Kyle Gregory

Chief of Digital @SHOESTRING DIGITAL

💸 Marketing✔️ ITBusiness Owner👍 Sales & BizDev🐦 Design🏦 FinanceBrand Marketing ManagerCommunications ManagerPR ManagerContent ManagerSEO ManagerEmail Marketing ManagerDigital Ads ManagerEvent ProducerCopywriterMarketing Analytics ManagerUX/UI DesignerProduct DesignerGraphic DesignerCommunication DesignerBrand DesignerIllustratorProduct ManagerProject ManagerBusiness Development ManagerAccountantMarketing Director

I am a seasoned, energetic, and brand-driven senior marketer with a proven track record of developing and directing strategic marketing initiatives in fast-paced environments, including marketing agencies, start-ups, new ventures, and small to medium-sized businesses. I have experience leading marketing and product management in various sectors such as technology, telecommunications, manufacturing/CPG retail, financial, legal, nonprofit, and government. Currently, I serve as the Chief of Digital at SHOESTRING DIGITAL, a startup full-service digital marketing agency established in early 2024. I lead in creating creative and engaging content for our client organizations on their social media platforms, as well as providing services in SEO, web development, email marketing, Google Ads, and paid ad campaigns. I possess over a decade of digital marketing experience and hold certifications from the Digital Marketing Institute and the American Marketing Association. My current passion lies in utilizing some extra time beyond the operations of my agency in helping companies capitalize on branding opportunities by implementing expert strategic marketing and digital practices that guide new and existing customers through their marketing funnel. As a business owner, I can comprehend the KPI expectations held by owners and shareholders, as well as the continuous challenges involved in achieving growth and success.

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Work Background

SHOESTRING DIGITALChief of Digital

Sep. 2022www.shoestring.digitalDeveloped and launched SHOESTRING DIGITAL the digital marketing division of The Shoestring Agency dedicated to providing full-service digital marketing solutions for nonprofits & good causes. Designed and launched our digital marketing suite of services and pricing models and built a team of experts in digital creative, SEO, Google Ads, PPC, social media campaign development, video production, web design and more. Deliver my direct expertise in digital marketing strategy, Google Ads, social media campaign management and creative direction. Direct the division’s lead generation through digital marketing and business development efforts to include sales pitches and developing appealing service proposals. Ensure we optimize results for client goals for building brand awareness and growing capacity. Lead SaaS project management software solutions to manage project management efforts. Manage the general operations, including finance, legal vendor management and quality control.

The Shoestring AgencyChief of Operations + Digital Marketing

Jul. 2008www.shoestring.agencyOrchestrate all bottom-line factors, including our vision, long-range strategic planning, agency service management, client lead generation, and quality control to ensure quality and value of services for our clients. Direct and generate digital marketing lead generation, support proposal development and design service pricing models. Manage business operations, agency P/L, develop short- and long-range financial goals, budgeting (agency and clients), and resolve a wide array of challenging problem solving for our operations and the company’s performance and results. Selected Contributions: o Developed and launched agency’s first digital marketing service to meet today’s highly coveted digital needs for our client base which expanded the agency’s revenue streams. o Increased agency’s lead generation and client acquisition through my direct efforts in digital marketing strategies and campaigns to include social media, SEO and paid search netting a +1,600% ROAS (return on ad spend) in 2021 with agency revenue is up 54% YoY 2001/2022

Mizkan AmericasDirector of Marketing & Communications

Jan. 2005 - Jul. 2008Formerly World Harbors, Inc in Auburn, MaineEnvisioned and implemented strategic marketing campaigns for a national leader in the specialty food retail industry that manufactures and sells CPG brands World Harbor Marinades, Buccaneer Blends BBQ sauces, Angostura Bitters, and Drink Mixers. Reported to the CEO to develop and manage the marketing department to include product development, brand management, sales support, and marketing plans. Created and implemented strategic marketing initiatives to include a rebranding of World Harbors as well as the development of a new BBQ sauce brand and launched to the shelves of 85% of national supermarkets and retailers. Streamlined the development and launch of a national advertising campaign for new BBQ product line to include website design, cable tv commercial, national events, print advertising, and public relations campaigns. Supported internal sales and food broker network with key messaging and marketing vehicles to include consumer trade marketing materials, retail presentations, event exhibits, and email / direct mail marketing as well as developing and distributing trade and consumer advertising. Developed the company’s first consumer and trade PR program for national media attention through widely visible, national outlets such as Grocery Headquarters, Women’s Day, Family Circle, New York Daily News, and Yahoo.com to name a few. Selected Contributions: • New BBQ sauce product line was accepted in 85% of U.S. supermarket chains, including Target and Walmart within a 6-month product launch timeframe earning 7 figure annual sales levels. The product marketing plan and concept for brand identity helped raise $5M in capital funding to launch nationwide • Increased e-commerce product sales by tenfold through the development of digital marketing strategies