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Work Background
House of MacadamiasGlobal Trade Marketing Manager
Nov. 2022United StatesContributed to the development and execution of strategic trade marketing initiatives, leveraging market trends, consumer insights, and competitor analysis to inform decision-making.
Assisted in leading product launches and promotional campaigns across U.S. and South African retail networks, enhancing brand presence and supporting market penetration efforts.
Played a key role in introducing House of Macadamias into major U.S. chains (e.g., Sprouts, Kroger, Erewhon, CVS) and prominent South African retailers (e.g., Pick n Pay, Wellness Warehouse, Clicks).
Fostered and maintained key account relationships, implementing in-store promotions such as off-invoice discounts and temporary price reductions to drive sales and improve visibility.
Supported the onboarding process for new U.S. and U.K. retailers, ensuring seamless integration through various platforms.
Managed product imagery through IX One and facilitated the upload of all new product launches via 1WorldSync, ensuring accurate product information.
Collaborated with multiple distributors, including Dot Foods, Coremark, Kehe, and McLane, to streamline distribution processes and enhance market reach.
Collaborated with the internal team to facilitate the allocation of stock for distribution to various potential clients, enabling them to sample and evaluate different product offerings through the ShipBob warehouse.
Contributed to the planning and execution of high-profile trade shows, including KeHE Summer Show and McLane Engage.
Supported senior leadership in securing shelf placements and negotiating promotional agreements to optimize product visibility.
Oversaw the production of point-of-sale materials, ensuring the successful execution of retail marketing initiatives.
Monitored ROI on campaigns and provided weekly distribution and performance reports with strategic recommendations for improvement.
Clover S.A. Proprietary LimitedProject Manager, Engineering
Oct. 2021 - Dec. 2024Supported the New Business Development team by overseeing multiple projects from initiation to completion, ensuring timely and successful execution.
Applied strong project and time management skills to coordinate cross-functional initiatives across departments.
Led project management responsibilities, including planning, monitoring, controlling, and executing key deliverables.
Collaborated with internal teams and external partners to align resources and drive projects toward strategic goals.
Organized and led weekly project meetings to track progress and ensure clear communication of responsibilities.
Assisted team members with project-related tasks, providing structure and guidance to ensure smooth workflow.
Defined project scope, main activities, and sequence of operations, including timelines for product formulation, packaging development, and production trials.
Proactively identified and mitigated project risks, implementing contingency plans to prevent delays.
Managed project budgets effectively while seeking cost-saving opportunities without compromising quality or timelines.
Prepared detailed weekly and monthly project status reports for stakeholders and senior leadership.
Oversaw coordination with co-manufacturers and assisted in managing production at the Clover combo packing facility.
Led the development and launch of innovative marketing product combos, including Clover Butter & Oil Sachets and Nutrikids Yoghurt with Ice Cream Sticks, to support targeted promotional initiatives and enhance consumer engagement
Active Pursuit Self-Employed / Graphic Designer
Mar. 2019 - Dec. 2019Johannesburg Area, South AfricaFounded and independently managed a creative venture offering design and marketing services to a growing base of small business clients.
Led end-to-end project management, from client briefing to final execution, across digital and print platforms.
Designed and produced marketing collateral and point-of-sale elements, ensuring brand consistency across corporate and promotional campaigns.
Created original artwork for both short- and long-term projects, including advertisements, brochures, flyers, and digital assets.
Managed and developed content for social media platforms (Facebook, Instagram, Twitter), increasing brand visibility and engagement.
Built a cohesive social media presence by implementing tailored page designs and delivering engaging visual content.
Ensured mobile-friendly and responsive design standards for all online materials.
Clover South AfricaBrand Manager
Jan. 2017 - Feb. 2019Johannesburg Area, South AfricaDeveloped, coordinated, and executed comprehensive brand strategies, marketing plans, and budgets to drive business growth.
Led the development and rollout of brand line extensions, including Clover Yogurt Vanilla, to expand product offerings and meet evolving consumer preferences.
Analyzed sales volume and profitability by SKU, region, and channel to optimize portfolio performance.
Monitored and reported on monthly and year-to-date financials, volumes, and pricing to support informed decision-making.
Collaborated with Sales Execution, Key Accounts, and Trade Marketing teams to identify and resolve sales gaps and operational constraints.
Supported Demand Planning with volume forecasts based on brand activity and promotional plans.
Conducted quarterly P&L analyses by product and channel to assess performance and drive profitability.
Identified growth opportunities and led initiatives to enhance overall brand performance and market presence.
Conceptualized and developed new product innovations, line extensions, and packaging upgrades aligned with consumer trends.
Successfully launched new brands and implemented 360-degree marketing campaigns, including in-store activation and promotional support.
Translated consumer and market research insights into actionable strategies that elevate brand relevance and performance.
Oversaw above-the-line (ATL) brand content management with media partners and developed campaign content, collaborating with TV personalities to elevate brand visibility.
Planned and managed high-impact brand events including outreach and promotional campaigns.
Led social media and digital marketing efforts in collaboration with agencies, ensuring alignment with marketing strategies
Clover South AfricaAssistant & Junior Brand Manager
Jul. 2015 - Dec. 2016Johannesburg Area, South AfricaAssisted Brand Management with daily operations and strategic initiatives.
Aided in planning and executing new product launches and promotions.
Contributed to advertising campaigns to boost brand visibility.
Monitored marketing expenditures to align with budget targets.
Managed joint ventures and brand partnerships for cohesive execution.
Clover South AfricaMarketing Trainee
Oct. 2014 - Jun. 2015Johannesburg Area, South AfricaSupported the Brand Manager in executing key brand initiatives.
Contributed to successful product launches to enhance brand appeal.
Executed brand awareness initiatives and coordinated consumer events.
Assisted in managing joint ventures to ensure brand alignment.
Various CompaniesVarious Contract Assignments
Jan. 2013 - Sep. 20142013 - SkinChem (Pty) Ltd: Administrator
2013 - Clover (Pty) Ltd: Sales Rep
2014 - EOH: BPO Intern
2014 - Eitket: Digital Project Assistant
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