Western DigitalSenior Marketing Manager Middle East & Africa
Nov. 2008 - Sep. 2023Dubai• Guided a regional team of marketing managers, ensure successful marketing strategies and execution as per annual marketing plan. • Allocated and adapted budgets to optimize activities and marketing strategy for Middle East, Africa and Turkey region.
• Worked with creative agencies to build effective demand campaigns with strong deliverables and measurable outcomes.
• Outstanding demand generation campaigns deliver returns below 3% of sales revenue. • Create innovative strategies to drive customer engagement in retail. • Built training programs for SanDisk and WD brands.
• Provided lifestyle training programs to Dubai Duty Free and other leading electronics retail companies.
Grew in store product visibility and training through innovative messaging and positioning.
• Detailed execution of multichannel marketing programs to grow new markets, channels and increase presence and share.
• Engaged with top tier PR and social media partners across Middle East, Africa, and Turkey.
• Official spokesperson and media trained.
• Executed regional events. Intesec Dubai , Securex Africa, ISAF Turkey results- sales growth and solid lead generation for client and enterprise business.
• Presented WD brand strategy, created engaging training programs for reseller and enterprise customers.
• Key brand/ product video lead digital campaigns with 360-degree marketing and sales program. Integrated search, programmatic elements.
• Effective Amazon AMS and DSP product campaigns delivering 30% ROAS • Grew ecommerce sales revenue to 21% of total sales in Turkey through brand preference and consideration campaigns with Amazon, Hepsiburada.
• Ongoing marketing programs and execution across 16+ different countries. Nigeria, United Arab Emirates, Saudi Arabia, Turkey, Israel, South Africa, Pakistan, Egypt, Morocco, Kenya
• Collaborated with regional sales directors on ongoing geo expansion plans in Africa. Sales growth consistently above 25% year on year.