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Network Power<100 people
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Investor & VC
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Startup Founder
✔️100%
IT
Geos
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United States
Work Background
HealthBeatsProduct Designer
Jul. 2020SingaporeI work closely with Product Owner to oversee the successful planning and execution of the company’s overall global product development roadmaps and plans, from gathering of ideas and requirements to providing end-to-end user experience, and ensuring the quality of product delivered is sensitive to various user-system interactions. My design works include UI/UX development (Web, iOS and Android platform), creation of valuable marketing and presentation content and materials, and the establishment and execution of HealthBeats’ product best practices. My involvement has helped the company’s presence in these areas: 1. Pilot study by Murray PHN, an Australian government Remote Patient Monitoring (RPM) initiative to reduce avoidable hospital admissions and improve patient health outcomes for people living with chronic disease. 2. Exhibition at global innovation events such as Innovfest Unbound (Singapore), PLUG AND PLAY Winter Summit (Sunnyvale), and InnovatorMD Global Summit (San Francisco). 3. Onboarding of new business partners such as AndresFit and Hillrom on HealthBeats RPM platform. 4. Collaboration with global HealthTech event organisers such as APACMed and Galen Growth to showcase HealthBeats RPM platform solution on the virtual space.
DBS BankProduct Designer
Oct. 2018 - Apr. 2020SingaporeI work closely with the Financial Planning Team to redesign DBS Plan web/mobile app experience. This new solution has helped DBS customers to get more financially savvy with investment features all at one glance. The MVP “NAV Planner” was launched in March 2020, and my subsequent module for Make Your Money Work Harder (Simulate Returns) was rolled out in July 2020. I previously supported the Insurance Team to redesign purchase and renewal core experience in the Singapore, Hong Kong and India market. As a team, we worked to determine features and user flows.
iHealth LabsSenior UI/UX Designer
Sep. 2017 - Oct. 2018SingaporeStarted off as the only Product Designer in iHealth, I led the design vision and set the product direction on designing a Remote Patient Monitoring (RPM) platform for web/mobile app experience, allowing healthcare providers to better manage their patients’ conditions remotely. I designed the user flows and visual styles to make the entire workflow process simple and fast for both healthcare providers and patients. Together with my sidekick Junior Ux Designer, we were able to provide the team with fast and accurate solutions for each design sprint. After 19 sprints, the product MVP was successfully launched in July 2018. In October 2018, this solution was acquired by my Product Owner (COO), and she started HealthBeats.
CHRISTOPHER GUYSenior UI/UX Designer
Apr. 2016 - Sep. 2017High Street Centre 1 North Bridge Road, Singapore 179094Christopher Guy is a renowned brand, specialising in bespoke luxurious home furnishing in Hollywood, US. Together as a team of 5, we successfully launched a brand new e-commerce solution for Christopher Guy’s international customer base in 2017. I managed a team of 4 developers and undertook the UI and interactive experience to redesign the entire website with e-commerce built-in. As the nature of business, customisation and luxury are key requirements. We provided the solution to a complex and intricate process of ordering customised luxury furniture online. The brand is able to simplify the process of designing and visualisation of the end product for consumers. Confirmation of orders are completed within a shorter span of time, increasing overall sales numbers upon launch of our e-commerce solution. The elevated look and feel of the website also helped improve the overall brand image, increasing brand reputation and status internationally.
Mirum AgencyDigital Designer
Apr. 2015 - Apr. 201650 Scotts Road, #01-01 Singapore 228242 SingaporeI was able to work independently and provide good pitch ideas for key clients. This opened my door to opportunities to design various digital campaigns for ASUS, Singapore Tourism Board and HSBC Singapore. I led and designed a digital campaign site for “Singapore Invites”, an initiative of Singapore Tourism Board, which has received more than 14,000 entries from around the world in 6 weeks. I also worked on the Retirement Tool (Web, Mobile & Accessibility Site) for HSBC Singapore which was launched in February 2016.
Formul8 Pte LtdJunior Art Director
Sep. 2014 - Apr. 201510 Raeburn Park Singapore 088702I worked well under pressure and was able to consistently create winning pitch ideas and concepts for the agency.
3ADSenior Designer
Jul. 2012 - Jun. 201449a kampong bahru road singapore 169362As a startup agency, I was able to help the company win pitches consistently with my creative ideas. The increase in sales revenue eventually led to a healthy growth from a tiny soho office within a condominium living room to a shophouse within a very short span of
6 months.
Republic of Singapore Air ForceJunior Analyst
May. 2006 - May. 2012In my last year of service in 2012, I was appointed as the Project Leader for PRIDE (PRoductivity and Innovation in Daily Efforts). Despite many objections and naysayers about the project, I chose to prove them otherwise with my “can-do” and positive attitude. Under my creative supervision process, I led my team of 15 members to win the Gold award (after ranking last the previous year) for the squadron. Beyond this, this innovation entry from my team clinched more Gold awards at national level (Singapore Armed Forces). It was also exhibited at Army Open House 2012 along with MINDEF Pride Day 2012 at F1 Pit building. Today, this innovation is still implemented across SAF wide.
M&C Saatchi SingaporeCreative Intern
Oct. 2005 - Feb. 2006
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