Insights by KantarSenior Research Executive
Oct. 2011 - Jul. 2014Buenos AiresSenior Market Research Executive • Management and leadership of market research projects in the quantitative area. Brand Health Analysis and Advertising Impact in various industries (telecommunications, personal care, retail, hydrocarbons, carbonated beverages, alcoholic beverages, electronic commerce, television). • Development, implementation and monitoring of research projects regarding pre and post advertising tests, brand health studies, performance of social networks, return analysis in 360 ° campaigns. • Regional coordination of internal and inter-agency projects. • Analysis of the information collected, interpretation and preparation of reports with conclusions and recommendations aimed at optimizing market strategies. Presentation of results and executive reports to the client. • Personnel handling of a load. Training, monitoring and development.