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United States
Work Background
Volt Active DataMarketing Director, Americas
Dec. 2020 - Oct. 2024Created and executed thought-leadership campaigns across multiple channels (webinars, social media, paid ads, email, SEO), along with in-person events, to drive brand awareness and high-quality demand generation. Drove year-over-year growth in MQLs, discovery meetings, and marketing-sourced new business opportunities. Hired, managed, and mentored digital marketing and business development team members. Implemented a new lead management process – including re-engineering Salesforce tracking – for monitoring campaign and sales engagement performance.
C4 MarketingPrincipal Marketing & Content Development Consultant
Jan. 2018 - Nov. 2020Greater Boston AreaProvide product marketing strategy and content creation expertise for small businesses and start-ups, including ISA-Ecash, Allego, and Squadle. Accomplishments achieved at ISA-Ecash include: • Go-to-Market / Product Launch Strategy: Contracted to improve ISA’s go-to-market strategy, with an emphasis on updating and enhancing messaging and partner engagement.
• Product Marketing: Developed messaging, positioning, and marketing content to raise brand awareness and lead generation for a new product release (ATM software/managed services).
• Messaging & Brand Strategy: Led website strategy including a redesign to showcase and drive revenue for ISA’s new line of software products.
• Customer Segmentation: Built a framework for optimizing and leveraging a segmented customer database, including the creation of ongoing personalized communications.
89 DegreesDirector of Marketing
Jan. 2016 - Dec. 2018Burlington, MAManaged marketing operations for $20M marketing services provider (customer loyalty & marketing analytics), with clients including Jeep, IKEA and Hyundai. • Marketing Strategy & Leadership: Partnered with senior leadership to develop and execute marketing strategy and cross- channel, integrated campaigns.
• Lead Generation: Generated year over year growth in qualified leads, leading to a double digit increase in pipeline. Delivered marketing-sourced new business opportunities, including $1.5M in new loyalty program revenue with Daimler Trucks North America.
• Content & Product / Services Marketing: Completely revised website and outbound communications, introduced personalized content strategies, optimized email marketing and led content creation and messaging. Led pivot from product marketing to services marketing.
NanigansDirector of Demand Generation
Jan. 2015 - Dec. 2015Boston, MALed product / content marketing strategies for demand generation for SaaS advertising platform. • Content Marketing: Developed outbound email campaigns leveraging new and existing content (case studies, Facebook benchmark reports) resulting in expanded awareness, increased demos, and new sales opportunities
• Lead Gen / CRM: Built an inbound lead management system. Optimized Salesforce to give superior insight into campaign performance. Launched Leadspace to build intelligent target market plans.
AttivioMarketing Programs Manager
Jan. 2012 - Dec. 2014Newton, MALed solution-specific product marketing campaigns for an intelligence / data engine that powered custom applications. Specifically led marketing for the financial services, media and sports verticals. • Lead Generation: Created a full lead generation program from scratch for chosen verticals that contributed to a $17 Million sales pipeline.
• Vertical Marketing: Built vertical-specific marketing campaigns including webinars, events, lead nurture programs, targeted content, digital marketing, data sheets, ebooks and sales support. Led the identification of personas and opportunities for personalization.
• Field Marketing: Supported sales reps and outbound campaigns with targeted product messaging focused on demand generation and effective sales presentations.
Cengage LearningMarketing Manager, Sciences
Jan. 2010 - Dec. 2012Boston, MAManaged product marketing for a digital product suite, creating marketing strategies and supporting those with compelling, content-rich campaigns, leveraging both traditional and digital/ social media channels for revenue growth. Achieved $19.5M goal (100% of target). • Product Messaging & Content Creation: Completely re-launched product positioning. Messaging included product information, email marketing, video series (explainer/teaser videos), and webinars.
• Go-to-Market Strategy: Inherited an underperforming offering that needed to quickly turn around in a highly competitive market. Rebuilt and launched successful go-to-market strategy (target $1M).
• Sales Enablement/ Sales Training: Built a full spectrum of product collateral for use in the sales cycle, including solution demos, webinars, videos, sales training, and custom presentation decks.
Pearson EducationMarketing Manager, Custom Database
Jan. 2005 - Apr. 2010Boston, MA
Pearson EducationNational Sales Director, Engineering & Computer Science
Jan. 2005 - Dec. 2007Boston, MA
High Rock Data Inc.Founder, President
Jan. 2003 - Dec. 2005Norwood, MA● Independently founded and operated successful Oracle Value Added Reseller
● Developed strategic partnership with Fortune 1000 IT Company for resale of products and services
OracleNAS Channel Manager
Sep. 2000 - Jan. 2003● Collaborated with Value Added Distributors to develop technology resellers in the Northeast
● Initiated and delivered successful lead generation campaigns, product and sales training and joint end user presentations for channel partners
● Ensured communication and collaboration between partner representatives and direct sales force
● Exceeded $16M license quota (105% YTD in FY01)
OracleInternet Sales Division - Inside Sales Representative
Sep. 1998 - Aug. 2000● Recognized as #1 sales representative for Great Lakes region
● Mentored new sales reps on Oracle and Internet Sales Division business practices
● Exceeded $1.7M license and support quota (106% YTD in FY00)
Data General CorporationSales Representative
Jan. 1996 - Dec. 1998Westborough, Massachusetts, United StatesIncreased new business revenue from DG’s line of UNIX products and services. Maintained installed accounts in the central U.S. districts. Highlights: Generated $3.05M from new business and installed initiatives during FY97; Worked 20+ new business opportunities across multiple industries; Consistently hit CLUB-300 (measured weekly cold call activity).
CIC Systems, Inc.Inside Sales Representative
Jan. 1994 - Dec. 1996Westwood, MAActed as team leader for government, educational, and medical inside sales representatives for Ohio and New York districts. Worked with outside sales representatives to close installed and new business opportunities. Worked an average of 40 accounts per month, booking approximately $25K in hardware and support revenue per week.
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