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Singapore
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Work Background
Public Broadcasting ServiceProduct Manager II/Senior Manager, Information and Knowledge Management
Oct. 2019 - Sep. 2024Arlington, VirginiaAs Product Manager II, Information and Knowledge Management, I managed and delivered products that support PBS and Member Station staff with the information they need to execute on business and content operations strategies. While serving as Senior Manager, I managed a full-time user experience designer. In both roles, I led developers, business analysts, and other resources as the project demanded, frequently matrixing with counterparts in various PBS departments. As a service designer and avid graphic facilitator, I enjoy working with users and stakeholders to develop a product vision and accompanying KPIs. As a certified scrum master and product owner, I can guide the team by setting clear priorities and making hard choices, and setting strong usability standards. As a trainer and communicator, I turn analysis into actionable feature designs and enhancements and develop easy-to-comprehend materials that support user proficiency and build a layperson’s understanding of complex technical concepts.
KrollSenior Product Manager/Product Manager II
Oct. 2017 - Oct. 2019Reston, VirginiaDrove communications, roadmap, backlog, and user story design. Directed the efforts of two development teams and a business analyst/product owner. Collaborated with implementation/support, marketing, sales and client management to deliver training, customizations and enhancements. Kroll clients from a broad range of industries use the product to manage their corporate compliance/due diligence programs with configurable workflows, document management, order processing, and data visualization/analytics. Wrote user stories/requirements. Designed system interactions and wireframes to support enhancements and new features. Maintained backlog, reprioritized efforts to support client relationships. Supported business development and client management teams with detailed information. Edited and tracked completion of business proposals. Developed and maintain product roadmap and managed agile sprints. Researched market and competitive landscape to offer cost-benefit analysis of enhancements and new features. Coached colleagues and software teams in agile/scrum practices. Delivered monthly status webinars, new product feature webinars, and strategic communications.
Public Broadcasting ServiceSenior Product Manager, Content & Strategy
Jun. 2013 - Oct. 2017Arlington, VAFacilitated the strategic management and growth of internal intranet/extranet platform serving PBS staff and member stations/affiliates. Collaborated across the organization and throughout the public broadcasting system to offer a modern digital workplace that supports member stations with broadcast operations, underwriting, program planning, management, and promotional tools. Guided content management priorities in a mixed contribution model, in which structured enterprise system data is integrated with manually-contributed unstructured data from about 150 people throughout the public television system. Wrote user stories/requirements, technical specifications, proposals, and wireframes to support enhancements and new features. Maintained backlog and performed research to prioritize updates to serve user needs. Developed and maintained product roadmap and managed agile sprints. Led daily scrums, sprint planning sessions, and sprint retrospectives and tracked team velocity for development teams. Supervised training, education, and outreach activities across the public television system through webinars, strategic communications, and in-person appearances. Managed staff of one FTE and multiple contract personnel.
PBSContent Modeling, Training, Migration Management
Feb. 2013 - Jun. 2013Washington, DCDeveloped and delivered content management training and outreach to Public Broadcasting Service staff on web-based tools to serve PBS Member Stations. Coached PBS staff on content strategy, planning, and content migration tactics. Supported transition to the new system with content modeling, wireframing, tagging, metadata, and taxonomy. Wrote and published printed materials, email campaigns, and presentations within a change managment communications strategy. Contracted through Aquent.
American Council on EducationCommunications Manager, Higher Education for Development
Nov. 2011 - Dec. 2012Washington D.C. Metro AreaCompleted development and deployment of HED's new website, built on the CommonSpot platform, and launched an adjunct custom-built ColdFusion federal funding application tool. As Communications Manager, served as the product manager and content strategist for the website as well as the organization's key publications. In the closing months of 2012, I wrote the organization's first style guide, launched several SaaS collaboration tools, and managed data collection for and analyzed results of a client survey.
