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Work Background
Marketing2theMAXBusiness Development Manager
Apr. 2024 - Apr. 2025Dubai UAEBuilding and targeting new business for M2M. Servicing and developing marketing programs and projects with brands. Worked with Cape Reed International on an awareness and consideration digital campaign to boost leads for their residential lapa and pergola products. Designed and delivered retail product stands for SanDisk and WD Black SSD ranges in Saudi Arabia.
FreelanceFreelance Marketing
Sep. 2023Dubai, United Arab Emirates
Western DigitalSenior Marketing Manager Middle East & Africa
Nov. 2008 - Sep. 2023Dubai• Guided a regional team of marketing managers, ensure successful marketing strategies and execution as per annual marketing plan. • Allocated and adapted budgets to optimize activities and marketing strategy for Middle East, Africa and Turkey region.
• Worked with creative agencies to build effective demand campaigns with strong deliverables and measurable outcomes.
• Outstanding demand generation campaigns deliver returns below 3% of sales revenue. • Create innovative strategies to drive customer engagement in retail. • Built training programs for SanDisk and WD brands.
• Provided lifestyle training programs to Dubai Duty Free and other leading electronics retail companies.
Grew in store product visibility and training through innovative messaging and positioning.
• Detailed execution of multichannel marketing programs to grow new markets, channels and increase presence and share.
• Engaged with top tier PR and social media partners across Middle East, Africa, and Turkey.
• Official spokesperson and media trained.
• Executed regional events. Intesec Dubai , Securex Africa, ISAF Turkey results- sales growth and solid lead generation for client and enterprise business.
• Presented WD brand strategy, created engaging training programs for reseller and enterprise customers.
• Key brand/ product video lead digital campaigns with 360-degree marketing and sales program. Integrated search, programmatic elements.
• Effective Amazon AMS and DSP product campaigns delivering 30% ROAS • Grew ecommerce sales revenue to 21% of total sales in Turkey through brand preference and consideration campaigns with Amazon, Hepsiburada.
• Ongoing marketing programs and execution across 16+ different countries. Nigeria, United Arab Emirates, Saudi Arabia, Turkey, Israel, South Africa, Pakistan, Egypt, Morocco, Kenya
• Collaborated with regional sales directors on ongoing geo expansion plans in Africa. Sales growth consistently above 25% year on year.
Al-FuttaimDivisional Manager Al Futtaim Electronics
Oct. 2001 - Mar. 2008Dubai• Plug Ins Store manager 2001 to 2006 and promoted to divisional manager role in 2006.
• Managed Plug Ins Deira City Center store 2002 - 2004.
• First electronics retail store to reach AED1 million sales in 1 day's trading DSF 2004
• Involved and developed electronics retail across UAE in early 2000’s and grew organized electronics retail.
• Wrote complete Standard Operating Procedure manual (S.O.P)
• Reduced costs, keeping business operating within budgets and increasing profits.
• Set annual company sales budgets and manage profit and loss statements.
• Developed new electronics retail shop formats in UAE, opened first new BIG BOX retail concept.
• Developed and trained new store managers and supervisors using succession planning and staff development programs.
• Cross-trained existing employees to maximize team agility and performance.
• Managed purchasing and stock management programs along with team of procurement managers. Delivered improved stock rotation and reduced provisioning.
Incredible ConnectionStore Manager
May. 1999 - Sep. 2001City of Johannesburg, Gauteng, South AfricaStore manager of two Incredible Connection stores.
Rosebank and Boksburg branch in Johannesburg. The Boksburg branch was
the 3rd biggest store in a group of 16 stores in the country. Received recognition for outstanding profit contribution while store manager of Boksburg branch. Efficient running of stores and profitability, introduction of new
systems and testing. Worked with ACTIVE RETAIL front end and back end system in Incredible Connection.
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