Marcos Oyarzabal - CPO / Product Advisor / Career Coach, Puulga / Squared Coaching

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Work Background

Squared CoachingFounder

Feb. 2024https://www.squaredcoaching.co.uk/A new and grownd breaking coaching platform. The premise is simple. Every time you get coached up, we coach someone else up too. Your professional growth pays it forward for someone starting out.

Product SchoolFeatured Speaker at Product School

Oct. 2023Product School is a global leader in Product Management training with a community of over one million product professionals. As a featured speaker, I help inspire the next generation of Product Managers to create innovative products and apply best practices that will uplift their career.

Product Consultant

Aug. 2023With over a decade of industry experience in tech (both B2B and B2C), I now offer tailored guidance for start and scale ups. Specialized in Product Development and Go-to-Market Strategy, I focus on customised strategies to unique needs, giving small companies and entrepreneurs that competitive knowledge and foresight to rock the market.

PuulgaFractional CPO

Aug. 2023

WhatsAppProduct Lead - WhatsApp

Jul. 2022 - Aug. 2023Londres, Inglaterra, Reino Unido

MetaProduct Lead - Commerce

Apr. 2020 - Jul. 2022London, England, United KingdomBuilding better products, telling better stories. Currently supporting a team of PMMs that is leading the development of machine learning and optimisation models for Ads to Facebook and Instagram Shops, setting the foundation for the next generation of advertising tools at Meta. Global co-lead of Latin@Meta.

FacebookRegional Product Marketing Manager - Signals & Identity | EMEA

May. 2017 - Apr. 2020London, Reino UnidoProduct Marketing Manager in charge of the go to market efforts for auction, signals and identity products at Facebook in EMEA. I led the product marketing execution and messaging strategy in a team helping advertisers grow in 128 countries. Prior to being dedicated to this field, I led the Business Integrity product marketing division within EMEA, which drove theAdvertiser Readiness program prior and during the General Data Protection Regulation and Facebook’s Elections Integrity Efforts. Redefined Expectations.

FacebookClient Solutions Manager

Aug. 2014 - May. 2017Buenos Aires

Insights by KantarSenior Research Executive

Oct. 2011 - Jul. 2014Buenos AiresSenior Market Research Executive • Management and leadership of market research projects in the quantitative area. Brand Health Analysis and Advertising Impact in various industries (telecommunications, personal care, retail, hydrocarbons, carbonated beverages, alcoholic beverages, electronic commerce, television). • Development, implementation and monitoring of research projects regarding pre and post advertising tests, brand health studies, performance of social networks, return analysis in 360 ° campaigns. • Regional coordination of internal and inter-agency projects. • Analysis of the information collected, interpretation and preparation of reports with conclusions and recommendations aimed at optimizing market strategies. Presentation of results and executive reports to the client. • Personnel handling of a load. Training, monitoring and development.

ICANAAsesor

Aug. 2010 - Oct. 2011Buenos AiresAsesor sector Visas USA

Equipment Cord SRLEncargado de Cobros

Jul. 2008 - Feb. 2010Rio de Janeiro 2128 - Villa Allende - CórdobaEncargado de la cartera de cobros. Optimización de sistemas de cobranzas. Logros: Reducción de la cartera de deudores en un 70%.