American Council on EducationWebsite Migration Project Manager, Higher Education for Development
Apr. 2011 - Oct. 2011Washington DCPrepared and managed migration of content from current HED website to new CommonSpot-based website. Guided selection of CMS vendor. Collaborated and communicated with corporate IT and development team, two off-site vendors, and HED management to determine parameters and needs, and to execute direction. Generated images, text, and data as needed for deployment of new site: consulted with subject matter experts to rewrite or develop new content for approximately 700 HTML pages, source more than 200 new images, and prepare new print collateral. http://www.hedprogram.org
Lisa RichardsPrincipal
Sep. 2007 - Jun. 2013Arlington, VAProvided small-scale web design and site maintenance, marketing communications, writing & editing to a variety of for-profit and non-profit clients, including: Madison Center Cooperative Playgroup, Moment Magazine, Association of Governing Boards of Universities and Colleges, Overlee Preschool, Madeleine F. Green Ph.D., Sun and Moon Yoga Studio, Higher Education for Development, Next Peak Strategy LLC, Velis Cleaning Service, Public Broadcasting Service, The Renaissance Company.
American Council on EducationContent Development Web Master
Mar. 2005 - Sep. 2007Washington, District of Columbia, United StatesIn the role of product manager for the American Council on Education's web properties, completed a full redesign of organization's website and led the transition from roughly 3,500 hard-coded HTML pages to iMIS content management system (CMS), social media tools, and SaaS conference management and publication sales tools. Trained 40+ organization staff as contributors using the new CMS and developed processes and protocols for system operations, serving as a content strategist, technical coach, site architect, and managing editor. Supervised on-and off-site web team members. http://www.acenet.edu
American Council on EducationVarious positions, ending with Web Specialist
Sep. 1991 - Feb. 2005Washington, DCServed as department's internal customer liaison on web issues. Coordinated and managed daily maintenance of web site content (approximately 3,500 pages). Developed specifications and graphic identities for new sections of web site. Wrote and edited online copy, developed and produced images and animated elements. Managed email and advertising campaigns. Converted HTML 1.0 site to CSS and template system. Collected and managed specifications for transitions to content management system. Led wireframing and content strategy sessions with various content partners. Planned and implemented transition from flat HTML files to database-driven system. Prior responsibilities included serving as lead writer/editor and as Brand and Product Manager for GED Testing Service's website, brochures and booklets, newsletters, annual meeting program, logo wear, training videos, and awards program. Interacted daily with Federal, state- and province-level program administrators, and some 3000 local testing administrators across the US, Canada, and protected states. Developed and delivered legally sound guidance on GED policy as well as coaching on media relations and process implementation. Researched and proposed program policy changes to GED senior management.
HALTMedia Relations Coordinator
Jan. 1989 - Dec. 1989Washington DCHALT is the United States' oldest non-profit membership organization advocating transparency and citizen self-representation in the legal system. Represented HALT's position and advocacy activities in areas including do-it-yourself wills, probate, name change, adoption, and other basic legal processes. Wrote press releases, managed media database, monitored news outlets for relevant information. This position entailed intense involvement in recruiting and training local member volunteers to represent HALT's position in placements with local and national media outlets, including ABC's 20/20, the New York Times, and USAToday. http://www.halt.org/
Lisa RichardsFreelance Television Writer & Producer
Apr. 1988 - Sep. 1994Washington DCPerformed a variety of production and production support functions. Clients included WTTG-TV, O'Keefe Communications, Georgetown University Hospital, Airwaves, Group W Television, USA Today/Gannett Broadcasting.
The Newsfeed Network / Westinghouse BroadcastingProduction Associate
Aug. 1986 - Apr. 1988Washington, DCServed as a client relations coordinator, scriptwriter, field producer, videotape editor, feed monitor, and crew assignment assistant for Group W TV's Washington Bureau. Designed and built a database of archival B-roll footage to improve the value proposition to client stations. In addition to serving Westinghouse's owned and operated television stations, Newsfeed produced and sold satellite-fed video and accompanying AP-wire scripts and metadata to more than one hundred subscriber stations in the Americas, Europe, and Australia under the Newsfeed Network designation.
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