Larysa Hale - Managing Director, Expert Circle

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Network Power<100 people

Roles

🧑‍💼100%

C-level Executive

👍100%

Sales & BizDev

🔥66%

Startup Founder

Geos

🇦🇹33%

Austria

🇷🇺33%

Russia

🇺🇸33%

United States

Work Background

PM ForumHead of Marketing

Jan. 2022London, England, United Kingdom

Managing Partners' ForumHead of Marketing

Jan. 2022London, England, United Kingdom

VacancysoftMarketing Director

Jan. 2021London, England, United Kingdom

Hale Engineering & Consultancy Services LtdHead of Operations

Jan. 2021London Area, United Kingdom

Expert CircleManaging Director, Founder

Jan. 2021London, England, United KingdomExpert Circle is meant for business owners, start-ups, entrepreneurs, senior managers responsible for sales, marketing, and business administation. The platform is meant for busy professionals who follow the ever-changing trends by searching the internet. The idea is to provide them a ready to use tips/checklists/advice/best practices from the experts. So experts are recognised and the professionals get the best value. There is plenty of content in the internet, the way we are going to stand out is the Quality of the content. If you think that you have some wisdom to share: tips/advice/checklist which could help other professionals with their day/work/business – please share!

Conflux Media, IncChief Operating Officer

Jan. 2020 - Feb. 2021London, England, United KingdomCombining strategy, execution and management, I provide core leadership for the entire business, optimising it for growth and scale, building Conflux Media into a global market leading company. With a fast pace, entrepreneurialism, ambition and resilience, passion for, and belief in the business. As a leader and enabler I relish the opportunity to create a truly world-class media company. I own the Conflux Media's roadmap and work closely with the CEO and the team to ensure we are focusing on the highest value activities and opportunities to create competitive advantage, and that our proposition and brand are positioned appropriately. I build the operational capabilities to deliver against the Conflux Media's long-term growth plans and ensure Conflux Media hits its operating and financial KPIs. I oversee the my teams and bring leadership to the whole organisation.

VacancysoftGroup Managing Director

Jan. 2019 - Jul. 2020London, United KingdomVacancysoft is the UK's leading provider of labour market data and analytics. We provide high-grade lead generation, client intelligence and market analysis solutions for Britain's top recruitment industry firms and others. Leadership Inspire & motivate the team, focusing on encouraging teamwork & commitment, to work collaboratively to reach an end goal Implement structure, processes, and standards to work with their team to build the vision and see beyond the task at hand by providing them with training and mentorship Continuously working toward making a shift from transactional interactions to transformational in a team and in a firm Creating teams of people whose strengths and weaknesses balance each other to have a peak performance, usually exceeding the end goal. Give the team direction and trust everyone can handle the task at hand without micromanaging Business Overseeing Marketing, HR, Accounting and Finance, Commercial Ops in the UK, Poland, and Ukraine Valuation from £2m to £4m in less than a year. Currently, the business is also having offers to sell. Leading the VC investment negotiations for the first round of funding. 360 investment round preparation Financial Management and reporting, re-financing and optimising the financial performance of the business. Established the second back office in Ukraine: statutory, HR, operations and training. Team of 12-25 people. Product sales funnel automation Expanding product capabilities from the recruitment industry only to selling into investment banking and CROs. Management Streamlining business management and communications through the deployment of sets of software's and processes optimisations/integrations (Zoho One, CRM, Xero Accounting, etc) Online Knowledge and Learning platform for internal use - the platform where all training, documentation are accumulated. This improves onboarding and handover time. Increases productivity when acquiring new and tangible skills

Trivium OneManaging Director

May. 2018 - Sep. 2019London, United KingdomWith TRIVIUM ONE you are getting the best practices from leading gurus at a fraction of the cost it would be to employ them directly. A leading expert could be charging in excess of £1000 per day for their time, to show you what you would need to do. With TRIVIUM ONE you are able to tap into their combined expertise, in one place. For example, do you need your social media to start generating Leads? TRIVIUM ONE will show you what to do, to make it happen. Want to start configuring tripwires into your website so you can convert people coming to you online into genuine leads? TRIVIUM ONE can help with this too. In fact, there are hundreds of modules, all case study led, designed to help you with whatever is your top priority. This for a fraction of the cost of employing an expert with eye-watering day rat

Larysa.DigitalManaging Director

May. 2017 - Dec. 2019London, United KingdomLarysa.Digital uses bespoke content and marketing strategies to position your firm as a thought leader and expert in your niche.

VacancysoftDirector of Marketing & Innovation

Mar. 2016 - Dec. 2018London, United KingdomMarketing Thought Leadership | SEO| Website/Wordpress Management | Google Analytics |Social Media | Content Management | Marketing Automation | Affiliate Marketing | Partnership | Events | GDPR | Email Marketing |SEM |UI/UX| Client Journey | Designed and implement marketing strategies based on a close understanding of market trends. Built a dedicated team of 6; Negotiated and administered the marketing-operations budget. Affiliated with APSCo and market leaders in Recruitment to co-produce Industry Reports – an in-depth market analysis using vacancy data. Newsletter with over 10k subscribers (20% open rates, 15% ads conversion) Re-launched company website that improved Google ranking by 300m Social Media Strategy: grew Twitter to 5k+ followers, LI group with 1k+ members all generated free traffic to the website. Gathered data from site, emails & customers and compile in CRM database for analysis. Developed GDPR compliant and effective email marketing program Sponsored and participated in industry trade shows, conferences, and other events. Innovation / New Product Development Data Analysis | User Journey | Business Intelligence | Market Intelligence | Product Development | Testing |SQL | Parsing | Vacancy Analytics - data visualisation environment designed to help quickly and easily identify emerging hotspots across Europe by country, role, and company. Improved UI/UX of our core product Job Search – a searchable database with every job published available online Tailored projects generating additional revenue streams. Managing IT and product management. Team of 75 - Data enhancing on the existing database, Python and SQL. Database of 1000000 records.. Team of 75. Application for automated data processing using Machine Learning. Team of 25. 500% increase in data processing capabilities. For 1000 to 100000 rows daily. Python, beautiful soup, SQL, Content Downloader, and other parsing technologies.

