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Work Background
Head of Commercial Finance
William Hill InternationalHead of Commercial Finance
Oct. 2021 - Aug. 2024United Kingdom, London• Directed a £180m annual marketing budget across multiple brands, optimising allocation and driving EBITDA growth. • Partnered with executive leadership to deliver financial insights that supported long-term strategy. • Built and led a high-performing finance team, embedding a culture of ownership and continuous improvement. • Enhanced transparency of marketing investments through advanced analytics and reporting.
Global Senior Finance Manager
Oliver AgencyGlobal Senior Finance Manager
Sep. 2019 - Oct. 2021United Kingdom, London• Finance business partner for Unilever and Morgan Stanley across 18+ countries, embedding commercial finance into client SLTs. • Implemented global KPIs and reporting systems that improved client profitability and operational efficiency. • Negotiated commercial contracts and streamlined cost structures, reducing financial risks.
Head of Decision Support – Sales & Marketing
DIAGEOHead of Decision Support – Sales & Marketing
Apr. 2015 - Dec. 2018Nigeria, Lagos• Led financial support for the Commercial P&L, enabling profitable volume growth. • Developed and executed pricing strategy, including value chain and competitor analysis, improving margins. • Built a decision support team to evaluate ROI of promotions, media, and trade investments. • Strengthened accountability for marketing spend, delivering improved returns
Route-To-Consumer Finance Lead (GTM Project)
DIAGEORoute-To-Consumer Finance Lead (GTM Project)
May. 2014 - Apr. 2015Nigeria, Lagos• Finance lead for a national GTM transformation project, securing global and local approval for a multi-million dollar investment. • Designed new trade terms for distributors, wholesalers, and retailers, boosting profitability and engagement. • Embedded financial accountability across Sales & Execution teams through training and reporting frameworks.
Senior Finance Manager- Regional Operations
OpenreachSenior Finance Manager- Regional Operations
Oct. 2011 - Oct. 2012United Kingdom, London• Managed £300m OPEX across London, SE, and Scotland, driving cost optimisation. • Introduced workforce forecasting and fleet utilisation improvements, delivering saving. • Oversaw regional finance transformation projects and KPIs.
Finance Manager- Customer Investment Cost
O2 (Telefónica UK)Finance Manager- Customer Investment Cost
Feb. 2010 - Oct. 2011United Kingdom, Slough• Directed a £3bn subscription acquisition and retention budget across consumer and business segments. • Oversaw pricing decisions, product profitability, and commercial investment cases. • Strengthened governance of acquisition and retention spend across marketing channels.
Senior Business Controller – Market Invest
T-MobileSenior Business Controller – Market Invest
Jun. 2008 - Feb. 2010United Kingdom, Hatfield• Directed a £1bn subscriber acquisition and retention budget; led all pricing, tariff, and investment business cases. • Oversaw strategic spend allocation, ROI measurement, and pricing governance in highly competitive consumer markets.
Other Finance roles
T-MobileOther Finance roles
Mar. 2004 - Jun. 2008United Kingdom, HatfieldHighlights: Managed budgets, drove pricing and tariff strategies, led cost-to-serve analysis, delivered margin growth, and implemented process improvements. • Senior Finance Analyst – Sales Finance • Senior Marketing Analyst – Revenue Planning • Finance Analyst – Revenue Reporting
Financial Accountant
MFIFinancial Accountant
Jan. 2003 - Mar. 2004United Kingdom, London• Managed core accounting functions including AP/AR, month-end reporting, and cashflow forecasting. • Developed and maintained internal financial controls across the finance function
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