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Work Background
98point6 Technologies Inc.Principal Designer
Sep. 2021 - Jun. 2024Seattle, Washington, United StatesDrive transformative design and marketing initiatives for a client portfolio while acting as the in-house designer for a singular product. Pioneer a successful rebranding campaign to redefine the organization's identity. Execute dynamic web and graphic design solutions to elevate brand aesthetics. Innovate streamlined communication by creating and coding customizable email templates.
Design and implement cutting-edge email templates to optimize communication channels.
- Engineered 67 highly adaptable marketing documents to raise brand versatility and reach.
- Revitalized branding guidelines, website, presentations, and marketing materials for an impactful market presence.
- Orchestrated seamless website updates and ensured optimal functionality and relevance.
- Formulated and enacted strategic marketing approaches while steering brand development.
- Spearheaded in-house website presence by showcasing expertise in crafting precise HTML code.
- Integrated team member specifications while surpassing expectations and resolving inquiries with finesse.
Dexterous CreativeCreative Director
Jan. 2019Dallas-Fort Worth MetroplexStay abreast of industry trends and emerging technologies and integrate innovative design approaches to keep projects at the forefront of visual communication. Demonstrate expertise in managing tight deadlines, budgets, and project timelines.
- Led design/marketing initiatives for a diverse client base and delivered standout web and graphic design services.
- Formulated/enacted high-impact marketing strategies to drive dynamic brand development for transformative results.- Led design/marketing initiatives for a diverse client base and delivered standout web and graphic design services.
- Formulated/enacted high-impact marketing strategies to drive dynamic brand development for transformative results.
Cadasta FoundationArt Director
Oct. 2015 - Oct. 2019Washington, District of Columbia, United StatesCommanded and efficiently handled contractors and fostered a collaborative environment that fueled project success. Executed the design component of the campaign to yield tangible results and amplify its overall impact. Produced top-notch print materials, including business cards and brochures while managing the design and implementation of large-format signage for conferences. Directed a major animated promotional video with accompanying voiceover to raise brand visibility and storytelling effectiveness. Conceptualized and developed compelling social media content while guaranteeing a cohesive brand identity across diverse platforms. Initiated the conceptualization of two influential land rights campaigns and offered vital support in design and marketing endeavors.
- Led the transformation of the organizational WordPress website and achieved 20% year-over-year growth.
- Orchestrated the flawless execution of graphic design projects, promotional campaigns, and impactful videos and left an indelible mark from concept to completion.
- Collaborated with the Communications Director to birth the impactful "Her Land Her Story" campaign while contributing to a substantial increase in engagement and awareness.
- Played a pivotal role in the planning and seamless execution of the Cadasta 2.0 launch while actively managing offsite events for optimal brand positioning and impact.
- Teamed up with the Communications Director to ideate and execute high-impact marketing campaigns while increasing awareness for Cadasta Foundation and the broader land rights landscape.
- Crafted and steered the strategic development of the Cadasta brand while positioning it as a trailblazer in the competitive Land Rights Nonprofit sector.
- Engineered an interactive questionnaire, a powerful tool that elevated engagement in the promotion of Land Rights.
Allrecipes.comDesigner
Nov. 2011 - Oct. 2015Oversaw ad product design and strategy while aligning visual elements with brand objectives for a resonant and memorable audience connection. Infused creativity into social media marketing and designed captivating graphics to spotlight specific recipes and drive significant user interaction. Crafted dynamic webpages showcasing diverse recipes during various holiday seasons, enriched content variety, and boosted user engagement. Supported video creation efforts and updated multimedia content to captivate audiences and effectively convey brand messages.
- Translated concepts into visually compelling designs while revolutionizing newsletters, promotional materials, and sales collateral for heightened communication impact.
- Distinguished presentation specialist and crafted impactful visuals for the CEO and VP of Marketing to represent Allrecipes and Meredith Corporation with unparalleled sophistication.
- Pioneered the design and development of the highly successful Allrecipes Food Frenzy Campaign while contributing to a substantial fundraiser for low-income families.
- Applied expert presentation design skills to enhance the visual storytelling of marketing initiatives and campaigns, leaving a lasting impression.
- Created a standout interstitial banner, becoming one of the website's most successful features.
- Executed strategic graphic design across marketing presentations, recipe videos, and corporate websites to improve brand representation and foster increased user engagement.
- Led the charge in ad product development and seamlessly blended design and strategy to establish compelling campaigns that deeply resonated with target audiences. * Corporate projects including Pillsbury, Kraft, Campbell’s, Better Homes and Gardens,
Allrecipes.comeBook Developer (Contractor)
Nov. 2010 - Nov. 2011Greater Seattle AreaDeveloped and designed 15 diverse eBooks for major platforms.
- Orchestrated a team of five for eBook creation, notably achieving best-seller status with the "Food Wishes" eBook.
- Ensured functional testing, crafted cover art, and maintained quality assurance using a toolset featuring Dreamweaver, Text Edit, Illustrator, Photoshop, Premier, and devices like Kobo and Kindle.
American AirlinesWeb Designer (Contractor)
Mar. 2008 - Jun. 2009Dallas/Fort Worth AreaProjects included:
- American Airlines Vacations website marketing pages and microsites - Designed project logos Corporate accounts included: - Walt Disney World
- Sandals - Marriott
- Starwood
Options Industry CouncilWeb Designer (Contractor)
Jan. 2006 - Dec. 2007Dallas/Fort Worth AreaHelped in the design of an online stock options educational program. - Web design and layout - icon design
- web production
Art SquadDesigner (Contractor)
May. 2004 - Nov. 2010Dallas/Fort Worth AreaGained valuable experience by working at a variety of diverse companies and in various departments. Was also the in-house marketing designer for Art Squad and their parent company Freeman Leonard. Projects included but not limited to:
- Brochures
- Websites
- Email design and development
- Logos
- Signage
Beauty Control CosmeticsDesigner/ Production Artist
Jan. 2004 - Dec. 2006Dallas/Fort Worth AreaBrochure Layout and Design
Magazine Layout
Packaging Design
E-Cards
Newsletters
Print Advertising
Signage
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