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Work Background
GTI Software & Networking S.A.DIGITAL MARKETING MANAGER
Jan. 2017Madrid Area, Spain- Customer Experience Strategy.
- Creating and executing the Digital Marketing Plan.
- Marketing budget control and online communication campaigns.
- Inbound marketing, together with the creation of digital contents and using positioning strategies to attract and retain customers in a non-intrusive manner.
- Management of the company's online branding.
- Analysis of the company's inactive web clients and implementation of recovery measures.
- Analysis of the competition in order to improve the online positioning of the portfolio of products
and services of the Retail and Corporate channels.
- Analysis and optimization of online campaigns using key KPIs for digital marketing actions.
- Creating innovative actions and campaigns to increase online customer acquisition, sales, as well as
CTR, CTA and ROI.
Independent ConsultantDIGITAL MARKETING & SOCIAL MEDIA EXPERT
Mar. 2015Madrid- Digital marketing consulting. Online projects.
- SEO/SEM. Web analytics.
- Social media.
IMF Business SchoolMARKETING DIRECTOR
Mar. 2014 - Mar. 2015Madrid- Developing strategies to attract clients in the field of digital media (SEO, SEM, email marketing,
affiliation and social networks).
- Design and coordination of the launch and monitoring of advertising and promotional campaigns.
- Product positioning as well as new product launches in new channels, leveraging synergies with
media and communication agencies.
- Creating the annual budget of the department.
- Point of contact and negotiation with the company's MK providers, portals, web developers,
agencies, etc.
- Delivery of creative and innovative strategies.
IVF-LifeONLINE MARKETING MANAGER
Jan. 2013 - Dec. 2013- Creating and executing the marketing plan, online/offline media plan.
- Creating online campaigns. SEO strategies.
- Social media management. Community manager.
- Event management. Relationship management with suppliers and clients.
CICE, La Escuela Profesional de Nuevas TecnologíasTEACHER FOR A PROFESSIONAL MASTER'S DEGREE IN INTERNET TECHNOLOGIES, WEB USABILITY, USER EXPERIENCE
Jan. 2012 - Dec. 2013Madrid Area, Spain- Professional Master's Degree in Internet Technologies, Web Usability, Functional Analysis and User
Experiences (MEU).
- Teacher of the Professional Course of Functional Analysis with SEM, SEO and Google Analytics.
Oxford University PressMARKETING DIRECTOR
Jan. 2008 - Dec. 2010- Management of the marketing department of the company.
- Development of the company's website.
- Creating online/offline marketing strategies and plans at a national level.
- Developing and coordinating email marketing campaigns.
- Establishing and managing budgets for different product lines, prioritizing strategic projects and products for the company, and carrying out the necessary follow-up for deviations control.
- Market and competition analysis through CRM in order to develop marketing campaigns.
UST España & LatamSTRATEGIC MARKETING MANAGER
Jan. 2005 - Dec. 2007- Creating and implementing a marketing plan; management of the assigned annual budget.
- Creating the communications and marketing strategy through analysis and use of the CRM.
- Analysis of the competition and the company’s positioning on the market, evaluating new opportunities and lines of business.
- Strategic management of the brand image and corporate identity.
- Development of the company's new website, improving internet positioning.
- Creation, development and measurement of online campaigns and email marketing, direct marketing.
- Participation and coordination of direct marketing actions such as a presence at congresses and special events, guaranteeing an adequate brand image.
Orange - France Telecom SpainMARKET STRATEGY MANAGER
Jan. 2003 - Dec. 2005- Creating a marketing/business plan: establishing the objectives and strategies of the market and communication by vertical market and product.
- Development of the brand's marketing strategy, implementing promotional, communication and pricing measures.
- Market forecasts by product line and main competitors.
- Profitability analysis, scenario modeling, business opportunity analysis.
- Holistic evaluation of the market situation and the competition. Target market segmentation. Market research.
Orange - France Telecom SpainCOMPETITION MANAGER
Jan. 2002 - Dec. 2003- Creating, elaborating and monitoring marketing plans, measures related to promotion and communication.
- SWOT analysis of the residential and enterprise markets.
- Development of positioning models and competitive diagnosis.
- Conducting and supervising market research and customer surveys.
- Web development and creation of online contents for the company portal as well as the Intranet.
Orange - France Telecom SpainPRODUCT MANAGER PREPAID CARDS
Jan. 2001 - Dec. 2002- Development of the prepaid card product and services.
- Creating control proposals for the sales and distribution channels.
- Defining and developing actions related to promotion and communications.
- Analysis of offer-pricing vs. the competition.
- Web development and creating contents for promotional and communications activities for the website.
Orange - France Telecom SpainMODEL MANAGER
Jan. 1999 - Dec. 2001- Design and development of econometric models for network deployment.
- Managing the project for control and management of the radio pilot project.
- Designing sales forecasting models.
- Management and implementation of a CRM system. Training sales representatives.
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