Elena Ríos - Fractional CMO,

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Network Power<100 people

Roles

💸66%

Marketing

✔️66%

🧑‍💼66%

C-level Executive

Geos

🇪🇸66%

Spain

Work Background

SAAB RDS Inc.Chief Marketing Officer

Mar. 2020I am proud to be helping SAAB RDS to drive their marketing and communication strategies and projects to enhance our market leadership position in the Middle East.

National InstrumentsEMEIA- AMERICAS Marketing Translation Manager

Apr. 2019 - Sep. 2019Madrid Area, SpainOversee National Instruments’ EMEIA and AMERICAS marketing translation operations as well as manage the translation team sitting across both regions, with a key focus on quality content and language prioritization, in line with Global Marketing goals.

National InstrumentsGlobal Campaign Manager - Automotive

Apr. 2018 - Apr. 2019Madrid Area, Spain• Ensure Transportation global marketing projects are successfully executed within the deadlines and budget assigned, by coordinating all media resources, content creators, localization resources and in general all stakeholders of the project. • Develop the project design with the right media tactics according to the Campaign strategy. Manage project to completion, and analyze results according to the previously agreed project KPIs to propose corrective actions and feedback for improvement to stakeholders.

National InstrumentsEMEIA Campaign Manager - Testers and Designers

Jan. 2017 - Mar. 2018Madrid Area, Spain- Develop, manage, promote and execute a strategic, integrated marketing plan that supports the Testers and Designers markets in EMEIA - Lead and coordinate working with cross-functional teams to ensure marketing plan is successfully executed across the region - Responsible for driving the results for all program metrics to assess overall marketing success