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Work Background
WayfairSenior Product Design Manager
Mar. 2022 - Jan. 2024Design Leadership scaling from direct management of 2 atomic teams to 5, as well as being a steward of design and UX excellence across the entire supplier facing design organization. - Hire, grow and lead diverse set of T-Shaped Product Designers in a collaborative, caring environment
- Managed teams across different facets of the supplier portal used by 20,000+ suppliers, including Order Management, and Payments
- Lead Ambassador, advising on design components and future state of supplier portal for entire supplier facing XD team. - Lead major discovery effort for supplier payments, setting the roadmap direction for 2023/2024
Interac Corp.Senior Manager, Product, User Experience
Jul. 2021 - Mar. 2022TorontoProduct Design leader, working with internal stakeholders and business partners across 9 Canadian banking institutions to manage teams of outsourced design teams.
BroadsignUser Experience Lead
Jan. 2020 - Jul. 2021Montreal, Quebec, Canada- Guided user experience design and vision for Broadsign internal and external clients
- Helped lead the vision and strategic planning for the product roadmap, both short term and long-term.
- Collaborated on large-scale design projects across multiple teams and stakeholders
- Provided clear design direction, encouragement, and actionable feedback to team members
360insights.comDirector UX Design
Aug. 2019 - Jan. 2020WhitbyDesigning experiences for Rebates, Sales Incentives and Advertising Funds. Worked from Senior UX Designer through to Director of UX, facilitating design strategy aligned to company OKRs. - Define UX strategy for the company, aligned to corporate OKRs
- Manage UX Design Team - Define design process and manage intake and priority of work - Define goals of the team to align to corporate goals
- Build trust within organization and promote design thinking
- Work closely with Product teams to define priority and solutions based on user needs
360insights.comPractice Lead, Product Design and User Experience
Sep. 2017 - Aug. 2019Whitby, OntarioSkills: Creative Strategy
360insights.comSenior UX Designer
Nov. 2016 - Sep. 2017Whitby, OntarioDesigning experiences for Rebates, Sales Incentives and Advertising Funds - Work within multiple sprint teams to provide UX deliverables including customer journeys, mockups, templating and copywriting
- Consulting with development, product teams, and senior leadership on UX items across the company
- Client facing SME for the complete user experience
- Mentoring Co-Op students through internships / placements
- Provided guidance on UX best practices to teams to reduce call volume by 40%
- Started a user testing initiative that was widely accepted across the company and has resulted in increased funding and time dedicated to user testing.
RED AcademyLead UX Instructor
Jul. 2016 - Sep. 2016Toronto, Canada Area- Coordinating full and part time UX Instructors
- Planning classes on a variety of UX subjects - software, research and planning skills, and personal development
- Educated and mentored students on a full time basis, guiding them through the introduction of ‘What is UX?” to completing a full project from client meeting to persona development, to mockups and client presentations.
- Lead Design Studio in Toronto for internal advertising and external projects clients and student development. - Meeting Charities and Non-Profit Businesses to present the benefits of RED Academy student work to their organizations.
Omnigon Communications LLCSenior UX Designer
Mar. 2016 - Jun. 2016- Client Facing. Lead calls with clients to talk them through latest solutions
- Developed Personas via research, client interviews and user information
- Lo and Hi Fidelity wireframes to present concepts to client, and for designers to work from
- Helped with the implementation of AGILE and SCRUM methodologies in a new restructuring of project management
Sports Illustrated PlayProduct Design
Feb. 2015 - Mar. 2016UX and Design lead for Web products.
- Revamp and overhaul administrative backend visual components that exist across multiple development platforms - SCRUM master in Agile environment
- Designed and developed updates to team websites used by thousands of sports leagues
Durham CollegePart time Professor
Aug. 2012 - Dec. 2012Oshawa, OntarioTeaching Design V - A fifth semester design class for students to create and explore in a creative environment. Preparing students for their final semester which includes placement and portfolio development and review.
