Natalie Coulson - Communications Consultant, Amped Up Marketing & Communications

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Work Background

Amped Up Marketing & Communications Pty LtdMarketing Communications Consultant

Jul. 2020Sydney, New South Wales, AustraliaSupporting Government and businesses of a range of sizes, with strategic content marketing and communications. Services include - Copywriting, copy editing, LinkedIn strategy and management, email marketing, website project management, PR, brand strategy and personal branding. Clients have included – NSW government agencies: Department of Education, Enterprise, Investment and Trade Department of Planning, Industry & Environment and private sector clients: O’Connor Marsden, Cross Check, Smarter Selling, Enviro Trees, Behind the Boots, Onus, Finzen, Digital Surfer, Dental Layby, Media Wise and Proper Digital.

NSW Department of EducationCommunications Manager - Curriculum Secondary Learners, Curriculum and Reform

Jan. 2024 - Jun. 2024Parramatta, New South Wales, AustraliaLeading and managing communications for Curriculum Secondary Learners (CSL) within the Curriculum and Reform directorate at the NSW Department of Education.

NSW Department of EducationCommunications Manager - Strategic Communication, Communication and Engagement

Jul. 2023 - Dec. 2023Parramatta, New South Wales, AustraliaLeading and managing communications for two Department of Education projects: - * NSW Mathematics Strategy - A multi-year program supporting teaching and learning in NSW public schools, helping students develop the mathematical skills and understanding they need to succeed in life. * School Development Day, Term 2, 2024 - A state-wide day to roll out professional learning for the new curriculum across public preschools, primary and secondary schools.

Department of Enterprise, Investment and TradeSenior Advisor Digital Marketing

Nov. 2022 - Jul. 2023Sydney, New South Wales, AustraliaProviding digital marketing support for various stakeholders across the Department of Enterprise, Investment and Trade (DEIT), as part of the wider Strategic Communications team, with a focus on Investment NSW. Contract focus has been project managing the rebuild and launch of the Investment NSW website, providing a better user experience, customer focus and enhanced functionality, to attract and retain international investment into the state, and support NSW businesses to export internationally. I then project managed the Study NSW website rebuild, to support the state government's plan to increase the numbers of international students choosing to study in NSW. My role also includes working with the marketing team on digital strategy, and supporting stakeholders with content publishing, copywriting and copy editing.

NSW Department of Planning and EnvironmentCopywriter and Copy Editor

Aug. 2021 - Oct. 2021Sydney, New South Wales, AustraliaCopy-editing and copywriting for the preparation of Electric Vehicle Charging infrastructure in NSW. Copy-editing the Charging Master Plan review and Charging Guidelines for industry. Creating content for the Partner Marketing Toolkit - website content, LinkedIn posts, video scripts, checklists and case studies. Working closely with the Communications team and other agency teams to gather information and work to deadlines.

Natalie Hillar Communications Founder & Director

Nov. 2016 - Jun. 2020Sydney, AustraliaI help small to medium business owners better reach their target market(s), by creating marketing plans and devising communications strategies designed for business success! I project manage marketing and communications plans from start to finish using marketing tools I provide myself or via affiliated service providers.

AvanadeCommunications Lead (6-month contract)

Jul. 2018 - Dec. 2018Sydney, AustraliaLed communications program to support change, IT and BAU teams with the introduction of CRM system Microsoft Dynamics 365 for Ausgrid.

Sydney TrainsCommunications Manager (12-month contract)

Jun. 2017 - Jul. 2018Sydney, AustraliaProvided content and communications solutions as part of the Sydney Trains Accommodation Program - to facilitate the transition of over 2500 staff to Activity Based Working (ABW) and leading Communications for the Information & Records Group digital transformation project. Responsibilities included: Working closely with Change Managers and Records Managers to create content for the Intranet, change plans, presentations and change material Facilitating change training and tours of ABW locations Presenting and producing a video series about ABW for 12,000 Sydney Trains staff Working with business stakeholders and corporate communications to update Intranet pages, in line with NSW Transport Updating Intranet news feed and corporate social media platform, Yammer and Facebook Workplace with news and updates.

Pacific MagazinesSenior Account Manager - Group Sales (1 year maternity leave contract)

Jul. 2015 - Aug. 2016Sydney, AustraliaCross-platform sales across all Pacific magazines brands, focussing on weeklies (New Idea, Who and That’s Life), fashion (marie claire and InStyle), health (Men’s Health, Women’s Health) and homes (Better Homes and Gardens, Home Beautiful) print, digital and social media, as well as event sponsorships. Manage high-profile agency relationships at IKON, Starcom, Mediavest, The Media Store and Carat. Instrumental in building digital business from the ground up through the Allrecipes.com.au partnership, and launch of Styledbymarieclaire.com.au for key clients such as Mars and Pandora. Involved in bringing new Pacific websites to market.

Cirrus Media AustraliaAccount Manager

Feb. 2015 - Jun. 2015Sydney, AustraliaWorking in Financial Services department, on market leader magazines and affiliated websites Money Management, Financial Planning and Super Review.

Key MediaCommercial Manager (3 month contract)

Nov. 2013 - Feb. 2014Toronto, CanadaWorked with the Wealth Professional team to develop print and digital products to create maximum engagement and profitability. Assisting GM of sales on strategy and execution. Business Development - assisting to establish marketing initiatives and new business plans and strategies.

TranscontinentalNational Account Manager, Investment Executive & Finance et Investissement

Nov. 2007 - Nov. 2013Toronto, CanadaWorked closely with major financial clients such as RBC, TD, Fidelity, Invesco and Northwest Ethical Funds and their affiliated media agencies to develop advertising strategies. Managed client relationships through entertaining and events. Promoted print and online products to grow revenue and meet set budget targets. Business development trips to Vancouver, Calgary and New York to promote our products and meet with existing clients in those markets.

St. Joseph CommunicationsRetail Account Manager, WHERE Toronto

Jan. 2005 - Dec. 2007Toronto, Canada- Exceeded monthly budgets, by growing a retail client base, as part of a close-knit team - Developed marketing initiatives to reach team sales targets and generate revenue for clients - Liaised regularly with online, TV, marketing staff and management to drive projects - Attended concierge and client events regularly

Murdoch MagazinesAccount Manager, Better Homes and Gardens

Apr. 2002 - May. 2004Sydney, Australia- Achieved national budgets, by working to individual targets - Developed strong relationships with media agencies and national clients - Excelled in website business development leadership role, by coordinating team training and meeting regularly with website management staff to initiate new client opportunities - Presented new research and advertising opportunities to agencies and clients regularly - Answered agency and client briefs with winning proposals

Travel Media GroupJournalist

Mar. 2000 - Jul. 2001Sydney, AustraliaWrote travel stores for the Harvey World Travel magazine - distributed throughout Australia and New Zealand. Wrote online stories for Travelpress.net. Attended business and travel industry events regularly. Involved in business development.