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Work Background
Electromagnetic MarketingMarketing Strategist
Mar. 2022 - Apr. 2023Birmingham, Alabama, United States• Lead marketing strategy for a portfolio of 10+ retainer clients and multiple project clients in various industries, such as industrial manufacturing, healthcare, faith-based nonprofits, and architectural design.
• Created comprehensive content strategies in digital marketing to help build brand awareness and lead generation in alignment with the client’s sales and marketing goals.
• Oversaw a team of content creators to ensure production of high-quality deliverables in a deadline-driven environment.
• Analyzed monthly marketing data and presented analytics reports and recommendations to boost campaign effectiveness.
• Produced photo and video shoots in collaboration with the media team. • Spearheaded the creation and implementation of client satisfaction surveys in an effort to nurture and strengthen client relationships company-wide.
• Reviewed and edited various types of content including blogs, social media, email marketing campaigns, websites, SEO, and other forms of media.
• Actively participated in educational online courses to remain up-to-date on current marketing trends.
Electromagnetic MarketingAccount Manager
Oct. 2020 - Mar. 2022Birmingham, Alabama, United States• Managed 15+ client accounts (Retainer and Project Clients).
• Fostered client satisfaction and retention through consistent communication and relationship-building efforts.
• Planned and directed networking events hosted by Electromagnetic for the greater Birmingham area.
• Created a customized Asana project management system to improve team efficiency and accountability that was implemented company-wide.
• Organized team-building events and celebrations to foster camaraderie and team morale. • Assisted in interviewing candidates and created a streamlined system for onboarding new employees.
• Reviewed contracts and scopes of work for consistency, error identification, and correction.
• Communicated project progress to internal and external stakeholders and enforced project timelines.
Lifeline Children's ServicesCampaigns & Donor Relations Manager
Mar. 2020 - Jul. 2020Birmingham, Alabama, United States• Developed strategy for giving days, year-end campaign and other fundraising initiatives based on goals provided by Lifeline leadership.
• Created volunteer management system for all relevant locations around the U.S. to boost and widen donor involvement.
• Implemented donor appreciation initiatives, such as mid-year newsletters, year-end gifts, thank-a-thons, and formation of annual giving society.
Lifeline Children's ServicesDevelopment Manager
May. 2018 - Mar. 2020Birmingham, Alabama Area• Managed all merchandise, including development of online store and new invoicing system, design of new offerings, maintenance of inventory levels, forming new vendor relationships, and creation of marketing strategies to boost revenue.
• Built business partnerships through event sponsorships, campaign advocacy, and collaboration to create new resources for target audiences.
• Supervised event staff and oversaw planning of all local and national events to include 5k runs, fundraising banquets, golf tournaments, conferences and VIP donor weekends.
• Created content for and copyedited organize-wide marketing materials, to include annual reports, partnership proposals, website content, video script writing, newsletters, and donor portfolios.
• Generated annual tax-deductible acknowledgement letters for all financial partners.
• Manage all development interns each semester to provide a well-rounded experience in a marketing and fundraising non-profit environment, in accordance with any university requirements. • Implemented new event platform, One Cause, to increase efficiency in event promotion, donation capabilities, and guest communication.
Lifeline Children's ServicesDevelopment Assistant
May. 2018 - Dec. 2018Birmingham, Alabama, United States• Maintained, updated, and created reports through Salesforce database system for all donors and fundraising campaigns.
• Composed donor acknowledgement letters and conducted mass mailings for events and donor relations. • Acted as liaison between development department, state offices, and all other departments.
• Supported Development Director with tasks, such as scheduling, maintaining department finances, managing team deadlines, and gathering materials for large conferences and donor meetings.
Vittles & VinesSmall Business Owner
Aug. 2015 - May. 2018Houston, TX• Created, prepared, and packaged freshly made meals each week for clients in the Northeast Houston area.
• Developed and published new menus each week, which included entrées, breads, soups, and dessert selections.
• Catered large events for multiple clients, to include churches, schools and private businesses.