VacancysoftOperations Director

Nov. 2011 - Mar. 2016Warsaw Area, PolandA-Z Product Delivery Hired and trained a full-time team from scratch Developed an advanced Knowledge Management platform (Training and Learning) Processes management: best practices for time and repetitive tasks management Tech specifications: incorporating Machine Learning into daily processes and tasks Marketing: branding, website, digital presence, NPD HR Marketing: internal comms, gadgets and branding for employees, careers site development

KempsterGroup Leader - UEFA Euro 2012 - Sponsorship and Hospitalily

May. 2011 - Jul. 2012Warsaw, Masovian District, PolandManaged a team of 5-8 people helping them to provide an exceptional guest experience through the provision of high-quality hospitality and guest services for international groups of visitors during matched in Warsaw and Finals in Kiev. Cooperated with Castrol EDGE Management Team Members Worked in conjunction with the Concierge Team

The Embassy of Ukraine in PolandCommunications Specialist

May. 2011 - Oct. 2011Warsaw, Masovian District, PolandCreated or improved outreach content related to the Embassy`s ongoing research and impact projects. Engaged a wide audience of stakeholders including staff, diplomats, councils and visitors by developing and designing online and print collateral materials. Helped to create sophisticated ways to engage with a wide audience and build effective relationships with stakeholders that are consistent with the purpose and principles. Managed an editorial calendar, created and managed an outreach mailing list and updated and developed the website and other relevant multimedia platforms. Supported the Embassy`s partnership development, procurement and operations, as well as the delivery and impact of events. Prepared stakeholder briefs, research the latest outreach trends, share intelligence with other departments.

Casa SiciliaPR Manager

Sep. 2010 - Mar. 2011I was responsible for the delivery of the marcomms strategy focused on delivering against commercial objectives - revenue, domestic awareness Overall responsibility for campaign management, delivery and hitting coverage targets across the restaurants Oversaw the delivery of day-to-day PR activity and the project management of large PR activations Worked with journalists to develop and execute exciting trend stories and ways to elevate the brand messaging with creative and engaging campaigns. Liaised and built relationships with relevant and key journalists, bloggers and influencers with a focus on lifestyle, food, drink and travel. Site liaison and management across multiple channels Management of PR events and campaigns. Press release, copywriting, and ghost writing. Sell-in and coverage securing ability across online, short lead, print, newspapers, magazines and local media Build relationships within the industry Represented Casa Sicilia at all external events and networking opportunities.

Ukrainian Economic Center in the Republic of PolandPR and Marketing Specialist

Sep. 2009 - Sep. 2010I am responsible for conducting corporate Marketing, PR and Communications; Development and execution of marketing plans for the company promotion, responsible for providing all means of communications, networking solutions that transform how people connect, communicate, and collaborate (Web 2.0); expertise - Internet research and tendencies analysis; Writing articles; Event preparation and organization; web page actualization (CMS); company magazine editor;

BBEU PolskaPR and Communications Specialist

Jan. 2009 - Sep. 2009Development and execution of marketing plans for the company promotion; Creating and executing company's strategy on the Polish and International Market; Conducting corporate Marketing, PR and Communications; expertise - Internet research and tendencies analysis; Writing articles; Events preparation and organization; Contacts with media and press; Representation of the company on business and social events.

PR and Communications dep., the Willy Brandt Centre of German and European Studies, Wroclaw Poland:Project Manager Assistant

Jan. 2008 - Jun. 2008- assistance with secretarial work and the arrangement of the Internet websites of Jungle Book and of Erasmus Mundus Global Studies Programme, ( http://www.junglebook.uni.wroc.pl/ ) translation tasks, literature research in the internet and in the library

“HID-magazine”Journalist

Oct. 2005 - Jun. 2008- articles writer, young journalists adviser.

Orto-Line LtdManager of the international correspondence and communications with overseas partners

Feb. 2005 - Aug. 2005- communication with foreign partners, mail and email translation and coordination.

CIS-EMO the International Organization for Observing the ElectionsInternational observer of the elections in Moldova

Feb. 2005 - Mar. 2005Observing Elections in Moldova.

the Ivan Franko National University of LvivA class assistant and translator in course of Sociology of Mass Media, Sociology of Management, and

Sep. 2003 - Jun. 2004- written and oral translation of academic texts of lections; organization of presentations, seminars and work-shops, internet researches, coordination of communication between students and lecturer.

Sociological Research ProjectsSociological Research Projects Participant

Jan. 2003 - Jun. 2007- computer data processing (SPSS-software); - transcribed and conducted content-analysis - Interviewer