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Work Background
Communication Officer (Stretch Assignment)
UNICEFCommunication Officer (Stretch Assignment)
Jun. 2024 - Oct. 2024Turkey, IstanbulOrganizational Development and Design Section
Senior Digital Communication Associate
UNICEF SerbiaSenior Digital Communication Associate
May. 2022Belgrade, Serbia- Developing dynamic digital content strategies for sustained community engagement, youth-focused content, ongoing campaigns, and UNICEF Serbia’s priority areas. - Spearheading social media presence and engagement initiatives in compliance with UN and UNICEF guidelines. - Leading digital media editorial planning, collaborating closely with colleagues and consultants. - Producing compelling visuals, infographics, and videos in coordination with designers and agencies. - Managing website updates to ensure reliability, quality, and current information, resulting in increased traffic and effectiveness. - Monitoring and reporting on digital and social media presence, offering recommendations for enhanced communication tactics. - Preparing key performance indicator reports for UNICEF Serbia’s Annual Report, Annual Management Plan, and donor reports. - Utilizing digital insights for continuous improvement, particularly targeting young audiences. - Managing all UNICEF Serbia Social Media channels
Digital Communication Consultant
UNICEF SerbiaDigital Communication Consultant
Nov. 2021 - May. 2022Belgrade, SerbiaCo-created and successfully executed an extensive Digital Strategy for UNICEF Serbia, with a robust emphasis on Web Editing, Social Media Management, and adept Project Management. This strategic framework propelled impactful content, enhanced engagement, and fortified UNICEF's online presence.
Senior Brand Partnerships Associate
GlovoSenior Brand Partnerships Associate
Jun. 2021 - Nov. 2021Belgrade, Serbia- Devised and executed the comprehensive Brand Marketing Services strategy, collaborating with various departments to promote client goods and services. - Exceeded quarterly targets through strategic sales and innovative approaches.
Horeca Representative & PRRP Sales Supervisor
BATHoreca Representative & PRRP Sales Supervisor
Jan. 2019 - Jun. 2021Serbia- Managed Horeca channel outlets, negotiated contracts, and implemented sales, distribution, and coverage plans. - Created monthly Horeca reports, observed market trends, and contributed ideas for channel enhancement. - Led a 15+ people strong team, implemented credit policies, and provided insights for channel improvement.
PRRP Sales Supervisor
BATPRRP Sales Supervisor
Jul. 2018 - Jan. 2019Belgrade, Serbia- Orchestrated face-to-face interactions with potential consumers, collected insights, and informed customers of new products and services. - Supervised a team of 15+ GLO sellers and ensured the achievement of campaign goals.
Digital Account Manager
#nextgameDigital Account Manager
Dec. 2017 - Jul. 2018Belgrade- Managed a diverse client portfolio, executing Digital Marketing Strategies and overseeing design work. - Delivered annual Marketing Strategies, Budgets, and sales support, ensuring client satisfaction.
Marketing Manager
RaveolutionMarketing Manager
Mar. 2017 - Mar. 2019Belgrade, Serbia● Helped and oversaw organization of large-scale nightlife events for 2500 - 5000 people ● My responsibilities included creating the Event Marketing Strategy (online and offline), agency management, leading a team of 15+ promoters and assisting with top-to-bottom organization and other various responsibilities
Digital Marketing and Sponsorships Consultant
NECTAR DOODigital Marketing and Sponsorships Consultant
Dec. 2016 - Feb. 2018Belgrade- Provided strategic guidance to Nectar, driving Marketing, Sponsorships, and Activations. Skillfully managed the digital identity of Booster Energy Drink brand, amplifying its visibility and online engagement.
Head of Content / Sales Representative
MUNPlanetHead of Content / Sales Representative
Mar. 2016 - Apr. 2017SerbiaHead of Content: - Developed and executed engaging content strategies, boosted platform visibility, and led a team of interns. Direct Sales Representative: - Managed MUN Planet products and services, coordinated a team, met sales quotas, and submitted reports.
Regional Head of Digital
MTV Adria d.o.o.Regional Head of Digital
Mar. 2014 - Mar. 2015Belgrade, Serbia- Regional Head of Digital for MTV Adria (Serbia, Croatia, Slovenia, Bosnia & Herzegovina, Macedonia) - Responsible for the entire Digital Strategy for the MTV Adria web, including development and execution of Social Media Strategy and Marketing, Website Maintenance, Content Creation and Editing, PPC campaigns, Native Marketing Content Creation - Leading an international team of 10 people located in Belgrade, Ljubljana and Zagreb - Project manager for the complete redesign of MTV's website (both back-end functionalities and front-end functionalities and design) which received local and regional awards for best designs and functionality.
Web Editor
MTV Adria d.o.o.Web Editor
Oct. 2013 - Apr. 2014Serbia- Providing content for MTV.rs website - Creating content and managing MTV Serbia Social Media Profiles, executing the Digital Strategy set by the Regional Online Manager
Business Owner
A2Z MarketingBusiness Owner
Aug. 2012 - Jul. 2022Belgrade- Founded A2Z Marketing, a full-service digital marketing agency, successfully managing a portfolio of +20 domestic and international clients. - Progressed in my skills and scope of work from a Social Media Manager to Head of Digital Content, gaining expertise in Digital Marketing Strategy, SEO, Content Writing, and Project Management. - Established skills in Web Editing, Digital Brand Management, Online Sales, E Commerce, Email Marketing, CRM, basic Graphic Design and Video Editing and more.

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