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Work Background
Singapore Management UniversityAdvisory Board Member - DDT
Feb. 2023Singapore
KVURCo-Founder & Executive Creative Director
Feb. 2021Singapore
Weber ShandwickCreative Director
Dec. 2018 - Feb. 2021Singapore
The Female IdeaFounder
Jan. 2017GlobalA movement that promotes new Creative parameters that aren’t limited to a male set of rules and criteria
OgilvyGlobal Creative Director
Dec. 2014 - Dec. 2018SingaporeStrategic Creative Direction and fresh new ways of engaging an audience by identifying the consumer problems and supervising a team to create and deliver effective campaigns across all channels especially new digital channels.
FREELANCECreative Director, Writer
Sep. 2014 - Nov. 2014
RuddRudd Pte LtdDirector
Jan. 2013Singapore & MalaysiaDeveloping and marketing children's education materials for kids ages 3-8.
Saatchi & Saatchi SingaporeRegional Creative Lead, Copy (Olay)
Mar. 2011 - Aug. 2014SingaporeStrategy and through-the-line campaign planning ATL, BTL, Digital, Social and Activation
JWTAssociate Creative Director, Writer (LUX - Global)
Jan. 2009 - Feb. 2011globalStrategy and through-the-line campaign planning ATL, BTL, Digital and Activation
INSTITUTE OF ADVERTISINGPart time Lecturer (advertising & copywriting)
Jan. 2008 - Dec. 2009Singapore
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