Ines Prades - Marketing Manager, V-Valley

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

GTI Software & Networking S.A.DIGITAL MARKETING MANAGER

Jan. 2017Madrid Area, Spain- Customer Experience Strategy. - Creating and executing the Digital Marketing Plan. - Marketing budget control and online communication campaigns. - Inbound marketing, together with the creation of digital contents and using positioning strategies to attract and retain customers in a non-intrusive manner. - Management of the company's online branding. - Analysis of the company's inactive web clients and implementation of recovery measures. - Analysis of the competition in order to improve the online positioning of the portfolio of products and services of the Retail and Corporate channels. - Analysis and optimization of online campaigns using key KPIs for digital marketing actions. - Creating innovative actions and campaigns to increase online customer acquisition, sales, as well as CTR, CTA and ROI.

Independent ConsultantDIGITAL MARKETING & SOCIAL MEDIA EXPERT

Mar. 2015Madrid- Digital marketing consulting. Online projects. - SEO/SEM. Web analytics. - Social media.

IMF Business SchoolMARKETING DIRECTOR

Feb. 2014 - Mar. 2015Madrid- Developing strategies to attract clients in the field of digital media (SEO, SEM, email marketing, affiliation and social networks). - Design and coordination of the launch and monitoring of advertising and promotional campaigns. - Product positioning as well as new product launches in new channels, leveraging synergies with media and communication agencies. - Creating the annual budget of the department. - Point of contact and negotiation with the company's MK providers, portals, web developers, agencies, etc. - Delivery of creative and innovative strategies.

IVF-LifeONLINE MARKETING MANAGER

Jan. 2013 - Dec. 2013- Creating and executing the marketing plan, online/offline media plan. - Creating online campaigns. SEO strategies. - Social media management. Community manager. - Event management. Relationship management with suppliers and clients.

CICE, La Escuela Profesional de Nuevas TecnologíasTEACHER FOR A PROFESSIONAL MASTER'S DEGREE IN INTERNET TECHNOLOGIES, WEB USABILITY, USER EXPERIENCE

Jan. 2012 - Dec. 2013Madrid Area, Spain- Professional Master's Degree in Internet Technologies, Web Usability, Functional Analysis and User Experiences (MEU). - Teacher of the Professional Course of Functional Analysis with SEM, SEO and Google Analytics.

Oxford University PressMARKETING DIRECTOR

Jan. 2008 - Dec. 2010- Management of the marketing department of the company. - Development of the company's website. - Creating online/offline marketing strategies and plans at a national level. - Developing and coordinating email marketing campaigns. - Establishing and managing budgets for different product lines, prioritizing strategic projects and products for the company, and carrying out the necessary follow-up for deviations control. - Market and competition analysis through CRM in order to develop marketing campaigns.

UST España & LatamSTRATEGIC MARKETING MANAGER

Jan. 2005 - Dec. 2007- Creating and implementing a marketing plan; management of the assigned annual budget. - Creating the communications and marketing strategy through analysis and use of the CRM. - Analysis of the competition and the company’s positioning on the market, evaluating new opportunities and lines of business. - Strategic management of the brand image and corporate identity. - Development of the company's new website, improving internet positioning. - Creation, development and measurement of online campaigns and email marketing, direct marketing. - Participation and coordination of direct marketing actions such as a presence at congresses and special events, guaranteeing an adequate brand image.

Orange - France Telecom SpainMARKET STRATEGY MANAGER

Jan. 2003 - Dec. 2005- Creating a marketing/business plan: establishing the objectives and strategies of the market and communication by vertical market and product. - Development of the brand's marketing strategy, implementing promotional, communication and pricing measures. - Market forecasts by product line and main competitors. - Profitability analysis, scenario modeling, business opportunity analysis. - Holistic evaluation of the market situation and the competition. Target market segmentation. Market research.

Orange - France Telecom SpainCOMPETITION MANAGER

Jan. 2002 - Dec. 2003- Creating, elaborating and monitoring marketing plans, measures related to promotion and communication. - SWOT analysis of the residential and enterprise markets. - Development of positioning models and competitive diagnosis. - Conducting and supervising market research and customer surveys. - Web development and creation of online contents for the company portal as well as the Intranet.

Orange - France Telecom SpainPRODUCT MANAGER PREPAID CARDS

Jan. 2001 - Dec. 2002- Development of the prepaid card product and services. - Creating control proposals for the sales and distribution channels. - Defining and developing actions related to promotion and communications. - Analysis of offer-pricing vs. the competition. - Web development and creating contents for promotional and communications activities for the website.

Orange - France Telecom SpainMODEL MANAGER

Jan. 1999 - Dec. 2001- Design and development of econometric models for network deployment. - Managing the project for control and management of the radio pilot project. - Designing sales forecasting models. - Management and implementation of a CRM system. Training sales representatives.

Intch is a Professional Networking App for the Future of Work

100k+ people

130+ countries

AI matching

Get Intch if you'd like to

📝

Get Recommended to New Customers

👋

Connect with Like-Minded People

💸

Raise Capital

🚀