Avid Life MediaTeam Lead, Front End Design and Development
Nov. 2010 - Jul. 2012Lead the front end design and development team under the VP of Creative & Design. Responsible for managing team, writing/assigning tasks and creative review. Worked with application developers to create front end UX/UI decisions and designs. • UX/UI design for 13 million member dating site AshleyMadison
• Art Direction on new homepage that performed 30% better than it's predecessor for signups
• UX/UI design for combined 7 million member sites CougarLife, Establishedmen, etc, including new messaging system that has increased messaging on the sites by 42%
• Oversaw and implemented a style refactoring project, reducing CSS assets by 45%, using CSS3 extension SASS
• Performed quarterly reviews for design team, evaluating performance and providing measurable goals for personal development
• Review designs for digital and traditional advertising, including billboards, magazine ads, interactive banners, microsites and UX/UI implementations across all brands