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Work Background
Digiteca - Agência de MarketingBusiness Consultant
Feb. 2023Amsterdam, North Holland, Netherlands- Developed comprehensive marketing strategies incorporating SEO and CRO techniques to drive business growth and enhance the customer experience;
- Optimized sales channels and processes, increasing efficiency and profitability;
- Conducted detailed KPI analysis to inform strategic decision-making;
- Produced content writing to support marketing initiatives; - Managed client relationships, ensuring satisfaction and fostering long-term collaboration.
Cogent CommunicationsGlobal Account Manager
Jan. 2022 - Jan. 2023Amsterdam, North Holland, Netherlands- Expanded and managed customer portfolios across four continents, providing tailored business solutions;
- Negotiated contracts and facilitated up-selling and cross-selling opportunities, maximizing profits;
- Acted as a liaison between clients and internal teams, ensuring seamless communication and service delivery.
Van Caem Klerks GroupGlobal Account Manager
Sep. 2020 - Oct. 2021Amsterdam Area- Managed global supplier and client portfolios, ensuring optimal stock levels and customer satisfaction;
- Enhanced operational efficiency through customized CRM implementation and training;
- Negotiated contracts and managed stakeholder relationships to ensure business success.
FareHarbor | Booking HoldingsAccount Executive
Nov. 2018 - Sep. 2020Amsterdam Area, Netherlands- Led partner acquisitions, improving their user experience and backend processes;
- Facilitated onboarding processes, ensuring smooth integration with internal systems;
- Provided strategic recommendations to optimize client operations and increase customer satisfaction.
Autocunha Car Rental - Travelling With YouSales and Marketing Manager
Nov. 2016 - Oct. 2018Azores, Portugal- Led a team to increase online visibility and automate booking processes;
- Established strategic partnerships to expand market reach and enhance service offerings;
- Implemented revenue management tools to optimize pricing and availability.
1SDKBusiness Development Executive B2B
Feb. 2015 - Jun. 2015Berlin Area, Germany1SDK Inc. is a SaaS-based platform that provides Advanced Mobile Attribution Analytics & User Engagement capabilities to Mobile App developers. - Identified and developed new business opportunities in the LATAM region, targeting e-commerce and gaming companies, resulting in the conversion of qualified leads;
- Monitored and optimized customers' mobile app marketing campaigns, providing insights and strategies to enhance performance and ROI;
- Managed and maintained CRM data (Pipedrive) to track daily activities and sales funnel progress, ensuring accurate and up-to-date records.
Varela UsadosFounder / Sales Manager
Nov. 2009 - Feb. 2013Azores, PortugalIn collaboration with the official dealership networks of Audi, VW, Skoda, Volvo, and Jaguar Land Rover, I launched Varela Usados, a brand dedicated to trading in and leasing vehicles from these esteemed brands. Business Development: Established the business from scratch, including concept development, operational setup, and sales strategy formulation. Successfully pitched the idea to the CEO and board of directors. Market Strategy: Designed and executed a comprehensive go-to-market strategy that enhanced brand visibility, established operational facilities, and led promotional campaigns to drive product awareness. Team Leadership: Recruited, trained, and managed a team of 5 professionals across sales, administration, and operations to support and sustain brand growth. Strategic Partnerships: Built and nurtured key partnerships with financial institutions and online marketplaces to expand sales channels and enhance market reach. Event Participation: Represented the brand at industry events to increase market presence and drive sales performance. Reporting and Analysis: Provided weekly performance insights and strategic recommendations to internal stakeholders to inform business decisions and drive continuous improvement.
Autocunha - Stand AutomóveisSales and Marketing Manager
Dec. 2000 - Nov. 2009Ponta Delgada, PortugalBusiness Expansion: Spearheaded the development and launch of a rent-a-car service in 2007, utilizing the 7 P’s marketing mix model to drive success; Marketplace Strategy: Formulated and executed a marketplace strategy that significantly boosted local market sales and brand visibility; Multi-Channel Promotion: Oversaw comprehensive vehicle promotion strategies across various online and offline channels, enhancing market presence and driving customer engagement; Affiliate Network Development: Established and managed a network of affiliates, including websites and resellers, to increase online visibility and expand sales channels; Strategic Partnerships: Cultivated key partnerships with specialized auto loan banks, prominent auction houses, and smaller retailers to enhance buying power and create additional sales opportunities; Marketing Materials: Created and managed weekly magazines and flyers showcasing stock and promotions, ensuring high visibility through strategic distribution channels; Systems Implementation: Introduced and implemented a new system for efficient management of stock, accounting, and workshop operations, streamlining business processes and improving operational efficiency.
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