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Work Background
CellebriteDirector of Portfolio Marketing - Digital Forensic Solutions
Aug. 2023 - Aug. 2024Austin, Texas, United States- Lead Product Marketing Managers, overseeing messaging, content development, and sales
enablement.
- Analyze marketing performance and optimize strategies based on KPIs and customer analytics.
- Develop messaging for law-enforcement personas, aligning with product launches and sales
initiatives.
- Create external-facing collateral including sales assets, case studies, webinars, and infographics.
- Launch new products and solutions in coordination with product and sales teams.
Protocol LabsDirector of Product Marketing - Web3 Blockchain Cloud Storage
Mar. 2022 - Aug. 2023Austin, Texas, United States- Led a team of six marketers focused on content development, lead management, and digital
optimization.
- Launched two websites and numerous pages, consistently achieving 200% more traffic than
planned.
- Collaborated with three analyst firms to create impactful end-user collateral that drove marketing
campaigns.
- Developed nurture campaigns for CRM solutions, generating over 10,000 leads for solution
architect teams.
- Built the marketing organization from inception, enabling a fully staffed team of professionals.
Amazon Web Services (AWS)Director of Product Marketing - Relational Datbases
Aug. 2021 - Feb. 2022Austin, Texas, United States- Drove Go-To-Market strategy and execution for the cloud and hybrid database services portfolio.
- Developed the messaging framework for RDS Claims Engine, supporting over twenty products and
services.
- Managed a cross-functional team of four professionals, including creative, event, campaign, and
GTM functions.
- Partnered with Product Management to establish marketing plans supporting the product roadmap.
- Collaborated strategically with executive leaders to ensure marketing plans remained relevant.
IBMSenior Portfolio Marketing Manager - Data Analytics and Cloud Storage
Jan. 2019 - Jul. 2021Austin, Texas Area- Managed a team of four marketers, including content, event, campaign, and business partner
professionals.
- Drove lead generation and nurture campaigns across IBM’s cloud and on-premises storage
portfolio.
- Directed sales lead progression activities including webinars, events, and executive engagement.
- Provided strategic execution within the executive team, consistently exceeding goals by more than
190%.
- Increased IBM NA Storage market share for four consecutive quarters, driving business to 130% of
plan.
OracleDirector of Product Marketing - Business Intelligence and Data Analytics
Jun. 2016 - Dec. 2018Austin, Texas Area- Managed positioning for the cloud analytics portfolio, consistently exceeding engagement goals by
150%.
- Identified customer needs, monitored market trends, and built a competitive landscape dashboard.
- Developed content for social media, videos, podcasts, and product-specific Oracle websites.
- Created blogs leveraging human-to-human messaging strategy, increasing engagement rates by
500%.
- Exceeded lead generation forecasts for eight consecutive quarters through dynamic content
development.
DellGlobal Lead of Product Marketing - Mobility Solutions
Mar. 2013 - May. 2016Austin, Texas Area- Supported sales through incentive programs, leads/nurture/close coaching, and customer support.
- Drove market awareness through public/analyst relations, collateral creation, social media, and
blogging.
- Collaborated with product management, brand, and marcom for coordination with the larger
portfolio.
- Started a line of business, growing to $1.5M in revenue within the first six months.
DellSenior Brand Marketing Manager - Storage and Servers
May. 2011 - Feb. 2013Austin, Texas Area- Managed a portfolio of campaigns for healthcare software, hardware, and services solutions.
- Presented in Dell Executive Briefing Center for healthcare customers considering the portfolio.
- Developed positioning strategies to ensure a comprehensive software/hardware/services message.
- Achieved a 250% increase in quarterly leads and a 150% revenue growth rate each year.
DellBrand, Field and Product Marketing Roles
Mar. 2006 - Apr. 2011Austin, Texas Area- Managed database software solution marketing with Oracle and Microsoft partners.
- Led marketing programs for Software/Peripherals, Parts/Upgrades, and Ink/Toner businesses.
- Launched a line of business that included warranty renewals, increasing annual revenues by
800%.
AccentureData Center Director
Dec. 2000 - Feb. 2006Austin, Texas, United States- Directed a 24x7 data center team, ensuring software, applications, server, and network uptime.
- Managed the installation of Texas Medicaid provider reimbursement and database platform.
- Led a team of system engineers, system administrators, help desk, and database administrators.
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