Chris Garcia

Marketing Leader @Looking for work

Email Marketing ManagerDigital Ads ManagerMarketing Director💸 MarketingCopywriterMarketing Analytics ManagerAffiliate MarketingCommunity ManagerCommunications ManagerContent Manager

Thank you for considering my application for this role. I am a Marketing Director with a proven track record of success in go-to-market strategy, messaging and positioning, and data-driven campaigns. My experience spans multiple verticals and technologies, including but not limited to web3, blockchain, cryptocurrencies, digital forensics, AI/ML, and cloud data storage. My marketing career began at Dell, where I gained expertise in product, brand, partner, field, operations, and communications marketing. At Oracle, as a Product Marketing Leader, I focused on copywriting, sales enablement, and the overall customer journey. At IBM, I served as a Field Marketing Leader, enabling sellers, conducting sales training, and presenting at industry-related events. During my tenure at AWS, I led product marketing for several cloud storage solutions, driving leads into the funnel. At Protocol Labs, I built an entire marketing team dedicated to working with channel partners, writing case studies, and managing nurture campaigns. In my most recent role at Cellebrite, I led a team of product marketers responsible for product marketing of digital forensic solutions.

Feedback from Chris’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

CellebriteDirector of Portfolio Marketing - Digital Forensic Solutions

Aug. 2023 - Aug. 2024Austin, Texas, United States- Lead Product Marketing Managers, overseeing messaging, content development, and sales enablement. - Analyze marketing performance and optimize strategies based on KPIs and customer analytics. - Develop messaging for law-enforcement personas, aligning with product launches and sales initiatives. - Create external-facing collateral including sales assets, case studies, webinars, and infographics. - Launch new products and solutions in coordination with product and sales teams.

Protocol LabsDirector of Product Marketing - Web3 Blockchain Cloud Storage

Mar. 2022 - Aug. 2023Austin, Texas, United States- Led a team of six marketers focused on content development, lead management, and digital optimization. - Launched two websites and numerous pages, consistently achieving 200% more traffic than planned. - Collaborated with three analyst firms to create impactful end-user collateral that drove marketing campaigns. - Developed nurture campaigns for CRM solutions, generating over 10,000 leads for solution architect teams. - Built the marketing organization from inception, enabling a fully staffed team of professionals.

Amazon Web Services (AWS)Director of Product Marketing - Relational Datbases

Aug. 2021 - Feb. 2022Austin, Texas, United States- Drove Go-To-Market strategy and execution for the cloud and hybrid database services portfolio. - Developed the messaging framework for RDS Claims Engine, supporting over twenty products and services. - Managed a cross-functional team of four professionals, including creative, event, campaign, and GTM functions. - Partnered with Product Management to establish marketing plans supporting the product roadmap. - Collaborated strategically with executive leaders to ensure marketing plans remained relevant.

IBMSenior Portfolio Marketing Manager - Data Analytics and Cloud Storage

Jan. 2019 - Jul. 2021Austin, Texas Area- Managed a team of four marketers, including content, event, campaign, and business partner professionals. - Drove lead generation and nurture campaigns across IBM’s cloud and on-premises storage portfolio. - Directed sales lead progression activities including webinars, events, and executive engagement. - Provided strategic execution within the executive team, consistently exceeding goals by more than 190%. - Increased IBM NA Storage market share for four consecutive quarters, driving business to 130% of plan.

OracleDirector of Product Marketing - Business Intelligence and Data Analytics

Jun. 2016 - Dec. 2018Austin, Texas Area- Managed positioning for the cloud analytics portfolio, consistently exceeding engagement goals by 150%. - Identified customer needs, monitored market trends, and built a competitive landscape dashboard. - Developed content for social media, videos, podcasts, and product-specific Oracle websites. - Created blogs leveraging human-to-human messaging strategy, increasing engagement rates by 500%. - Exceeded lead generation forecasts for eight consecutive quarters through dynamic content development.

DellGlobal Lead of Product Marketing - Mobility Solutions

Mar. 2013 - May. 2016Austin, Texas Area- Supported sales through incentive programs, leads/nurture/close coaching, and customer support. - Drove market awareness through public/analyst relations, collateral creation, social media, and blogging. - Collaborated with product management, brand, and marcom for coordination with the larger portfolio. - Started a line of business, growing to $1.5M in revenue within the first six months.

DellSenior Brand Marketing Manager - Storage and Servers

May. 2011 - Feb. 2013Austin, Texas Area- Managed a portfolio of campaigns for healthcare software, hardware, and services solutions. - Presented in Dell Executive Briefing Center for healthcare customers considering the portfolio. - Developed positioning strategies to ensure a comprehensive software/hardware/services message. - Achieved a 250% increase in quarterly leads and a 150% revenue growth rate each year.

DellBrand, Field and Product Marketing Roles

Mar. 2006 - Apr. 2011Austin, Texas Area- Managed database software solution marketing with Oracle and Microsoft partners. - Led marketing programs for Software/Peripherals, Parts/Upgrades, and Ink/Toner businesses. - Launched a line of business that included warranty renewals, increasing annual revenues by 800%.

AccentureData Center Director

Dec. 2000 - Feb. 2006Austin, Texas, United States- Directed a 24x7 data center team, ensuring software, applications, server, and network uptime. - Managed the installation of Texas Medicaid provider reimbursement and database platform. - Led a team of system engineers, system administrators, help desk, and database administrators.