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TeslaSales Lead Germany
Sep. 2023 - Apr. 2024Germany• Drive revenue, results and customer experience across B2B (large corporate clients, small and medium enterprises, operational leasing companies) and B2C Sales Channels (41 B&M Retail Stores and virtual sales) for Germany
• Hire, train, and develop effective teams, shape and execute operational standards, and work cross-functionally to develop business planning and the regional strategy.
• Grow market shares across all product lines, driving brand awareness, and achieve goals by developing effective local teams, ensuring operational standards are met on a consistent basis, and leading strategic business planning across entire sales organization
• Translate strategic themes into concrete action plans, and provides consistent feedback to identify, prioritize, resource, and operationalize projects. • Create a culture of employee engagement and recognition of high performers • Set clear targets and plans on Customer Service, market sales and delivery pipelines; drive performance management with local leadership • Develop and execute daily, monthly, quarterly, and yearly strategies to hit targets and drive profitability • Partner with fleet logistics to optimize sales and delivery processes that promote customer experience • Build strong relationships with key stakeholders across business functions to ensure strong execution across B2B and B2C channels, Business Planning, Recruitment, HR, and Service
• Collaborate with business partners to execute strategy for marketing initiatives, delivery center logistics, and real estate expansion • Own the relationship for large corporate clients and SMEs within Germany, educating them about our company and our vehicle offerings.
• Leverage existing leasing company relationships to grow sales to large corporate clients.
• Grow Tesla’s business with operational leasing companies.
• Actively partner with key stakeholders to develop a cohesive strategy for the growth of enterprise vehicle sales within Germany
PandoraSales Director Northern Europe
Sep. 2020 - Jun. 2023GermanyReporting to /Reports: General Manager Northern Europe / 10 direct reports 10 countries: Germany, Austria, Switzerland, Netherlands, Belgium, Luxemburg, Denmark, Norway, Sweden, Finland • Responsibility for sales through all retail channels in the cluster, including owned and operated stores and wholesale channels. (230 retail stores, 1000+ whs partners) • Leading cluster’s Divisional Sales Managers, Regional Sales Managers, Sales Operations, Sales Training, Compliance & Loss Prevention, Property & Network and Store Design & Planning (total HC: 1500+)
• P&L responsibility for delivering quarterly and annual sales budget targets
• Develop and lead a winning sales team while monitoring, reviewing and driving success in reaching retail and product related KPIs • Establish best in class execution of customer experience, sales training, visual merchandising, campaign launches, commercial calendar and other retail operation functions
• Effectively coordinate support services such as, retail communication, stock-takes, merchandising plans, in-store marketing execution, HR, IT, store openings/re-fits and all relevant support functions
• Establish and maintain strong relationships with internal/external key stake holders such as global office, and whole sales key accounts
• Ensure stores and business partners comply with policies, local legal requirements and company ethical standards
• Monitor developments in the industry, providing feedback and recommendations to the General Manager of the cluster in relation to industry intelligence and growth opportunities
L’OCCITANE GroupHead Of Sales
Mar. 2019 - Jun. 2020Germany, Switzerland-Managing all Retail & Wholesale activities in Germany and Switzerland. Main tasks are the development of sales and the definition of the distribution strategy of the brand L'Occitane en Provence divided by a network of about 60 retail boutiques and 900 POS-wholesale POS between the two countries (department stores, chains, independent customers including pharmacies and perfumeries).
-Management of a multidisciplinary team (Area Manager Retail, Key Account Manager, Head of Sales for Independent Customers, Retail & Wholesale Operations Managers, Retail Controlling & Construction)
-Defining and proposing the retail & wholesale trading and positioning strategy at the binational level and implementing it at each POS in the network
-Management of productivity and profitability of all structures
-Monitoring KPIs, analyze and guide through appropriate action plans, establish regular reporting & feedback culture
-Evaluate the performance and create bonus and challenge plans for the Boutiques and Wholesales sales teams
-Participate in the development of all necessary tools and procedures for the operation of the network and ensure its delivery and optimal use on site.