WattpadSenior User Interface Designer
Jul. 2012 - Jul. 2013Toronto, Canada AreaResponsible for all web platforms at Wattpad, a reading community with 16 million+ members that spend 3 billion+ minutes per month on the service. - UX design lead for web platforms (mobile and desktop)
- Lead Design / Developer on new homepage that saw a 1000% increase in user conversion (signup) on the homepage and drove content to featured writers
- Support marketing team with all creative sent to market - including print material, handouts, banners and specialty projects
- Spearheading complete website overhaul using responsive frameworks
Avid Life MediaTeam Lead, Front End Design and Development
Nov. 2010 - Jul. 2012Lead the front end design and development team under the VP of Creative & Design. Responsible for managing team, writing/assigning tasks and creative review. Worked with application developers to create front end UX/UI decisions and designs. • UX/UI design for 13 million member dating site AshleyMadison
• Art Direction on new homepage that performed 30% better than it's predecessor for signups
• UX/UI design for combined 7 million member sites CougarLife, Establishedmen, etc, including new messaging system that has increased messaging on the sites by 42%
• Oversaw and implemented a style refactoring project, reducing CSS assets by 45%, using CSS3 extension SASS
• Performed quarterly reviews for design team, evaluating performance and providing measurable goals for personal development
• Review designs for digital and traditional advertising, including billboards, magazine ads, interactive banners, microsites and UX/UI implementations across all brands
PricewaterhouseCoopersSenior Multimedia Designer
Sep. 2009 - Nov. 2010Created variety of assets on the internal marketing and branding team, including, but not limited to -
websites, banner ads, audio recordings, podcasts, video editing, CSS and HTML work Planned, and provided estimates on project timing and cost while working with a team spread across Canada to maintain brand integrity.
Seneca CollegeProfessor
Jan. 2009 - Aug. 2010Work with Faculty to develop the Digital Media Arts Program Professor of: Creative Production Management - a course that preps 4th semester DMA students for the large agency work world. Introduction to Web Design - taught from both a creative angle as well as an introduction to HTML. Advanced Flash and Actionscript - Students receive instruction in everything from banner creation and use of third party advertiser plugins to advanced AS3 and incorporating video.
UmbraLead Web Design
Mar. 2008 - Oct. 2008Sole Creative for Umbra's eBusiness group
Managed and oversaw all aspects of creative and development for marketing materials, as well as the relaunch of a new Umbra website
Worked with the Director of eBusiness to prepare and innovate new marketing and advertising programs
Grey CanadaFreelance Senior Art Director
Jan. 2008 - Dec. 2009Worked with the Studio Manager to handle overflow work. Assignments included flash design and development for microsites and banner creative, web development, and creative design for microsites.
OrganicSenior Contributor, Interactive Media
Jul. 2007 - Jan. 2008Senior Interactive Media designer, working with account management team to produce interactive media for Chrysler LLC. Microsite design, interactive rich media advertising, and standard advertising across all mediums.
Critical MassInteractive Designer
Nov. 2006 - Jul. 2007Work as a team player, with both other designers, art directors and project managers to ensure the best possible quality work is being delivered
Create eMail campaigns, Internet Advertising Media, and microsites for Dell Canada.
BBDO WindsorJr. Art Director / Interactive Design Artist
Sep. 2004 - Mar. 2006Create eMail campaigns, Internet Advertising Media, and microsites for Chrysler, Jeep and Dodge Canada brands.
Freelance UX Designer and DeveloperFreelance UX Designer and Developer
Jan. 2004 - Jan. 2018Toronto, Canada AreaFreelance UX Designer and Development consultation on a variety of mobile and desktop
applications and websites. Consulation on user experience, user flows, wireframing, design concepts and front
end development for small, medium, and large business clients such as:
- SunLife Financial
- Wellspring Financial
- MobileXco
- Council of Ontario Universities
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