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Network Power<100 people
Roles
💸100%
Marketing
Geos
🇪🇸100%
Spain
Work Background
CentribalChief Marketing Officer & Growth Manager | Sales Ops
Apr. 2023 - Jan. 2024Madrid, Comunidad de Madrid, España · Hybrid
Genetsis GroupICEX EmarketServices - International Ebusiness Consultant
Nov. 2021 - Jul. 2023Madrid y alrededoresICEX emarketServices Programme.
Management and strategic advice on e-commerce in foreign markets. Market research and search for business opportunities: competition and key markets. Analysis, monitoring, and subsequent evaluation of e-commerce trends. Elaboration of economic and financial plans: costs, investment, budgets, analysis. Generation of reports and visual reports to clients to show project progress. Presentations of strategic plans to clients.
Flor de Mayo | La Casa de los Aromas | MikaromasMarketing Manager
Mar. 2016 - May. 2018RafelbuñolDesign and implementation of the Marketing Plan of the multi-brand company. Development of the strategy for each brand. Proposal and new brand launch plan for premium products.
Development of new products together with technical management. Product Manager
Plan of improvements and optimization of resources in packaging, furniture of implantation, improvements of product and improvements of exhibitors. Innovation and continuous improvement of resources.
Study and coordination of projects by brands, own and customized.
Launches of new products.
Development of the promotion plan by brand and family.
Coordination of art in product design, packaging, PPV, commercial material, email Mk, RRSS and strategic campaigning.
Development of product and communication projects for other brands.
Supervision and control of multidepartmental projects. Designing tools for business control enhancements (Google Forms - B.I.)
Presentations of product lines to customers and major brands.
Events and international fairs.
Member of the steering committee.
AladasMarketing & Growth Martech Strategist B2B / B2C / B2B2C / D2C + Ecommerce & MP Consultant
Sep. 2011Madrid, Comunidad de Madrid, España · HybridInternational E-business strategies. #Martech #CX #AI #CRM
#Marketing, #Ecommerce & #Marketplaces (FMCG & B2B MP).
Specialist in #tech #SaaS markets. B2B. B2B2C / B2C / D2C
DotcomrepublicExternal Digital Marketing Consultant
Oct. 2008 - Feb. 2011London, United KingdomResponsible for the Design and planning of the commercial and marketing plan of Dotcom Republic: Study of the Competition in the UK, Price plan for services to be offered, product and service launch plan, and external communication plan in UK and Spain.
Negotiation with the Meliá Chain as a client.
Agency Service Price Plan: 3 months + 6 months + 12 months.
Keywords analysis and Adwords plan for Melia Hotels in the UK.
Generalitat ValencianaMarketing & Events Manager - Copa América 2007
May. 2006 - Dec. 2007Valencia, SpainPromotional Activities for the 32nd America's Cup in Valencia. City Marketing. Branding. Events. E-Marketing. Advertising. Study Research, contract, negotiation, promotion an production of dance shows, animation & street theatre, concerts (Bruce Springsteen, IL Divo), multidisciplinary events, educational activities, sailing, charity shows… for the 32nd America’s Cup in Valencia.
Between September of 2007 and July of 2008.
Responsible for launching the new city brand (Vive Valencia)
.
BancajaHabitatMarketing Manager
Jun. 2004 - Nov. 2006Valencia, EspañaPlanning & management of national media campaigns for 35 businesses
Responsible for design and management of web content (http://www.bancajahabitat.es) and e-marketing plans (SEO + SEM) and CRM (DWHousing + DManing) Translation of customer insights into effective contact and retention strategy
Briefing & relations with advertising agencies
Press Officer
Responsible of marketing budget
Develops and implements annual CRM marketing plan.
Co-ordination of corporate events: design & development of national fairs and sales meetings
Supervision of sales materials: property plans, qualities, merchandising
Weekly presentation of sales reports to the staff and monthly presentation of business activity and results to the group
Management of 35 brands and corporate main brand planning process with agencies
Laboratorios BellochResponsable de marketing
Jan. 2002 - Dec. 2004Pol. Industrial Fuente del JarroCreation and launch of the Aquanelly product line. Packaging, designs, corporate image.
Coordination and launch of national campaign for Aquanelly products.
Management with advertising agencies
Coordination of corporate events.
Hiring and coordination of national media campaign (TV + press + radio + specialised magazines).
Creation of the nelly.es and yunsey.com websites.
Catalogue of company products
Viviendas JardinResponsable de marketing
Jan. 1994 - Dec. 2002Valencia, SpainManagement of national advertising, corporate events, national campaigns, and promotions.
Planning and production of point-of-sale advertising, commercial material, and analysis of results.
Creation and implementation of the corporate website.
Design and management of the company's marketing plan.
Management and control of advertising and marketing budgets.
Sub-direction of Levante sales. Control and coordination of sales reports by geographical areas and property developments.
Local market studies prior to the development of projects.
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