, presentations, business cards, and other sales enablement tools used by the sales team
• Researched trade shows, identified which ones have our target audience in attendance, and made a calendar of shows to attend. Which resulted in better quality leads and new clients. I was given a $ 100,000 yearly budget to complete this in 2023.
Storyline BelgradeDigital Marketing Specialist
Jan. 2021 - Nov. 2021Belgrade, SerbiaIn this creative marketing agency, besides being a SMM, I also quickly proved to be able to be an Account Manager and Junior Designer for my clients here.
My list of responsibilities here includes, but is not limited to:
• Making and planning complete monthly contents - editing photos, taking photos, designing visuals, copywriting, and posting content
• Social Media Management - answering messages, comments, reviews, reposting stories, updating information
• Social Media Marketing - making and managing campaigns in order to hit the KPIs set by the client
• Junior Graphic Designer - develop ideas and create eye-catching visuals for social media posts in Photoshop and Illustrator
• Account Manager - communication with the clients, understanding what they want and need
• Used social channels - LinkedIn, Facebook, Instagram
What was new for me here, was that I've been more involved in the creative process of coming up with slogans, key visuals, strategies, for their other clients, and pitches. Another new skill I've acquired here is Employer Branding on social media.
ATWOZ ConsultingSocial Media Manager & Junior Graphic Designer
Feb. 2018 - Dec. 2020Belgrade, SerbiaI started as a Social Media Manager, now I am a Senior SMM, Junior Account Manager, as well as a Junior Designer. I found myself very passionate and capable in every sector of this Digital Marketing Agency. This agency is focused on 8 restaurants operating in the USA.
The list of my responsibilities includes, but is not limited to:
• Creating complete content, editing and choosing photos, copywriting
• Social Media Management - answering messages, comments, reviews, reposting stories, updating information, as well as answering reviews on Google My Business, Yelp, Trip Advisor
• Social Media Marketing - making and managing campaigns, managing and optimizing the client's budget, to hit the KPIs set by the client
• Graphic Design - complete graphic design for all social media materials, design for all in-store printed materials (flyers, menus, posters, A-stands), website pop-ups and banners, as well as email blast banners, logos
• Junior Account Manager - over the course of this year I completely took over communication with certain clients
• Used social channels - Facebook, Instagram, Twitter
GfKMarket Researcher
Feb. 2016 - Jan. 2018Belgrade, SerbiaMarket research mainly for Serbia, and other Balkan countries, across many industries - telecommunication companies, banks, hiring firms, supermarket chains and many more.
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