Dmitry Mineev

Founder | DTC | CBDO @Force Media | Crunchyroll

LocalizationSFXVFXCPOHead of Growth💸 MarketingVideo streamingCOOProducerDirectorProduct ConsultantFounderAdvisorCMOCEOPartnerships ManagerBusiness Development Manager🎥 Entertainment👍 Sales & BizDev🧑‍💼 C-level Executive✨ Business Owner🔥 Startup Founder

Dmitry Mineev is a seasoned entrepreneur and business development leader, known for his work as the Founder, and CBDO at Force Media and DTC/Market Lead at Crunchyroll. With a deep understanding of the digital media space, Dmitry has been instrumental in the growth and development of these two companies. His expertise lies in driving strategic partnerships, leading cross-functional teams, and implementing innovative growth strategies. Dmitry's dynamic leadership and strategic vision have been key to building successful digital media enterprises that reach global audiences. His insightful knowledge and entrepreneurial spirit continue to drive his successes in the rapidly evolving digital media industry.

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Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Network Power<100 people

Roles

🔥41%

Startup Founder

💸29%

Marketing

✨29%

Business Owner

Geos

🇷🇺70%

Russia

🇫🇷11%

France

🇮🇱5%

Israel

Work Background

CrunchyrollMarket Lead Eastern Europe & Baltics

Mar. 2021 - Nov. 2023Serbia- Assembled and led a high-performing team of 150 professionals, spanning translators, editors, QC, marketing, SMM, moderators, and designers - Manage the Crunchyroll operations in Eastern Europe by coordinating events, PR, subscriber acquisition, engagement, and content workstreams. - Led P&L responsibility, forecasting, and user funnel strategies, resulting in a 15% increase in revenues Y2Y - Developed business development strategies, negotiating partnerships with gaming publishers, merchandising stores, aggregators, and others, closing licensing deals with broadcasters and telecom companies - Managed end-to-end content localization (translation, subtitling, VO, and Dubbing), achieving a 25% increase in user satisfaction on the web and apps through optimized voice-over and dubbing experiences - Spearheaded the development of a comprehensive strategy for launching local events, resulting in brand visibility growth from scratch, a 32% gain in community engagement, and a 12% boost in customer retention - Successfully reported to HQ in the US, providing comprehensive updates on regional operations, achievements, and growth metrics

Force MediaChief Jedi Officer

May. 2018Serbia- Founded and launched Media Dubbing Studio, providing multi-language localization services and securing partnerships with top-tier clients in TV, SVOD, Gaming, and more - Managing a high-performing team of 10 internal specialists and 25 externals - Expanded services, including SFX, VFX, CGI, 2D/3D Animation, Games Localization, EBU STL subtitling, Music Creation, and specific services for gamedev - Engaged TV broadcasters, local distributors, SVOD services, game publishers, manga and book publishers, ads agencies, and advertisers, ensuring diverse revenue streams

CrunchyrollMarket Lead CIS & Baltics

Jan. 2017 - Nov. 2023Orchestrated the launch of Crunchyroll in CIS and Eastern Europe, executed soft- and full-launch strategies, driving successful market entry in the course of 6 months and high rates of user engagement.

CINEMOODConsultant / Advisor

Mar. 2016 - Sep. 2016- Formulated and implemented a comprehensive content policy and acquisition strategy, driving successful integration of kids' content (0-9 y.o.) across pre-loaded content, online store, and Smart Covers - Achieved a 10% increase in user engagement and revenue by strategically curating and implementing a targeted kids' content strategy, ensuring alignment with market trends and preferences - Achieved growth in crowdfunding engagement

Nemo TVChief Content & Business Development Officer | Co-Founder

Jan. 2012 - Oct. 2016Moscow, Russian Federation- Orchestrated revenue-driven strategies and business processes for 4 departments (42 members), overseeing content policy, programming, product design, UI/UX research, and editorial functions - Launched CIS's first independent OTT TV service, garnering 1,500,000+ registered users and 250,000 MAU - Executed a successful go-to-market strategy, expanding business operations into 12 additional CIS countries, resulting in increased market share, brand visibility, and revenue growth - Oversaw cross-platform product launches, resulting in a 10% increase in user engagement - Implemented Agile product development methodology, enhancing efficiency and innovation - Integrated data-driven real-time analytics, optimizing decision-making processes - Spearheaded the development of an all-in-one subscription-based proposition for Games and Music content, increasing customer retention by 12% - Led a collaborative venture with Amediateka, the local HBO representative, as the official and exclusive technology partner; spearheaded the development of the entire Smart TV ecosystem

Zoomby.ruChief Content Officer & BizDev Director

Feb. 2011 - Aug. 2012Moscow, Russian Federation- Spearheaded international (CIS, Eastern Europe) and local negotiations at the executive level, driving dynamic content strategy - Pioneered business development, resulting in a 7% increase in revenue within the first 6 months - Cultivated strategic relationships with media and entertainment executives, expanding the network - Innovated and created new programming initiatives, contributing to growth in the overall content portfolio

Multiple CompaniesMedia Consulting

Dec. 2008 - Aug. 2012