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AyokayDirector of Growth
May. 2024Indianapolis, Indiana, United StatesThe Director of Growth is a key leadership role responsible for driving both sales and marketing initiatives to achieve overall business growth. This position oversees the integration of sales and marketing strategies to maximize revenue and expand the company's market presence. Key responsibilities include: • Developing and implementing comprehensive sales and marketing strategies aligned with company goals
• Leading and managing both sales and marketing teams to ensure cohesive efforts and optimal performance
• Analyzing market trends and consumer behavior to inform sales tactics and marketing campaigns This role requires a strong understanding of both sales techniques and marketing principles, as well as the ability to integrate these disciplines for maximum impact on company growth.
CryptopalBoard Member
Jul. 2018 - Dec. 2022Greater New York City AreaCryptopal is a blockchain-based, decentralized platform that is reinventing how people and brands connect. We allow people and brands to connect directly, cutting out ad networks and other marketing middlemen, in a way that protects people's privacy and increases performance for brands.
inPoweredVP of Marketing
May. 2018 - Apr. 2020San Francisco Bay AreaWorld's first native advertising DSP that features Cost Per Engagement (CPE) pricing. Connected to over 40 supply partners for content amplification and distribution. Responsible for marketing and communications.
SwachhcoinBoard Member
Apr. 2018 - Apr. 2020Delhi Area, IndiaSwachhcoin, or swachh coin, is a revolutionary waste management platform that intends to disrupt the existing waste management industry using coming of age technologies like blockchain, Internet of things (IOT), adaptive intelligence (AI), and big data.
AdHive.tv AI&Blockchain influencer marketing platformBoard Member
Jan. 2018 - Apr. 2020Moscow, Russian FederationThe world's first AI-controlled influencer marketing platform built on the blockchain protocol.
Indiana Governor's Executive Council on CybersecurityAdvisor
Sep. 2017 - Aug. 2019Indianapolis, Indiana AreaSigned by Governor Holcomb on Jan. 9, 2017, the Indiana Executive Council on Cybersecurity (Council) was continued through Executive Order 17-11 with the recognition that a cross-sector body of subject-matter experts is required to form an understanding of Indiana’s cyber risk profile, identify priorities, establish a strategic framework of Indiana’s cybersecurity initiatives, and leverage the body of talent to stay on the forefront of the cyber risk environment. Led by the Indiana Department of Homeland Security, Indiana Office of Technology, Indiana State Police, and the Indiana National Guard, the Council is made up of government (local, state, and federal), private-sector, military, research, and academic stakeholders to collaboratively move Indiana’s cybersecurity to the Next Level. With 28 Council members and more than 50 advisory members, the Council will deliver a comprehensive strategy plan to Governor Holcomb by September 2018.
Native Advertising InstituteVP of Audience, Partner
Jan. 2017 - Dec. 2018Indianapolis, Indiana Area + Copenhagen, DenmarkThe Native Advertising Institute is a global think tank dedicated to advancing native advertising. It's solely dedicated to leading, educating and connecting marketing, advertising, communications and publishing professionals. It strives to create an environment where prudent professionals can flourish with native advertising. • Guest lecturer at Butler University
• Keynote presenter at Europe's largest content marketing conference – CMCx, Munich, 2017
• Content Marketing Awards Judge – 2017
• Influencer and Customer Experience Hero at Oracle's Modern Marketing Experience – Las Vegas, 2017
• Published "The Global Guide to Native Advertising Technology" – May, 2017, "The Publisher's Buyers Guide to Native Advertising Technology" – May, 2017, "The Ecommerce Guide to Native Advertising Technology" – June, 2017.
• Native Advertising Awards Judge – 2017
• Featured presenter at Let's Talk Native Advertising DK – Copenhagen, Louisville Digital Association – Louisville, 2017
• Featured presenter at Content Marketing World – Cleveland, 2017
Rutgers UniversityAdjunct Instructor
Apr. 2016 - May. 2020New Brunswick, NJIn this 4-part certificate program featuring renowned content marketing experts Mark Schaefer, Chad Pollitt, and Ian Cleary, we will provide a 360-degree view of content marketing today – including strategy and creation, measurement, monetization, distribution, influence, and audience building. More specifically, this program will focus on: (1) content marketing strategy and fundamentals, (2) how to foster a content-creating culture, (3) the role of content as a conversion path to sales, and (4) content ignition and the future of content. Offered completely online, this one-of-a-kind program is a must-have for professionals in any industry who wish to more effectively engage with their audiences in a relevant manner.
Indiana University - Kelley School of BusinessAdjunct Professor
Aug. 2015 - Aug. 2018Indianapolis, Indiana AreaAdjunct Professor responsible for instructing undergraduate senior business students in BUS M432 – Digital Marketing: Theory, Design, and Strategy Businesses are rapidly shifting their marketing and advertising budgets from traditional channels to online channels. This shift is facilitating the need for today’s marketers to be well-versed in the fundamentals of digital marketing. M432 provides students with a foundational understanding of the primary concepts and practices used in this dynamic and evolving field. Students will finish with an understanding of how to research, execute, test and measure successful digital marketing strategies across search, social media, blogging, mobile, email and native advertising channels. To supplement the concepts, various leading digital marketers from around the world will give guest lectures on special topics of interest. Students in the course must be willing to create accounts on various social media tools. After successful completion of M432 students will be able to: 1. Assess an organization’s sales and marketing goals and determine how digital marketing strategies can help it achieve those goals
2. Conduct online research of target audience traits and behaviors for the creation of digital marketing campaigns
3. Develop multi-channel digital marketing campaigns based upon thorough research of the target audience
4. Test and measure the effectiveness of digital marketing campaigns
5. Apply digital marketing terminology and concepts to ‘real world’ situations
6. Execute effective real-time digital communications, including blogging and social media
7. Thoroughly answer the question: “How has the internet caused businesses to rethink their marketing?” • Recognized as a favorite student athlete professor – 2017, 2018 • Featured presenter at Native Advertising Days, Berlin – 2017
• Keynote presenter at Love Brand, Moscow – 2017
• Keynote presenter at the inPowered annual sales conference, Miami – 2018
Fort Wayne Web Design and SEOExecutive Marketing Coach
Dec. 2001Fort Wayne, Indiana AreaResponsible for all phases of the consultative sales process, including discovery, harvest and implementation. Identified client’s internet marketing and business challenges to recommend, develop and deploy robust web marketing solutions to include search engine marketing, search engine optimization, internet social networking for business and internet brand management.
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