Estée Lauder Companies GmbHNATIONAL SALES MANAGER MAC COSMETICS
Mar. 2016 - Feb. 2019GERMANYReporting to /Reports: Brand GM / > 13 direct reports Customer Growth:
• Responsible for “Retail Sales at 140 POS with >600 FTE in multiple channels (Perfumery, Department Stores, Franchise Stores, Free Standing Stores) managing a P&L- Selling & Retail Operations Line (#1 in Prestige Makeup)
• Managing 8 Area Sales Managers and 2 Wholesale Managers in 10 regions • Ensure that Brand image and position are properly maintained in people and materials, in accordance with corporate standards; consistent interpretation of Brand global objectives and strategies
• Manage achievement of sales objectives through planning, executing and monitoring marketing, sales, event, promotional activities and stock levels throughout the market
• Align Omni channel strategies to secure perfect execution of customer experience (Lead of Omni channel Programm)
• Build sustainable relationships with Trade Partners, make annual commercial agreements in terms of growth, sell in /sell thru, bonification, Head Count and Retail Trade Marketing events
• Execution brands expansion strategy in Tier 0 cities (35 new door openings in 11 months) Operational Effectiveness & Business Processes
• Project Owner of Retail Operations System Roll Out (Pilot EMEA)
• Oversee forecasts to ensure planning accuracy and appropriate inventory levels. Develops plans to reduce excess inventory levels
• Identify financial opportunities streamlining operations & reporting, reducing costs and maintaining Productivity Rule of POS and Head Counts Leading and Development of People:
• Provide leadership, guidance and coaching to brand sales team via constructive feedback; set performance objectives & development opportunities
• Identify and cultivate essential skills amongst the team and by energizing and enabling others to be successful change leaders within the organization.
The Estée Lauder Companies Inc.NATIONAL SALES MANAGER MAC COSMETICS
Dec. 2014 - Mar. 2016TURKEYReporting to /Reports: Brand GM / > 10 direct reports • Responsible for “Retail Sales” , at 55 Free Standing Stores with >300 FTE; managing Door P&L; ( #1 in Prestige Makeup)
• Managing & Leading 8 Regional Manager of Retail Operations • Execution of expansion strategy (assessment/decision on new locations, Real Estate contracts, store design and new door opening execution), evaluate existing distribution against corporate standards and market dynamics
• Ensure visual dominance at all stores, seek for modernization opportunities to align the latest retail trends and customer expectations • Maintain up to date customer experience at POS, while tracking and monitoring employee performance, rolling out new development tools (Retail Manager Academy, 3rd Key Academy, Assitant Retail Manager Asssessment Center)
CLINIQUENATIONAL SALES MANAGER
Sep. 2010 - Dec. 2014TURKEYReporting to /Reports: Brand GM / > 8 direct reports
• Responsible for “Retail Sales” at 240 POS in multiple channels (Perfumery, Department Stores, Free Standing Stores) managing a P&L- Selling & Retail Operations Line ( #1 in Prestige Skincare)
• Maintain strong business relationship with Retail Partners.
• Ensure accurate product forecasting to meet sales trends and customer needs.
• Present promotional plans to Retail Partners execute with excellence
• Plan and propose sell-in and sell-through targets on a yearly basis.
• Ensure effective budgetary control over sales expenses, returns and promotional expenses.
• Establish and achieve sell-in and sell-through sales targets, BPA and inventory targets.
• Quarterly review of stock module to ensure accurate mix of products for day to day and promotional business.
• Compile all sales statistics on a monthly and yearly cumulative basis. • Prepare all monthly and annual sales reports & commentaries to Brand GM. • Analyze and submit competitors’ activities on a monthly basis.
• Develop and coach Field Sales & Education Executive to excel in their role.
• Develop & lead educational tools to maintain effective Field Management Team
CLINIQUETRADE MARKETING MANAGER
Nov. 2006 - Oct. 2010Turkey• Plan & monitor total brand promotion and consumer event calendar
• Develop effective promotion and consumer event strategy by analyzing business data, market information and consumer preference in different retail outlets
• Forecast promotion item for retailers and Free Standing Stores to deliver required business results, monitor promotion budget, manage promotional items stock and shipment (GWPs, Sampling, Merchandising, mailers, Drop-outs, windows, podiums, schedule sheet)
• Establish strong relationship with retailers, initiate and manage execution of promotion or counter event for each door.
• Analysis of promotion activities effectiveness
• Provide market intelligence of trade and competitor’s promotion activities
• Ensure Visual Merchandising strategy execution, manage and monitor new launches & campaigns at POS
• Implement Store Design elements aligned with Brand Guidelines for new door openings and renovations
Philip Morris InternationalTrade Marketing Merchandiser
Mar. 2006 - Oct. 2006TURKEY• Responsible for a region of 300 POS
• Plan field visits in order to maximize availability and visibility of the products
• Execute Retailer Loyalty Program
• Ensure Visual Merchandising Elements to be implemented according to Brand Guidelines
• Minimize out-of-stock problem of the products
• Keep track of the sales figures in order to follow up the changing trends of the market
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