Bryan Campbell

Principal Software Engineer @X Big Tech

Software ArchitectureStartup TechCloud MigrationAI ConsultingTech StrategyUnited StatesBackend Developer✔️ ITWeb Developer

Bryan Campbell, former Principal Engineer at AWS, Google, and Waymo, leads transformative technology initiatives for businesses of all sizes. He pioneered AWS's strategic AI-driven learning platform, revolutionized Waymo's autonomous vehicle capabilities, and launched Google's Promotion Extension, generating $1.4B in additional annual revenue. Bryan combines elite software engineering expertise with visionary leadership to architect cutting-edge solutions in AI, cloud computing, and scalable systems. His unique 5-Step Success Framework drives innovation, aligns technology with business objectives, and delivers measurable outcomes. As a champion of inclusive technology, Bryan ensures solutions expand market reach and create societal impact. His track record of translating complex technical challenges into business value positions him as a trusted advisor for companies seeking to leverage technology for growth and competitive advantage.

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Work Background

Amazon Web Services (AWS)Principal Software Engineer, AWS Training & Certification

Oct. 2022Detroit Metropolitan Area

WaymoSenior Software Engineer / Tech Lead Manager

Feb. 2019 - Oct. 2022Ann Arbor, MichiganWith this autonomous driving technology development Google subsidiary, I deliver high-level software development and technical leadership, leading teams in full life cycle design, development and testing of next-generation software applications for autonomous vehicles. My primary focus is on Weather Data Infrastructure. I took the lead on an initiative to implement a comprehensive understanding of, and ability to react to, various weather conditions by Waymo autonomous vehicles. A sampling of my numerous projects and accomplishments while here includes: • Weather Data Infrastructure Development: I assembled, guided and coached a world-class team of four in designing and architecting weather data infrastructure for Waymo vehicles. ◦ Established an overarching vision for the project, including development of high-level design document mapping out technical strategy. • Weather Data Pipeline: Orchestrated initiative to design a pipeline for curating weather data across a wide scope of use cases that led to improved vehicle ability to detect, drive in and avoid inclement weather. ◦ Optimized solution for continual data storage / growth, directly impacting Waymo stakeholders identified in high-level design document.

GoogleSenior Software Engineer / Tech Lead

Sep. 2015 - Feb. 2019Ann Arbor, Michigan, United StatesDuring this period, I oversaw all facets of high-level software development for a wide range of sophisticated, first-ever Google products and solutions. I instituted an inclusive culture by leveraging technique of establishing an initial concept for problem resolution and entrusting individual team members with resolving the problem according to my vision. A sampling of my numerous projects and accomplishments while here includes: • Unilateral Access Approvals: I oversaw a project launched to introduce requirements for multi-factor access approval when accessing sensitive / high-risk data, averting unilateral access by requiring that access to data be gated by human review. ◦ I guided the planning, scope and development of the project from the ground up, growing the project from a rough idea to a polished proof of concept. ◦ I expertly guided a team of four, providing continual feedback and allowing for individual contributions while also working with and updating external teams to maintain a shared framework. • Promotion Ad Extension: I presented and was granted approval for a proposal to implement a new Promotion Extension for Google Search Ads. ◦ I steered the design and deployment of backend and frontend changes for both users and advertisers. ◦ I engineered general and holiday formats and successfully launched a promotion extension temporarily for Black Friday / Cyber Monday; the Promotion Extension was subsequently adopted for all Google searches. ◦ The Ad Extension continues to be a primary source of income for Google and out-competes all competitor extensions. • Why This Ad (WTA): Introduced new features and led full revamp of WTA for desktop and mobile Google Search feature across all platforms. ◦ Successfully deployed new WTA experience, ensuring minimal bytes to reduce global impact for each search; coordinated effort across multiple teams to ensure a consistent experience.

EC|WiseLead Software Architect

Mar. 2011 - Sep. 2015Las Vegas, Nevada, United StatesWith EC Wise, I served as Lead Architect for the C2Rewards product suite, a cloud-hosted service-oriented architecture (SOA) solution. I liaised extensively with product owners to gather business requirements and formulate use case scenarios for the design and development of new products. Examples of my accomplishments in this role include: • I directed the full life cycle development of a C2Rewards product suite from the ground up, including contributions to the packaging and acquisition process that resulted in the suite being sold for over $11M. • I designed and delivered the team development stack, cloud architecture, release process and continuous integration process. • I was recognized as a key point of contact throughout the company for resolving highly complex technical issues across the full spectrum of the company's technical system.