• Implemented a multi-media marketing strategy in order to develop a sustainable client base of both individuals and small-to-medium size organizations.
• Designed specialized menus for clients with various dietary restrictions and needs.
Spirit IT, A Member of the ABB GroupOperations Specialist
Jan. 2013 - Aug. 2016Houston, TX• Coordinated all aspects of client purchasing for U.S.-based customers, integrators and business partners – from insuring accuracy in quotes to timely purchasing and product delivery.
• Managed all U.S. hardware product inventories through the continual oversight of product & service delivery timeframes and the maintenance of necessary inventory levels.
• Processed all hardware product repairs and replacements within the U.S. territory.
• Ensured compliance with all health, safety, and integrity procedures for the Kingwood office.
• Assisted leadership in the development of U.S.-related marketing materials.
• Traveled to the Eindhoven, Netherlands multiple times to host client events and attend corporate training sessions.
• Coordinated all customer training and sales events in the United States.
• Assisted Finance department with Accounts Payable / Receivables for U.S. territory.
• Supported the Kingwood office through the management of all office supplies and vendor services.
• Coordinated and managed all aspects of the interview process for U.S. candidates and applicants.
• Managed the travel needs and accommodations for all U.S. employees.
EthiHOPEiaCountry Director, Ethiopia
Jan. 2012 - Jan. 2016Addis Ababa, EthiopiaProvided educational and job opportunities for orphans and widows in Ethiopia. Coordinated fundraising efforts to build water wells and supply vocational training sponsorships. • Established a non-profit organization for the purpose of providing educational and career opportunities for orphans in Addis Ababa, Awassa, and Yirgalem, Ethiopia who had aged-out of the government-supported care system.
• Initiated and established relationships with the local government in Yirgalem and NGOs in the Sidama Zone for the purpose of identifying, developing, and sustaining community sites for water wells in the southern region of Ethiopia. • Developed partnerships with members of various churches in the Houston area in order to provide financial support for individual orphans in Ethiopia seeking to pursue either a university or trade-related education upon leaving the government-supported system.
• Hosted and coordinated the efforts of multiple short-term mission teams from the Houston area between 2011 and 2015.
• Successfully engaged outside donors for financial support, to include the Rotary Club of Eindhoven, Netherlands.
• Managed financials and budget for organization.
Gladney Center for AdoptionIn-Country Volunteer, Addis Ababa, Ethiopia
Sep. 2010 - May. 2012Addis Ababa, Ethiopia• Implemented a preschool program for 40 orphans in the foster care system in Addis Ababa, Ethiopia.
• Assessed child development & personality profiles for as many as 15 children at a time.
• Developed and submitted reports and required documentation for children who had been identified for international adoption and were awaiting the formal placement with their parents.
• Assisted in the coordination and hosting of adoptive parent visits to Ethiopia.
AmerisourceBergenScheduling Coordinator
Jan. 2009 - Jul. 2010Houston, Texas, United States• Recruited applicants in emerging markets for temporary and permanent positions available at client locations throughout the central United States.
• Scheduled temporary employees for clients’ immediate and long-term employment needs.
• Secured new client contracts through extensive marketing efforts.
• Maintained personnel files for all employees in the Central United States.
• Conducted cold calls for recruiting and marketing.
• Managed all front desk and office management responsibilities.
Robert Half InternationalOffice Manager
Jul. 2008 - Aug. 2008The Woodlands, Texas, United States• Managed the application process for 20-30 on-site job applicants per day for temporary positions in various industries throughout the Greater Houston area.
• Performed administrative tasks required to manage an office of 25 employees.
• Created detailed HR reports of all applicants for leadership assessment.
• Assisted in recruiting events and planning.
Meador Staffing ServicesHR/Marketing Intern
May. 2007 - Aug. 2007Mystery & competitive shopping of 15 different companies. Recruited potential job candidates and assisted in processing applicants. Provided customer service to candidates & client companies. Provided correspondence on behalf of Meador. Performed various marketing tasks and strategic ideas to potential client companies.
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