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Work Background
Affinity Education GroupProduct Marketing Manager
Aug. 2024Brisbane, Queensland, AustraliaMultichannel campaign ideation, planning and execution with the goal to increase enquiries across 250 early education centres Australia wide Campaign performance analysis across digital, radio, podcast and out of home channels Management of the product team including training and development Liaison with internal and external stakeholders to help achieve marketing goals Development and analysis of automated email marketing journeys Assistance with the development of the annual marketing strategy and plan, addressing key enrolment periods and brand personas Development of the centre manager’s marketing handbook, self service resource suite, and weekly zoom presentations
Affinity Education GroupDesign & Content Specialist
Jul. 2023 - Aug. 2024Brisbane, Queensland, AustraliaGraphic design and content development for Affinity Education Group who own and operate more than 225 childcare centres across Australia. Brands belonging to Affinity include Milestones, Kids Academy, Aussie Kindies and Papilio Early Learning. Duties have included: 1.Development of performance graphics for PPC ad campaigns across 5 brands, completed to a high quality and with fast turnaround times.
2. Development of print and digital creative for nationwide multi channel campaigns
3. Maintenance of brand standards across all platforms and collateral
4. Project management and development of the monthly family facing E-Newsletter. This project has involved content planning, the development of animated graphics, liasion with multiple internal stakeholders, a high level of attention to detail and accuracy, proofing, communication and ownership of key project milestones.
5. Ad hoc duties such as contribution to campaign planning sessions, proofing, signage
6. The development of high quality creative collateral for internal stakeholders, such as the Education Team, Talent Team, Public Relations Team, Quality Team
7. Analysis and reporting of email campaign performance
Ellery Design Co.Founder
Jul. 2018 - Aug. 2024Brisbane, Queensland, AustraliaEllery Design Co. provides premium brand and website design services and templates to health and wellness professionals. My clients have been featured in British Vogue, sold out their programs after launching their new brand identity, and doubled their prices after rebranding. As the founder, I have been responsible for: 1. Development and delivery of strategic marketing campaigns aimed at health and wellness professionals
2. Lead generation via relationship building, collaboration, paid digital campaigns, and content marketing
3. Development of email marketing funnels via pinterest and flodesk
4. Development and execution of new and cutting edge brand identities
O3 AdvertisingSenior Graphic Designer
Apr. 2016 - May. 2018Paddington qldO3 Advertising is a boutique design agency specialising in fashion labels such as Rodd & Gunn and Hannah's Shoes. During my time as a Senior Designer at O3 I provided design support to the iconic New Zealand brand Hannahs Shoes, which has over 40 stores as well as e-commerce operations. Duties included but not limited to:
1. Design of the monthly catalog that was distributed to one million New Zealand households
2. Planning, styling and co-ordination of product shoots
3. Design of weekly EDMs
4. Design of in-store signage
5. Assistance at the bi-annual fashion shoots
Stefan Hair Fashions Pty Ltd.Art Department Director
Feb. 2014 - Apr. 2016South BrisbaneI was responsible for the management of the creative team, who provided design and marketing support to Australia's largest privately owned hairdressing company and the online brands housed under the Stefan portfolio. Duties included but not limited to:
1. Providing leadership to the creative team through design mentorship, delegation, systems and processes, and fostering a positive team culture.
2. Graphic design support for Stefan Hair, Stefan Makeup, ECO COCO, JoJo's Restaurant, Stefan MASKS Foundation, Stefan Boating World.
3. Product development for new and innovative hair and beauty products
4. Assistance with the planning and execution of annual events such as Stefan Awards night, MASKS foundation Easter Drive, Hawaii Conference, MASKS Foundation High Tea, Stefan Boating World's presence at Sanctuary Cove International Boat Show
5. Driving brand awareness through shopping centre marketing initiatives such as in-centre activations, fashion week participation, spruikers, voice overs, signage and giveaways
abi and josephDigital Design & Marketing Manager
Mar. 2013 - Feb. 2014Brisbane, AustraliaAbi and Joseph is a sophisticated athleisure brand for health focussed women. As the Digital Marketing and Graphic Design Specialist, I was responsible for designing and implementing campaigns to drive brand awareness and sales conversion. During my time in this role I was required to demonstrate flexibility and adaptibility within a fast paced e-commerce environment. Duties included but not limited to: 1. Graphic design support: EDM design, print design, signage, digital advertising
2. Paid campaign management: Facebook ads, brand partnerships
3. Content marketing: instagram content, website content, email marketing
4. CMS management: upload and maintenance of products to the e-commerce site
5. Data analysis: Analysis of website performance with google analytics, facebook ads, pinterest
6. Sales support: phone sales support for customers
Cafe SolutionsDigital Design & Marketing Specialist
Mar. 2011 - Mar. 2013Cafe Solutions is an innovative importer of furniture and interiors for hospitality chains. I provided design and digital marketing support to the company during its startup phase. Duties included but not limited to: 1. Product photography
2. Graphic Design for websites, PPC campaigns, trade fairs, and packaging
3. Telephone sales support
CATC Design SchoolGraphic Design Student
Feb. 2011 - Feb. 2013Fortitude ValleyStudy and professional development.
Southern Cross UniversityResearch Assistant to the Faculty of Commerce and Management
Oct. 2009 - Nov. 2010As a Research Assistant I provided assistance to the Southern Cross University Business Faculty to prepare and write the conference paper: "Factors influencing local government capital works procurement: developing a research agenda" Research was published by Springer London and presented at the Engineering Asset Management and Infrastructure Sustainability: 5th World Congress on Engineering Asset Management (Brisbane, Qld., 25-27 October 2010) This was a 12 month contract involving qualitative and quantitative data collection and analysis, followed by the writing and editing of the conference paper.
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