James Yeats Smith Creative Director @JYS inc. Netherlands Sport Fan Director 💸 Marketing Marketing Director Creative Producer 👍 Sales & BizDev Advisor 🧨 Consulting 🎥 Entertainment 🧮 Education 🏐 Sports Copywriter Associate Brand Marketing Manager Communications Manager Content Manager Engagement Manager
15+ years of successfully building brands and bottom lines. From Nike and PlayStation to upstarts and scale ups, I’ve directed the launch of new products, new creative departments, new methodologies and new ways of connecting.
If what you’re doing isn’t working, it’s time to try something new. I’m here for that. Keep in touch with me I'm using Intch to connect with new people. Use this link to open chat with me via Intch app Open Chat
Work Background
R/GA Head of Story
Jun. 2022 London, England, United Kingdom Head of Story Nike, PlayStation, LEGO, YouTube
WINONA International® Creative Director
Jun. 2020 - May. 2022 Amsterdam, North Holland, Netherlands · Remote Consulting Creative Director: HIGHSNOBIETY, R/GA, TBWA, WE ARE Pi, NETFLIX, JD SPORTS, PRADA
STUDIO LORE Global Creative Director adidas Running
May. 2018 - May. 2020 Amsterdam, North Holland, Netherlands Global Creative Director, adidas Running
Anomaly Global Creative Director Johnnie Walker
May. 2015 - Dec. 2017 Amsterdam, Netherlands Global Creative Director, Johnnie Walker
SID LEE Global Creative Director Absolut Vodka
Jun. 2013 - May. 2015 Amsterdam Global Creative Director, Absolut Vodka
Syrup NYC Creative Lead PUMA Teamsports
Sep. 2011 - Jan. 2013 SoHo, New York Creative Lead PUMA Teamsports
Calvin Klein
Bulgari
COTY Marc Jacobs
1984 | A Division of Ogilvy Founder & Creative Director
Apr. 2010 - Sep. 2011 City of Johannesburg, Gauteng, South Africa 1984 was an independently led creative consortium of screen writers, show runners and ad cynics exploring the convergence of entertainment and advertising.
MetropolitanRepublic Art Director
Mar. 2007 - Apr. 2010 Johannesburg Area, South Africa First gig at the newly formed MetropolitanRepublic famed for upending the telco category.
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Mastering Creative Communication & Product Engagement
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