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Work Background

Reina Madre Clínicas de la MujerMarketing manager

Oct. 2020Toluca de Lerdo, México, Mexico- Directly responsible of digital marketing strategies: - Lead generation. - SEO. - SEM. - Facebook Ads. - Email marketing. - Social Media. - Video marketing - Lead nurturing. - Workflow planning. - Digital strategy for new branches opening. - Websites manager. - Sales enablement. - Digital materials development for Sales and Contact center teams.

Web Content SpecialistWeb Content Specialist | Inbound marketing

Apr. 2020Mexico City Metropolitan Area- I analyze the Google search demand to establish the SEO strategy. - I plan the structure and access to web content based on the brand's value proposition and the user's information needs. - I develop and adapt the content for the website, regardless of its complexity, to the language and needs of the end user. - I plan the touch points and conversion points, by developing a customer journey.

Cliento MXProject Director | Inbound marketing

May. 2018 - Apr. 2020Ciudad de México- Responsible for more than 10 digital end-to-end marketing projects for B2B and B2C under Inbound marketing methodology using HubSpot. - Planning, implementation and monitoring digital marketing and sales enablement strategies. - Project managers team management, supervision and training. - Establishment, monitoring and timely decision making on KPIs. - Planning, execute and monitor Google Ads, Facebook Ads and LinkedIn Ads. - Nurturing workflows planning. - Lead generation strategies. - Contacts management.

Cliento MXInbound Project Manager

Jan. 2016 - Apr. 2020Ciudad de México- Responsible for 4 digital end-to-end marketing projects for B2B and B2C under Inbound marketing methodology using HubSpot. - Planning, implementation and monitoring digital marketing and sales enablement strategies. - Planning, execute and monitor Google Ads, Facebook Ads and LinkedIn Ads. - Nurturing workflows planning. - Lead generation strategies. - Contacts management.

Screen Media GroupSocial Media Strategist

Jul. 2015 - Dec. 2015Caracas, Venezuela- Work closely with our clients to deliver social media strategy, social content strategy, editorial and creative processes.

Mercadeo A la CartaSocial Media Manager

Jan. 2013 - Aug. 2015Venezuela- Develop initial social media plan and presence for brands. - Build social media calendar, posts, advertising and promotions across social media platforms and blogs. - Engage blogging community and reviews to leverage influencers of target demographic. - Writing original articles for blogs and content curation. - Consultancy for social media and videomarketing.

EmprendoMás®Coordinator of the Audiovisual Division

Jan. 2010 - Dec. 2011Venezuela- Developed visual content and assembled a variety of communication channels, including a variety of video formats, audio formats, images and graphic elements.